Principles of Marketing Chapter 5 Quiz

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Questions and Answers

What is the focus of consumer buyer behavior?

  • Individuals and households (correct)
  • Government agencies and non-profits
  • Businesses and organizations
  • Manufacturers and suppliers

Which of the following is NOT one of the learning objectives in Chapter 5?

  • To describe the adoption and diffusion process for new products
  • To define the consumer market
  • To explain the concept of consumer buyer behavior
  • To discuss B2B buyer behavior (correct)

What are consumer markets made up of?

  • Individuals and households (correct)
  • Businesses and corporations
  • Government agencies and non-profits
  • Manufacturers and suppliers

What does the model of buyer behavior in Figure 5.1 represent?

<p>Consumer buyer behavior (D)</p> Signup and view all the answers

Which of the following is a major factor influencing consumer buyer behavior?

<p>Competitor pricing strategies (A)</p> Signup and view all the answers

What is the primary focus of consumer markets?

<p>Personal consumption (A)</p> Signup and view all the answers

Which of the following is NOT one of the four major factors that influence consumer buyer behavior?

<p>Economic factors (C)</p> Signup and view all the answers

What refers to groups of people within a culture with shared value systems based on common life experiences and situations?

<p>Subcultures (B)</p> Signup and view all the answers

Which factor includes occupation, income, education, wealth, and other variables as measures?

<p>Cultural factors (D)</p> Signup and view all the answers

What element refers to a person’s pattern of living as expressed in his or her psychographics?

<p>Lifestyle (C)</p> Signup and view all the answers

What does the term 'buzz marketing' pertain to in the context of consumer buyer behavior?

<p>Word of mouth (A)</p> Signup and view all the answers

Which group has direct influence and to which a person belongs?

<p>Membership groups (A)</p> Signup and view all the answers

What refers to the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions?

<p>Culture (A)</p> Signup and view all the answers

Which factor affects the goods and services bought by consumers based on age and life-cycle stage?

<p>Occupation (D)</p> Signup and view all the answers

What are groups that form a comparison or reference in forming attitudes or behavior?

<p>Reference groups (B)</p> Signup and view all the answers

What element refers to the unique psychological characteristics that distinguish a person or group?

<p>Personality (C)</p> Signup and view all the answers

Flashcards

Consumer buyer behavior

The study of how individuals and households make purchasing decisions.

Consumer markets

Markets consisting of individuals and households who buy goods for personal consumption.

Buyer behavior model

A framework representing the process of consumer buying decisions.

Major factors in consumer behavior

Elements that influence how consumers decide to buy, such as pricing strategies.

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Personal consumption focus

The main aim of consumer markets is individual and household buying for personal use.

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Cultural factors

Societal influences measured by variables like occupation, income, and education.

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Subcultures

Groups within a culture that share common values based on life experiences.

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Lifestyle

A person's pattern of living expressed through their psychographics.

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Buzz marketing

A marketing strategy focused on word-of-mouth promotion.

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Membership groups

Groups that exert direct influence on an individual's behavior.

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Culture

The set of basic values and behaviors learned from society's institutions.

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Reference groups

Groups used as a standard for comparison in forming attitudes or behaviors.

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Age and life-cycle stage

A factor that significantly affects consumer purchasing patterns.

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Occupational factors

Influencers on consumer purchases related to a person's job and career stage.

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Personality

The unique psychological traits that distinguish an individual.

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Study Notes

Consumer Buyer Behavior

  • Focuses on the process by which individuals decide to purchase, use, or dispose of products, services, ideas, or experiences to satisfy their needs and wants.

Consumer Markets

  • Made up of individuals and households that purchase goods and services for personal consumption.

Model of Buyer Behavior

  • Figure 5.1 represents the model of buyer behavior, which influences consumer buying decisions.

Factors Influencing Consumer Buyer Behavior

  • Major factors include cultural, social, personal, and psychological factors.
  • Cultural factors include culture, subculture, and social class.
  • Social factors include reference groups, family, and social roles.
  • Personal factors include occupation, income, education, wealth, and lifestyle.
  • Psychological factors include motivation, perception, learning, and attitude.

Cultural Factors

  • Refers to the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
  • Includes culture, subculture, and social class.

Social Factors

  • Reference groups: groups that form a comparison or reference in forming attitudes or behavior.
  • Family and social roles: groups that have direct influence and to which a person belongs.

Personal Factors

  • Includes occupation, income, education, wealth, and lifestyle.
  • Lifestyle refers to a person's pattern of living as expressed in their psychographics.

Psychological Factors

  • Refers to the unique psychological characteristics that distinguish a person or group.
  • Includes motivation, perception, learning, and attitude.

Marketing Strategies

  • Buzz marketing: a strategy that pertains to the creation and spread of buzz or word-of-mouth publicity about a product or service.

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