Podcast
Questions and Answers
Which of the following best defines market research?
Which of the following best defines market research?
- The process of analyzing and interpreting information about potential consumers
- The process of gathering and organizing data for research studies
- The process of collecting data through surveys, interviews, and focus group discussions
- The process of gathering, analyzing, and interpreting information about products or services (correct)
What is the most valuable tool in any type of research study?
What is the most valuable tool in any type of research study?
- Data collection (correct)
- Market research
- Consumer feedback
- Interpretation of results
Which of the following is NOT a tip in collecting data?
Which of the following is NOT a tip in collecting data?
- Collect more data
- Organize collected data as soon as it is available (correct)
- Know what message you want to get across and then collect relevant data
- Take note of interesting or significant data
Which data collection technique involves the use of questionnaires or interview schedules?
Which data collection technique involves the use of questionnaires or interview schedules?
What is the purpose of market research?
What is the purpose of market research?
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