Market Research Data Collection Quiz

<p>It includes both open-ended and closed-ended questions. (B)</p> Signup and view all the answers

<p>All of the above. (D)</p> Signup and view all the answers

<p>Focus group discussions. (B)</p> Signup and view all the answers

<p>The ability to gain nuanced insights and explore complex topics in detail. (A)</p> Signup and view all the answers

<p>Use consistent response scales to ensure data comparability. (A)</p> Signup and view all the answers

<p>They help in establishing relationships with participants. (A)</p> Signup and view all the answers

<p>They usually have a lower response rate. (C)</p> Signup and view all the answers

<p>To generate and screen ideas and concepts based on group interaction. (C)</p> Signup and view all the answers

<p>It helps the entrepreneur understand customer perceptions of the business. (D)</p> Signup and view all the answers

<p>They restrict the interviewer from deviating from the questions. (C)</p> Signup and view all the answers

<p>To communicate the value of a product or service to potential customers. (D)</p> Signup and view all the answers

<p>Brand (D)</p> Signup and view all the answers

<p>Packaging is a significant factor in attracting customers and influencing their purchasing decisions. (A)</p> Signup and view all the answers

<p>To establish a consistent and long-term approach to brand development, aligned with business objectives. (B)</p> Signup and view all the answers

<p>The strategy of creating a perception of a product in the minds of the target market. (A)</p> Signup and view all the answers

<p>A brand strategy aligns all aspects of a business to address customer needs and competitors. (A)</p> Signup and view all the answers

<p>Packaging (C)</p> Signup and view all the answers

<p>Branding is a powerful marketing strategy used to establish a unique and memorable identity for a product or service. (D)</p> Signup and view all the answers

<p>90 to 120 minutes (D)</p> Signup and view all the answers

<p>8 to 10 participants (A)</p> Signup and view all the answers

<p>Planning (B)</p> Signup and view all the answers

<p>To avoid conflicting perspectives (B)</p> Signup and view all the answers

<p>4 (C)</p> Signup and view all the answers

<p>Moderator (A)</p> Signup and view all the answers

<p>Establishing how a product is perceived by consumers (D)</p> Signup and view all the answers

<p>Semi-structured or open format (D)</p> Signup and view all the answers

<p>A wholesaler buys goods in bulk and sells to retailers, while a retailer sells directly to consumers. (A)</p> Signup and view all the answers

<p>Manufacturer - Wholesaler - Retailer - Supplier - Consumer (D)</p> Signup and view all the answers

<p>Wholesalers offer lower prices due to their bulk purchasing power. (D)</p> Signup and view all the answers

<p>The manufacturer sells directly to the consumer without involving any intermediaries. (C)</p> Signup and view all the answers

<p>A haircut (B)</p> Signup and view all the answers

<p>Supply chain (C)</p> Signup and view all the answers

<p>The location where the buyer and seller exchange goods or services (A)</p> Signup and view all the answers

<p>To ensure the product is of high quality and meets their specific needs. (A)</p> Signup and view all the answers

<p>Purpose (A)</p> Signup and view all the answers

<p>To create products that are both profitable and beneficial to society. (A)</p> Signup and view all the answers

<p>It helps the brand to stand out from its competitors. (C), It builds customer trust and loyalty. (D)</p> Signup and view all the answers

<p>To adapt to a rapidly changing market environment. (A)</p> Signup and view all the answers

<p>To ensure that they are able to effectively convey the brand's message to customers. (D)</p> Signup and view all the answers

<p>It inspires brands to focus on creating unique value propositions. (A)</p> Signup and view all the answers

<p>Sustainability (A)</p> Signup and view all the answers

<p>It attracts new potential customers. (B)</p> Signup and view all the answers

The process of gathering, analyzing, and interpreting information about products or services for consumers.

The act of gathering information which is crucial for accurate research study results.

Methods used to collect information, including surveys, interviews, and focus groups.

A common data collection method using structured questions to gather opinions from many people.

A data collection technique that involves direct, face-to-face questioning for in-depth responses.

A qualitative data collection method involving a small group discussing a topic to gather diverse opinions.

The practice of systematically arranging collected data to facilitate analysis and communication.

Best practices for creating effective research questionnaires, emphasizing simplicity and clarity.

A traditional method where researchers meet participants face-to-face to gather data.

An interview conducted over the phone, cheaper but less effective than personal interviews.

A predetermined list of questions used during interviews for consistency.

A moderated group session for generating ideas and understanding user needs.

FGD sessions typically last between 90 to 120 minutes.

Ideal size for a focus group is 8 to 10 participants.

An expert facilitator is essential for managing group dynamics in FGDs.

FGDs often use semi-structured or open-format discussions for flexibility.

Maintaining similar participant backgrounds is important for focused insights in FGDs.

A set of controllable variables aimed at satisfying customers, originally 4Ps plus 3 more.

The expanded model of marketing includes Product, Place, Price, Promotion, People, Packaging, and Positioning.

Goods or services produced to satisfy customer needs.

Products used for business purposes rather than consumer use.

Products bought by individuals for personal use.

The physical or virtual location where goods or services are exchanged.

Pathway through which goods move from producer to consumer.

An intermediary who buys in bulk and sells to retailers.

A business that sells products directly to consumers.

A distribution channel without intermediaries; direct sale from producer to consumer.

Activities that communicate product benefits to attract customers.

Key element in marketing, essential for selling products.

The product's exterior presentation to customers.

Creating a distinct image in the minds of target customers.

A name or symbol that distinguishes one seller's offerings in the market.

A long-term plan to develop a popular brand aligned with customer needs.

A high-level marketing strategy to create or influence a brand.

Defines the reason behind a brand's existence; can be functional or intentional.

The importance of aligning all brand activities to build customer loyalty.

The need for brands to create an emotional connection with consumers.

The ability to adapt marketing strategies in a changing market.

Training employees to embody and communicate the brand effectively.

The ongoing relationship with customers that influences their purchasing behavior.

Understanding competitors as a way to improve one's own branding strategy.

Purpose focused on making a positive impact while being profitable.