Card 1
HintThink about tracking and buying online ad space.Memory TipCPM, clicks, code, and cookies matter.
Card 2
HintThink about the role of journalism in relation to the government and the historical three estates.Memory TipJournalism is like a fourth branch, checking power.
Card 3
HintRemember the acronym RAPPS (Religion, Assembly, Press, Petition, Speech).Memory TipRAPPS keeps our rights safe.
Card 4
HintThink about the core values and how news is spread today.Memory TipO-A-F-A: Objectivity, Accuracy, Fairness, Accountability
Card 5
HintConsider where the information originates and how it's presented.Memory TipSource finds it, publisher refines it.
Card 6
HintThink about the expenses involved in maintaining an online presence and fighting misinformation.Memory TipDigital means dollars for platforms, security, skills.
Card 7
HintConsider the factors eroding public confidence in news.Memory TipMisinformation, polarization, and distrust hurt journalists.
Card 8
HintThink about what makes a story important and trustworthy.Memory TipABOTI: Accuracy, Balance, Objectivity, Timeliness, Impact.
Card 9
HintThink about how news stories are structured to grab attention quickly.Memory TipTop-heavy with the most critical details first.
Card 10
HintConsider where the information comes from within the news story.Memory TipGive credit where credit is due.
Card 11
HintThink about a record label that promoted blues and early rock/R&B.Memory TipChess = Blues & Early Rock Promotion.
Card 12
HintThink about the elements related to the company and the public.Memory TipPR is a Strategic, beneficial relationship.
Card 13
HintChicago was a place where new talents have a place to start.Memory TipComedy and jazz in Chicago at night.
Card 14
HintThink about advertising metrics and their broad categories.Memory TipICRF: Impressions, Conversions, Reach, Frequency.
Card 15
HintThink about the main types of ads you encounter online.Memory TipOnline, social, and search: ad avenues.
Card 16
HintThink about who you're targeting on social platforms.Memory TipFind your core, custom, lookalike crowd.
Card 17
HintConsider elements for getting top placement in search results.Memory TipWin search with keywords and bids.
Card 18
HintThink about non-traditional ad formats.Memory TipNative, display, influence: the ad trifecta.
Card 19
HintConsider the fusion of genres that created rock and roll.Memory TipCountry, blues, and gospel make up rock.
Card 20
HintRemember the four phases of an effective PR plan.Memory TipRPIE: Research, plan, implement, evaluate PR.