Mastering Personal Selling

Personal selling is a promotional method where a salesperson directly interacts with potential customers to persuade them to purchase a product or service. It differs from other marketing techniques in that it involves face-to-face communication and interaction with the customer.

Personal selling allows for personalized communication and building of relationships with customers, which can lead to increased customer loyalty and repeat business. It is most effective when selling high-value products or services that require a more in-depth explanation or demonstration.

Personal selling can be expensive and time-consuming, as it requires hiring and training salespeople. It can also be difficult to scale, as each salesperson can only interact with a limited number of customers at a time. Additionally, there is a risk of salespeople being too pushy or aggressive, which can turn off potential customers.