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Questions and Answers
Questions and Answers
Which newspapers were allowed to operate under censorship by the Japanese imperial Army?
Which newspapers were allowed to operate under censorship by the Japanese imperial Army?
- Dairy Express
- Daily Express
- La Vanguardia (correct)
- Philippine Daily Inquirer
What significant event occurred in 1972 regarding the Philippine press?
What significant event occurred in 1972 regarding the Philippine press?
- Establishment of the Philippine Press Institute
- National Press Club was organized
- Martial Law was declared (correct)
- Alternative press emerged
Which of the following best describes the condition of the press in the 1980s?
Which of the following best describes the condition of the press in the 1980s?
- All newspapers were state-owned.
- Martial Law lifted all restrictions on press operations.
- Only tabloid newspapers existed.
- Alternative press started to challenge government restrictions. (correct)
How many daily broadsheets are mentioned in Metro Manila?
How many daily broadsheets are mentioned in Metro Manila?
What is the total number of provincial publications according to the Philippine Media Factbook?
What is the total number of provincial publications according to the Philippine Media Factbook?
What primary category do billboards fall under?
What primary category do billboards fall under?
What is a common feature of brochures?
What is a common feature of brochures?
What is a main advantage of print media?
What is a main advantage of print media?
Which of the following is a function of print media related to information dissemination?
Which of the following is a function of print media related to information dissemination?
What is a drawback associated with print media?
What is a drawback associated with print media?
In what situation are flyers particularly useful?
In what situation are flyers particularly useful?
What can print media do to enhance its impact?
What can print media do to enhance its impact?
Why do many readers still buy printed newspapers?
Why do many readers still buy printed newspapers?
Which newspaper was founded by Stilson Hutchins in 1877?
Which newspaper was founded by Stilson Hutchins in 1877?
What is the current slogan of The Washington Post?
What is the current slogan of The Washington Post?
Which newspaper is known as the largest selling English daily in the world?
Which newspaper is known as the largest selling English daily in the world?
When was Dawn, the newspaper founded by Muhammad Ali Jinnah, established?
When was Dawn, the newspaper founded by Muhammad Ali Jinnah, established?
What year did China Daily begin its publication?
What year did China Daily begin its publication?
Which civilization is credited with using cylinder seals to print images onto clay tablets?
Which civilization is credited with using cylinder seals to print images onto clay tablets?
Which newspaper was previously known as the Sydney Herald?
Which newspaper was previously known as the Sydney Herald?
Which of the following books has sold the most copies?
Which of the following books has sold the most copies?
What significant advancement in printing technology did Ts'ai Lun introduce in the second century AD?
What significant advancement in printing technology did Ts'ai Lun introduce in the second century AD?
What was the oldest known surviving work in woodblock printing that dates back to 684 AD?
What was the oldest known surviving work in woodblock printing that dates back to 684 AD?
Who is the author of The Hobbit?
Who is the author of The Hobbit?
Who developed the first movable type characters using hardened clay?
Who developed the first movable type characters using hardened clay?
In what century did papermaking reach Europe?
In what century did papermaking reach Europe?
What material was used to cast type characters developed in China, Japan, and Korea in the thirteenth century?
What material was used to cast type characters developed in China, Japan, and Korea in the thirteenth century?
Which printing method involves carving text and images into the surface of a block of wood?
Which printing method involves carving text and images into the surface of a block of wood?
What landmark event in printing occurred in 1436?
What landmark event in printing occurred in 1436?
What significant advancement in written communication occurred around 105 AD?
What significant advancement in written communication occurred around 105 AD?
Which of the following events is associated with the timeline of the printing Revolution?
Which of the following events is associated with the timeline of the printing Revolution?
In what year did the Nazis begin burning books?
In what year did the Nazis begin burning books?
Who is the author of 'Noli Me Tangere'?
Who is the author of 'Noli Me Tangere'?
What was the significance of the era from 1832 to 1860 in literature?
What was the significance of the era from 1832 to 1860 in literature?
Which writing system was developed around 600 BC?
Which writing system was developed around 600 BC?
Which book is NOT attributed to Dr. Jose Rizal?
Which book is NOT attributed to Dr. Jose Rizal?
What is the title of the first 'periodical of amusement' published in 1672?
What is the title of the first 'periodical of amusement' published in 1672?
Questions and Answers
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Study Notes
Study Notes
Print Media
- Print media includes billboards, brochures, and flyers.
- Billboards are predominantly digital but still fall under print because the advertisements are printed on the billboard.
- Brochures are booklets containing company or organizational details.
- Flyers are useful for small organizations to generate business.
- Brochures are typically two or three folds of glossy, colorful sheets.
- Flyers can be distributed at exhibitions, colleges, or schools depending on the target audience.
Functions of Print Media
- Information dissemination: Print media plays a key role in delivering news and information.
- Entertainment: Print media, such as newspapers, provide entertainment through features and sports sections.
