Pricing Strategy in Departmental Stores Quiz
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Questions and Answers

What is the primary focus of the large chain of departmental stores mentioned in the passage?

  • Offering commodities at minimum prices regardless of quality (correct)
  • Targeting luxury items with an emphasis on exclusivity
  • Selling goods at fluctuating prices based on demand
  • Providing high-quality goods at a high price

What is the underlying assumption behind the pricing strategy of the departmental store chain?

  • Customers will always choose cheaper items over quality
  • The goods offered do not need a long life cycle (correct)
  • High prices lead to increased sales volume
  • Quality is more important than price for their target customers

How does the departmental store chain justify its pricing strategy?

  • By setting prices low to attract a large volume of sales (correct)
  • By focusing on luxury items that are exclusive to their stores
  • By ensuring that all their products are of the highest quality
  • By offering discounts only to loyal customers

Which factor plays a crucial role in the success of the departmental store chain's pricing strategy?

<p>Volume of sales generated by low prices (A)</p> Signup and view all the answers

What term is used to describe the pricing strategy employed by the departmental store chain?

<p>'Minimum Price Strategy' (B)</p> Signup and view all the answers

What is the main reason for the emphasis on product development and design in long-range planning by management?

<p>To reduce the time to market for new products (A)</p> Signup and view all the answers

Which industry reported the shortest 'incubation' period or time to market for its products according to Eilon's surveys?

<p>Fashion (B)</p> Signup and view all the answers

What issue may arise in defence projects due to the long duration of development and design?

<p>Products becoming obsolete during development (D)</p> Signup and view all the answers

Which type of equipment had a 'incubation' period of 6 months based on the surveys?

<p>Specialized welding equipment (C)</p> Signup and view all the answers

What impacts the time to market for products in the telecommunications industry based on the text?

<p>Rapid advancements in technology (B)</p> Signup and view all the answers

Why might some designs in defence projects become 'obsolete' before production begins?

<p>As a result of new models developed by competitors (A)</p> Signup and view all the answers

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