Print and Broadcast Media Overview

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Questions and Answers

Which of the following is the best example of non-projected media?

A 3-dimensional model (correct)

A video tape

Closed circuit television (CCTV)

Film projector slides

Which of these is an example of equipment classified as 'hardware' in the instructional process?

Television Set (correct)

Audio tapes

Film

Transparencies

What is a key characteristic of 'audio-visual' media?

It is only available through projected formats.

It relies solely on images to convey information

It provides both hearing and seeing experiences simultaneously. (correct)

It relies solely on sound to convey information.

Which option best describes the concept of media convergence?

The ability to transform different kinds of media into digital code. Signup and view all the answers

Which of these would be classified as 'software' in instruction?

A film Signup and view all the answers

Which invention is most closely associated with the mass production of books, according to the text?

The printing press Signup and view all the answers

What is one of the defining characteristics of books as a medium?

They serve as records of past experiences and human knowledge Signup and view all the answers

What is a typical difference between the content of magazines and newspapers, based on the information provided?

Magazines typically contain 'feature' or human interest articles, whereas newspapers mainly contain news reports. Signup and view all the answers

Why is broadcast media considered 'household' media?

They can be found in practically any corner of a home. Signup and view all the answers

Which of the following is considered the first electronic mass medium and precursor of television?

Radio Signup and view all the answers

What is the typical programming format associated with FM radio stations in the Philippines, based on the information given?

Format radio, mainly music Signup and view all the answers

Beyond traditional media what development has broadcast media been conquering?

Internet and mobile technology Signup and view all the answers

According to the provided text, what is the main difference between AM and FM radio programming in the Philippines?

AM radio mainly broadcasts news, while FM radio broadcasts music. Signup and view all the answers

What is the primary mechanism through which films create the illusion of movement?

Through the phi phenomenon, displaying a series of images. Signup and view all the answers

Which of these best describes why films are considered important cultural artifacts?

They reflect the desires, ideologies, and sensibilities of their culture of origin. Signup and view all the answers

What is a key characteristic that differentiates the internet from other forms of media?

Its capacity for rapid information dissemination and user expression. Signup and view all the answers

Which statement best describes the social impact of the internet on young people?

It can both connect them to broader networks, and allow them to develop their social skills and self-confidence. Signup and view all the answers

What is a notable factor contributing to the increasing popularity of video games?

Their improved interactivity and interconnectivity. Signup and view all the answers

Which of the following best describes the concept of media convergence?

The situation where various media sources merge and allow content distribution on multiple media devices. Signup and view all the answers

Which of the following is an example of a 'print media'?

A magazine with printed content. Signup and view all the answers

Which of these options best represents 'electronic media'?

A radio station that broadcasts its content over the airwaves. Signup and view all the answers

Study Notes

Print Media

Print media, also known as the "press," involves physical materials distributed.
Gutenberg's printing press (1440) revolutionized mass production of books.
Print media examples: books, newspapers, magazines, manuscripts, correspondence, and more.
Books are considered the earliest mass media, preserving historical experiences and knowledge.
Books are increasingly available digitally (e-books).
Magazines and newspapers often target specific audiences or address general interests.
Print media may have online versions for broader reach.

Broadcast Media (Broadcasting)

Broadcast media includes television and radio.
People commonly watch news, sports, and other events through broadcasting.
Radio was the first electronic mass medium, followed by television.
Radio's popularity was high among younger generations.
In the Philippines, typically FM radio stations are format radio, while AM is usually news-focused.
Broadcast media is commonly found in homes ("household media").
Broadcasting has expanded through the internet and mobile technology.

Movies (Films/Cinema)

Movies are among the oldest media platforms.
Watching movies at home using cable or streaming HD is common.
Movies are created by photographing scenes (including animation and other visual effects), creating an illusion of movement.
Films reflect the desires and ideologies of their cultural origins.

Internet/New Media

The internet is a recent and popular source of media.
Users often prefer internet news for its speed and broad reach.
The internet allows people to share ideas globally.
Internet and social media support young people's social connections, confidence, and social skills.

Video Games

Video games are becoming popular among diverse age groups, due to interactivity.
Graphic advances in video games are driving popularity, especially among youth.
Game access is increasingly available on mobile devices.

Media Convergence

Media convergence involves transforming various media into digital code, accessible on many devices.
Social networks, Learning Management Systems (LMS), product advertisement, news agencies, and multimedia personalities are relevant examples.
This process occurs through various platforms.

Media Classification

Media can be classified in different ways.
Print: Books, journals, magazines, newspapers
Electronic: Audio, visual, and audio-visual media
Projected: Requires a light source for projection, such as film projectors and slides
Non-projected: Does not require a light source, including 3-dimensional and 2-dimensional objects, printouts, charts, and models

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Description

This quiz explores the key concepts of print and broadcast media, including their historical development and significance. Learn about the evolution from Gutenberg's printing press to modern broadcasting technologies. Test your knowledge on various forms of media, their target audiences, and the impact on society.