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Principles of Marketing

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Questions and Answers

Which part of the book covers the understanding of the marketplace and consumer value?

Part 3

Part 1

Part 2 (correct)

Part 4

What is the aim of marketing?

To create value for customers (correct)

To manage profitable customer relationships

To engage customers

To capture value from customers

How many steps are there in the marketing process?

Three

Four

Five (correct)

Two

What is the main focus of Part 3 of the book?

<p>Designing customer value-driven strategy and mix</p> Signup and view all the answers

What does marketing aim to do with customers?

<p>Engage them</p> Signup and view all the answers

Principles of Marketing

Choose a study mode

Podcast

Questions and Answers

Which part of the book covers the understanding of the marketplace and consumer value?

What is the aim of marketing?

How many steps are there in the marketing process?

What is the main focus of Part 3 of the book?

What does marketing aim to do with customers?

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