Print Media Overview

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which newspapers were allowed to operate under censorship by the Japanese imperial Army?

Dairy Express

Daily Express

La Vanguardia (correct)

Philippine Daily Inquirer

What significant event occurred in 1972 regarding the Philippine press?

Establishment of the Philippine Press Institute

National Press Club was organized

Martial Law was declared (correct)

Alternative press emerged

Which of the following best describes the condition of the press in the 1980s?

All newspapers were state-owned.

Martial Law lifted all restrictions on press operations.

Only tabloid newspapers existed.

Alternative press started to challenge government restrictions. (correct)

How many daily broadsheets are mentioned in Metro Manila?

19 Signup and view all the answers

What is the total number of provincial publications according to the Philippine Media Factbook?

408 Signup and view all the answers

What primary category do billboards fall under?

Print media Signup and view all the answers

What is a common feature of brochures?

They typically have two or three folds. Signup and view all the answers

What is a main advantage of print media?

It enjoys high recall among consumers. Signup and view all the answers

Which of the following is a function of print media related to information dissemination?

To disseminate information effectively Signup and view all the answers

What is a drawback associated with print media?

It faces fierce competition. Signup and view all the answers

In what situation are flyers particularly useful?

For promoting events in targeted locations Signup and view all the answers

What can print media do to enhance its impact?

Link to digital campaigns Signup and view all the answers

Why do many readers still buy printed newspapers?

To catch up with featured sports stories Signup and view all the answers

Which newspaper was founded by Stilson Hutchins in 1877?

The Washington Post Signup and view all the answers

What is the current slogan of The Washington Post?

Democracy dies in Darkness Signup and view all the answers

Which newspaper is known as the largest selling English daily in the world?

The Times of India Signup and view all the answers

When was Dawn, the newspaper founded by Muhammad Ali Jinnah, established?

1941 Signup and view all the answers

What year did China Daily begin its publication?

1981 Signup and view all the answers

Which civilization is credited with using cylinder seals to print images onto clay tablets?

Mesopotamians Signup and view all the answers

Which newspaper was previously known as the Sydney Herald?

The Sydney Morning Herald Signup and view all the answers

Which of the following books has sold the most copies?

A Tale of Two Cities Signup and view all the answers

What significant advancement in printing technology did Ts'ai Lun introduce in the second century AD?

Paper Signup and view all the answers

What was the oldest known surviving work in woodblock printing that dates back to 684 AD?

A Buddhist scripture Signup and view all the answers

Who is the author of The Hobbit?

J.R.R. Tolkien Signup and view all the answers

Who developed the first movable type characters using hardened clay?

Pi-sheng Signup and view all the answers

In what century did papermaking reach Europe?

12th century Signup and view all the answers

What material was used to cast type characters developed in China, Japan, and Korea in the thirteenth century?

Metal Signup and view all the answers

Which printing method involves carving text and images into the surface of a block of wood?

Woodcut printing Signup and view all the answers

What landmark event in printing occurred in 1436?

The invention of the printing press Signup and view all the answers

What significant advancement in written communication occurred around 105 AD?

The paper Revolution Signup and view all the answers

Which of the following events is associated with the timeline of the printing Revolution?

Gutenburg Bible published Signup and view all the answers

In what year did the Nazis begin burning books?

1933 Signup and view all the answers

Who is the author of 'Noli Me Tangere'?

Jose Rizal Signup and view all the answers

What was the significance of the era from 1832 to 1860 in literature?

Emergence of the cheap novel Signup and view all the answers

Which writing system was developed around 600 BC?

Standardized writing system Signup and view all the answers

Which book is NOT attributed to Dr. Jose Rizal?

Florante at Laura Signup and view all the answers

What is the title of the first 'periodical of amusement' published in 1672?

Mercure de France Signup and view all the answers

Study Notes

Print Media

Print media includes billboards, brochures, and flyers.
Billboards are predominantly digital but still fall under print because the advertisements are printed on the billboard.
Brochures are booklets containing company or organizational details.
Flyers are useful for small organizations to generate business.
Brochures are typically two or three folds of glossy, colorful sheets.
Flyers can be distributed at exhibitions, colleges, or schools depending on the target audience.

Functions of Print Media

Information dissemination: Print media plays a key role in delivering news and information.
Entertainment: Print media, such as newspapers, provide entertainment through features and sports sections.
Advertising: Print media is a long-standing advertising tool, conveying product and service information to consumers.
Persuasion: Print media can be used to influence opinions and encourage action on various topics.

