Podcast
Podcast
Podcast
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Questions and Answers
Questions and Answers
Why is journalism often referred to as the 'Fourth Estate'?
Why is journalism often referred to as the 'Fourth Estate'?
- Because it serves as a watchdog of the other branches of government. (correct)
- Because it was the fourth industry to become economically relevant during the industrial revolution.
- Because it is the fourth branch of government, officially recognized in the Constitution.
- Because journalists are the fourth highest paid professionals, right after doctors
Which of the following freedoms is NOT explicitly protected by the First Amendment?
Which of the following freedoms is NOT explicitly protected by the First Amendment?
- Freedom of Assembly
- Freedom of Speech
- Freedom of the Press
- Freedom to Privacy (correct)
Which characteristic is most indicative of modern journalism's approach to information dissemination?
Which characteristic is most indicative of modern journalism's approach to information dissemination?
- The concentration on print media as the exclusive channel for news delivery.
- A strict adherence to objective reporting, avoiding any form of commentary or analysis.
- An emphasis on speed, accessibility, and multimedia integration. (correct)
- A focus on long-form investigative pieces, published on a quarterly basis.
What is the key distinction between a journalism news source and a publisher site?
What is the key distinction between a journalism news source and a publisher site?
Why has the transition to digital platforms presented significant financial challenges for journalism?
Why has the transition to digital platforms presented significant financial challenges for journalism?
What is one significant reason journalism faces increased scrutiny and attacks today?
What is one significant reason journalism faces increased scrutiny and attacks today?
Which of the following is NOT typically considered a core news value?
Which of the following is NOT typically considered a core news value?
What characterizes the inverted pyramid style of writing in journalism?
What characterizes the inverted pyramid style of writing in journalism?
What is the primary purpose of attribution in a news story?
What is the primary purpose of attribution in a news story?
In the early 20th century, what was the primary medium for popular music?
In the early 20th century, what was the primary medium for popular music?
What was a defining characteristic of the music produced in Tin Pan Alley?
What was a defining characteristic of the music produced in Tin Pan Alley?
How did the advent of 45 and 33 rpm records improve music recording technology compared to 78 rpm records?
How did the advent of 45 and 33 rpm records improve music recording technology compared to 78 rpm records?
How did the Great Migration influence Chicago music?
How did the Great Migration influence Chicago music?
What role did Chess Records play in popularizing blues and early rock/R&B music?
What role did Chess Records play in popularizing blues and early rock/R&B music?
Why was the WLS Barn Dance important to country music?
Why was the WLS Barn Dance important to country music?
What are the Staple Singers primarily known for?
What are the Staple Singers primarily known for?
Which of the following was a key characteristic of Chicago's nightclub scene in the 1950s and 1960s?
Which of the following was a key characteristic of Chicago's nightclub scene in the 1950s and 1960s?
What key role did Chicago play in the development of Hip Hop and House music?
What key role did Chicago play in the development of Hip Hop and House music?
In the context of advertising, what does CPM typically refer to?
In the context of advertising, what does CPM typically refer to?
What does the acronym RPIE stand for in the context of a public relations campaign?
What does the acronym RPIE stand for in the context of a public relations campaign?
Questions and Answers
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Flashcards
Flashcards
Why is journalism called the "Fourth Estate?"
Why is journalism called the "Fourth Estate?"
Journalism is called the "Fourth Estate" because it acts as a watchdog of the government, holding it accountable to the public. The other three estates are the clergy, nobility, and commoners.
Freedoms protected by the First Amendment
Freedoms protected by the First Amendment
The First Amendment protects freedoms of religion, speech, press, assembly, and petition.
Characteristics of modern journalism
Characteristics of modern journalism
Characteristics of modern journalism include objectivity, accuracy, fairness, and accountability, often delivered through various digital platforms.
