Primary Data Success Criteria in Market Research

What is the primary purpose of qualitative research?

What is the main characteristic of quantitative research?

What is the purpose of using test marketing in market research?

What is the main focus of internal information sources like sales records, inventory, and production records?

Which of the following statements about open ended questions is true?

What is a key requirement for surveys to be considered a random sample?

What is a potential advantage of observation over surveys?

What role does a moderator play in focus groups?

Research Methodologies

The primary purpose of qualitative research is to gain an in-depth understanding of a particular phenomenon or issue.

Quantitative Research

The main characteristic of quantitative research is that it uses numerical data and statistical analysis to draw conclusions.

Market Research

The purpose of using test marketing in market research is to simulate the launch of a new product or service to gather feedback and fine-tune the offering.

Internal Information Sources

The main focus of internal information sources like sales records, inventory, and production records is to provide insights into an organization's internal operations and performance.

Survey Questions

A true statement about open-ended questions is that they allow respondents to provide detailed and subjective responses.

Survey Sampling

A key requirement for surveys to be considered a random sample is that every individual in the population has an equal chance of being selected.

Observation Methods

A potential advantage of observation over surveys is that it allows researchers to gather unbiased data, as respondents are not influencing the results.

Focus Groups

The role of a moderator in focus groups is to facilitate the discussion, ensure that all participants have an opportunity to contribute, and encourage open and honest sharing of opinions.

Learn about the types of primary research and six methods to gather primary research data in market research. Understand the differences between qualitative and quantitative research, as well as various strategies for gathering primary data.