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Principles of Marketing
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Principles of Marketing

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Questions and Answers

Which part of the book covers the understanding of the marketplace and consumer value?

  • Part 3
  • Part 1
  • Part 2 (correct)
  • Part 4

    • What is the aim of marketing?

  • To create value for customers (correct)
  • To manage profitable customer relationships
  • To engage customers
  • To capture value from customers

    • How many steps are there in the marketing process?

  • Three
  • Four
  • Five (correct)
  • Two

    • What is the main focus of Part 3 of the book?

    <p>Designing customer value-driven strategy and mix</p> Signup and view all the answers

    What does marketing aim to do with customers?

    <p>Engage them</p> Signup and view all the answers

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