Importance of Print Media

Targeted audience: Print media allows for specific audience reach.
Credibility: Printed media often enjoys higher credibility than digital sources.
Engagement: Print media fosters engagement with readers due to its physical nature.
Longevity: Print materials can be kept and referred to.
Digital synergy: Print media can be linked to digital campaigns for increased reach and impact.

Advantages of Print Media

Credibility: Print media enjoys established credibility amongst audiences.
Staying Power: Print media enables businesses to craft durable messages that last.
Recall: Printed materials have a higher recall rate.

Drawbacks of Print Media

Competition: Print media faces stiff competition from digital platforms.
Lead Times: Print media often requires extended lead times for production.
Multiple Exposures: Print media, especially direct mail, may need repeated exposure before consumers take action.

History of Print Media

Mesopotamia (3000 BC and Earlier): Round cylinder seals used for imprinting images onto clay tablets
Early China and Egypt: Stamping methods used for printing
Second Century AD: Ts’ai Lun credited with inventing paper in China
Tang Dynasty (600 AD): Oldest known surviving woodblock printing dates back to 684 AD
Eleventh Century: First movable type created using hardened clay (not successful due to material limitations)
Twelfth Century: Papermaking reaches Europe
Thirteenth Century: Metal (bronze) type characters developed in China, Japan and Korea
Fifteenth Century: Oldest European printed books, woodcuts, and Gutenberg’s printing press with movable metal type introduced
Late 15th Century: Drypoint engraving techniques emerge.

Newspaper History in the Philippines

Spanish Era: Censorship under Japanese occupation, only few newspapers permitted.
Martial Law (1972): Government control over newspapers, limiting freedom of the press.
Post-Martial Law: Re-opening of major newspapers, emergence of alternative press challenging government control.
Present Day: Numerous newspapers in Metro Manila in both English and Tagalog languages.

Newspaper Timeline

3500 BC: Symbols printed onto tablets.
2400 BC: Papyrus scrolls used.
600 BC: Standardized writing system developed.
500-200 BC: Parchment used.
200 BC: Wax tablets developed.
105 AD: Paper revolution.
400-600 AD: Illustrations added to printed materials.
868 AD: The first printed book.
1041-1048 AD: The first movable type.
1455: Gutenberg Bible.
1490-1500: Printing revolution.
1832 to 1860: Rise of the cheap novel.
1920-1938: Rise of the paperback after decline.
1933: Nazi book burnings.
1935-1945: Print media's role during WWII.
1971: The first microprocessor invented.
1989: Internet and HTML introduced for public use.
1995: Books sold online.
1996: Google founded.
2000-2006: E-book market emergence.
2014 and Beyond: Continued evolution of print media.

Books in the Philippines

Noli Me Tangere by Dr. Jose Rizal.
El Filibusterismo by Dr. Jose Rizal.
Florante at Laura by Francisco Balagtas.
Mga Ibong Mandaragit by Amado V. Hernandez.
The Woman Who Had Two Navels by Nick Joaquin.
Po-on A Novel by F. Sionil Jose.
Banaag at Sikat by Lope K. Santos.
Ilustrado by Miguel Syjuco.
Dekada '70 by Lualhati Bautista.
Smaller and Smaller Circles by F.H. Batacan.
ABNKKBSNPLAko?! by Bob Ong.

Magazines

The first known magazine was created in 1663 by Johann Rist.
The first "periodical of amusement" was Le Mercure Galant, published in 1672.

Notable Newspapers Around the World

The Washington Post (USA): Founded in 1877, known for its comprehensive coverage of news and its slogan "Democracy Dies in Darkness."
China Daily (China): English language newspaper providing daily reports, established in 1981.
Dawn (Pakistan): Founded by Muhammad Ali Jinnah in 1941, covering national and international news.
The Times of India (India): Founded in 1838, one of the largest selling English dailies in the world.
The Sydney Morning Herald (Australia): Founded in 1831, covering news from various fields.

Bestselling Books

A Tale of Two Cities (200 million copies sold): By Charles Dickens.
The Lord of the Rings (150 million copies sold): By J.R.R. Tolkien.
The Little Prince (142 million copies sold): By Antoine de Saint-Exupéry.
Harry Potter and the Sorcerer’s Stone (107 million copies sold): By J.K. Rowling.
And Then There Were None (100 million copies sold): By Agatha Christie.
The Dream of the Red Chamber (100 million copies sold): By Cao Xueqin.
The Hobbit (100 million copies sold): By J.R.R. Tolkien.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

This quiz explores the various aspects of print media, including its types such as billboards, brochures, and flyers. It also delves into the functions of print media, highlighting its role in information dissemination, advertising, and persuasion. Learn about the significance of print media in today's society.