Print Methods & Publishing Software

• Study notes on print methods, publishing software, print media types, brochure types, vouchers, coupons and key elements

Print Methods

• Offset Lithography is suited for long print runs of items like magazines and books
• Offset Lithography uses metal plates, oil-based inks, and water in its process
• Gravure printing transfers ink from carved cavities and are suitable for large print volumes of magazines and catalogs
• Screen Printing presses ink through a stenciled mesh and are suitable for bold designs, fabrics, and custom products

Publishing Software

• MS Publisher is an entry-level graphic design tool for small businesses
• MS Publisher includes templates for creating business cards and brochures

MS Publisher Environment

• The Title Bar displays the name of the document
• The Ribbon contains tabs, buttons, and commands
• The Publication Page Area serves as the main workspace for creating content.
• The Page Navigation Pane shows thumbnails of pages for easy navigation.
• The Status Bar shows publication info, a zoom slider, and layout view buttons.

Print Media Types

• Books are best for education and record-keeping.
• Newspapers provide information, education, entertainment, and advertising.
• Magazines are periodic publications printed on high-quality paper.
• Brochures are informative documents used for advertising or promotion.
• Newsletters are a low-cost way to reach selective readers.
• Flyers/Leaflets are single-sheet ads for events or promotions.
• Catalogs list products with descriptions, images, and prices.
• Vouchers/Coupons provide discounts or redeemable offers for specific goods/services.

Brochure Types

• Accordion Fold brochures have multiple panels suitable for step-by-step guides or timelines
• Bi-Fold brochures have a single fold to create four panels and are commonly used for product showcases
• Tri-Fold brochures have six panels and are versatile for brand or product information
• Single Fold brochures have a simple, classic layout but offer limited space
• Roll-Fold brochures have multiple panels rolled together and are good for detailed content
• Half-Fold brochures are folded in half and are versatile for company information or promotions
• Z-Fold brochures have a zigzag pattern that creates more space and allows creative layouts.

Vouchers & Coupons

• Vouchers are redeemable for specific goods/services, like travel or food
• Coupons provide discounts or credits for multiple uses

Key Elements

• Rulers measure in inches, cm, picas, or points
• Guides are blue dotted lines that indicate page margins
• Boundaries mark the edges of the paper, and items outside them won’t print
• Task Panes provide quick access to functions like Help and Clip Art
• Object Bars contains tools for creating and manipulating text and graphics