Market Research and Data Collection Quiz

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Questions and Answers

Which of the following best defines market research?

  • The process of analyzing and interpreting information about potential consumers
  • The process of gathering and organizing data for research studies
  • The process of collecting data through surveys, interviews, and focus group discussions
  • The process of gathering, analyzing, and interpreting information about products or services (correct)

What is the most valuable tool in any type of research study?

  • Data collection (correct)
  • Market research
  • Consumer feedback
  • Interpretation of results

Which of the following is NOT a tip in collecting data?

  • Collect more data
  • Organize collected data as soon as it is available (correct)
  • Know what message you want to get across and then collect relevant data
  • Take note of interesting or significant data

Which data collection technique involves the use of questionnaires or interview schedules?

<p>Survey (A)</p> Signup and view all the answers

What is the purpose of market research?

<p>To gather and analyze data about potential consumers (D)</p> Signup and view all the answers

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