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Questions and Answers
Which part of the book covers the understanding of the marketplace and consumer value?
Which part of the book covers the understanding of the marketplace and consumer value?
- Part 3
- Part 1
- Part 2 (correct)
- Part 4
What is the aim of marketing?
What is the aim of marketing?
- To create value for customers (correct)
- To manage profitable customer relationships
- To engage customers
- To capture value from customers
How many steps are there in the marketing process?
How many steps are there in the marketing process?
- Three
- Four
- Five (correct)
- Two
What is the main focus of Part 3 of the book?
What is the main focus of Part 3 of the book?
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What does marketing aim to do with customers?
What does marketing aim to do with customers?
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