- Advertising: Print media is a long-standing advertising tool, conveying product and service information to consumers.
- Persuasion: Print media can be used to influence opinions and encourage action on various topics.
Importance of Print Media
- Targeted audience: Print media allows for specific audience reach.
- Credibility: Printed media often enjoys higher credibility than digital sources.
- Engagement: Print media fosters engagement with readers due to its physical nature.
- Longevity: Print materials can be kept and referred to.
- Digital synergy: Print media can be linked to digital campaigns for increased reach and impact.
Advantages of Print Media
- Credibility: Print media enjoys established credibility amongst audiences.
- Staying Power: Print media enables businesses to craft durable messages that last.
- Recall: Printed materials have a higher recall rate.
Drawbacks of Print Media
- Competition: Print media faces stiff competition from digital platforms.
- Lead Times: Print media often requires extended lead times for production.
- Multiple Exposures: Print media, especially direct mail, may need repeated exposure before consumers take action.
History of Print Media
- Mesopotamia (3000 BC and Earlier): Round cylinder seals used for imprinting images onto clay tablets
- Early China and Egypt: Stamping methods used for printing
- Second Century AD: Ts’ai Lun credited with inventing paper in China
- Tang Dynasty (600 AD): Oldest known surviving woodblock printing dates back to 684 AD
- Eleventh Century: First movable type created using hardened clay (not successful due to material limitations)
- Twelfth Century: Papermaking reaches Europe
- Thirteenth Century: Metal (bronze) type characters developed in China, Japan and Korea
- Fifteenth Century: Oldest European printed books, woodcuts, and Gutenberg’s printing press with movable metal type introduced
- Late 15th Century: Drypoint engraving techniques emerge.
Newspaper History in the Philippines
- Spanish Era: Censorship under Japanese occupation, only few newspapers permitted.
- Martial Law (1972): Government control over newspapers, limiting freedom of the press.
- Post-Martial Law: Re-opening of major newspapers, emergence of alternative press challenging government control.
- Present Day: Numerous newspapers in Metro Manila in both English and Tagalog languages.
Newspaper Timeline
- 3500 BC: Symbols printed onto tablets.
- 2400 BC: Papyrus scrolls used.
- 600 BC: Standardized writing system developed.
- 500-200 BC: Parchment used.
- 200 BC: Wax tablets developed.
- 105 AD: Paper revolution.
- 400-600 AD: Illustrations added to printed materials.
- 868 AD: The first printed book.
- 1041-1048 AD: The first movable type.
- 1455: Gutenberg Bible.
- 1490-1500: Printing revolution.
- 1832 to 1860: Rise of the cheap novel.
- 1920-1938: Rise of the paperback after decline.
- 1933: Nazi book burnings.
- 1935-1945: Print media's role during WWII.
- 1971: The first microprocessor invented.
- 1989: Internet and HTML introduced for public use.
- 1995: Books sold online.
- 1996: Google founded.
- 2000-2006: E-book market emergence.
- 2014 and Beyond: Continued evolution of print media.
Books in the Philippines
- Noli Me Tangere by Dr. Jose Rizal.
- El Filibusterismo by Dr. Jose Rizal.
- Florante at Laura by Francisco Balagtas.
- Mga Ibong Mandaragit by Amado V. Hernandez.
- The Woman Who Had Two Navels by Nick Joaquin.
- Po-on A Novel by F. Sionil Jose.
- Banaag at Sikat by Lope K. Santos.
- Ilustrado by Miguel Syjuco.
- Dekada '70 by Lualhati Bautista.
- Smaller and Smaller Circles by F.H. Batacan.
- ABNKKBSNPLAko?! by Bob Ong.
Magazines
- The first known magazine was created in 1663 by Johann Rist.
- The first "periodical of amusement" was Le Mercure Galant, published in 1672.
Notable Newspapers Around the World
- The Washington Post (USA): Founded in 1877, known for its comprehensive coverage of news and its slogan "Democracy Dies in Darkness."
- China Daily (China): English language newspaper providing daily reports, established in 1981.
- Dawn (Pakistan): Founded by Muhammad Ali Jinnah in 1941, covering national and international news.
- The Times of India (India): Founded in 1838, one of the largest selling English dailies in the world.
- The Sydney Morning Herald (Australia): Founded in 1831, covering news from various fields.
Bestselling Books
- A Tale of Two Cities (200 million copies sold): By Charles Dickens.
- The Lord of the Rings (150 million copies sold): By J.R.R. Tolkien.
- The Little Prince (142 million copies sold): By Antoine de Saint-Exupéry.
- Harry Potter and the Sorcerer’s Stone (107 million copies sold): By J.K. Rowling.
- And Then There Were None (100 million copies sold): By Agatha Christie.
- The Dream of the Red Chamber (100 million copies sold): By Cao Xueqin.
- The Hobbit (100 million copies sold): By J.R.R. Tolkien.
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