News source vs. Publisher site
News source vs. Publisher site
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Costs of the move to digital journalism
Costs of the move to digital journalism
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Reasons for attacks on journalism
Reasons for attacks on journalism
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Five key news values
Five key news values
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Inverted pyramid style
Inverted pyramid style
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Attribution in news
Attribution in news
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Role of Chess Records
Role of Chess Records
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PRSA Public Relations Definition
PRSA Public Relations Definition
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Chicago Nightclub scene
Chicago Nightclub scene
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Four major ad concepts
Four major ad concepts
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Types of online ads
Types of online ads
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Related to online display ads
Related to online display ads
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Audiences for social media ads
Audiences for social media ads
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Related to search marketing
Related to search marketing
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Types of advertisements
Types of advertisements
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Early rock origins
Early rock origins
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Elements of a PR campaign
Elements of a PR campaign
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Flashcards
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Study Notes
Study Notes
Print Journalism
- Journalism is called the "Fourth Estate" because it acts as a watchdog of the government and other powerful institutions.
- The other three estates are the clergy, the nobility, and the commoners.
- The First Amendment protects freedoms of speech, religion, press, assembly, and the right to petition the government.
- Modern journalism characteristics include objectivity, accuracy, fairness, and accountability.
- A journalism news source is where journalists gather information.
- A publisher site is where journalists publish their news.
- The move to digital has become costly to journalism because it is difficult to monetize digital content and compete with other online sources for advertising revenue.
- Journalism is under attack today because of increasing distrust in the media, political polarization, and the rise of social media.
- Five important news values are impact, timeliness, prominence, proximity, and conflict.
- The inverted pyramid style of writing is characterized by presenting the most important information first and then providing details in descending order of importance.
- Attribution in a news story is identifying the source of information.
Popular Music
- The first medium for popular music was sheet music in the early 20th Century.
- Tin Pan Alley music was characterized by catchy melodies, sentimental lyrics, and simple harmonies.
- Melody, harmony, and rhythm evolved throughout the 20th century with the development of new musical styles and technologies.
- 78 rpm records were limited to about 3-4 minutes of music per side.
- The advent of 45 and 33 rpm records allowed for longer playing times and improved sound quality.
- 78 records had approximately 10 inches with one song which had poor sound quality for classical music during the 20th century, later improving quality and lengthening play time.
- 33 refers to Columbia Records.
- 45 refers to RCA Records
- Technological advances in the rock era included transistor radios, FM radio, 8-track tapes, and cassette tapes.
- Streaming helps artists by providing a platform to reach a wider audience and generate revenue.
- Streaming hurts artists because of low royalty rates and the devaluation of music.
- The Great Migration influenced Chicago music by bringing blues and gospel music to the city.
- Chess Records played a major role in popularizing blues and early rock/R&B music.
- Chess Records signed a roster of important blues artists, crossed into rock and roll, and featured 3 cords country, gospel, R and B blues, and early Rock.
- The WLS Barn Dance was important to country music because it was a major platform for country music artists and helped to popularize the genre.
- The WLS Barn Dance was a big business, it allowed for hillbilly music to be available from anywhere, and WLS produced and broadcasted it.
- The Staple Singers: an American gospel, soul, and R&B group.
- The Chicago nightclub scene of the 1950s and 1960s was thriving with folk, jazz, and comedy, and it was where the next generation of talent would connect with the next generation and become the next stars
Chicago Music
- Chicago played a role in the development of Hip Hop and House music.
- Mr. Kellys, London House, and Goldhorn are associated with Chicago.
Advertising and Public Relations
- Key advertising concepts include impressions, conversions, reach, frequency, inbound marketing, and outbound marketing.
- Online ad units include display/banner ads, social media ads, and search ads.
- Online display ad metrics include CPM (cost per mille), click-through rates, programmatic ad buying, and third-party cookies.
- Social media ad metrics include core audiences, custom audiences, lookalike audiences, and Facebook pixel tracking.
- Search ad metrics include keywords, ad position, and bid.
- Three other ad types include native ads, ads, and influencer ads.
- Ad targeting involves focusing ads on a specific target audience
- The PRSA defines public relations and involves a strategic process, mutual benefit, and multi stakeholders.
- Strategic process helps business acheive goals
- Mutual Benifits advances the cause while helping others
- Multi steak holder
- The PESO model outlines where public relations activities take place, including paid amplification.
- PESO stands for Paid, Earned, Shared, and Owned media.
- The RPIE cycle includes research, planning, implementation, and evaluation while referring to research, strategy, tactics, and evaluation.
- Media relations are a subset of PR.
- Four PR approaches are the publicity model, public information model, one-way asymmetrical model, and two-way symmetrical (excellence) model.
- Content Marketing and SEO are public relation approaches.
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