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Press Conference Planning

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Questions and Answers

What is the primary purpose of a press conference?

To announce a new employee or team member

To react to a news story or criticism

To introduce a new program or event

To define the key message and inform the community (correct)

What should be included in the key message to the press?

A step-by-step guide on how to achieve the goal

Clear 3-5 key points summarizing the message (correct)

A detailed report on the progress of the effort

A list of all the team members and their roles

What should be done when including specific information in the message?

Avoid including it altogether to avoid mistakes

Only mention it briefly to avoid confusion

Give it only once to avoid repetition

Give it more than once and display it prominently in the press kit (correct)

Why is it important to double- or triple-check specific information?

To avoid making mistakes or giving incorrect information Signup and view all the answers

What should be considered when scheduling a press conference?

The availability of the team members, the press, and other press events or media deadlines Signup and view all the answers

How far in advance should you plan for a press conference if possible?

A week or two Signup and view all the answers

What is the recommended time frame for scheduling a press conference to ensure maximum coverage by the media?

Between 10:00 a.m. and 11:00 a.m. Signup and view all the answers

Why is it important to pick a location for the press conference with adequate parking?

To ensure that reporters have a convenient place to park their vehicles Signup and view all the answers

What is a key consideration when selecting participants for a press conference?

Their ability to handle press questioning and scrutiny Signup and view all the answers

Why is it important to avoid using jargon or inflammatory language during a press conference?

To ensure that the message is conveyed clearly and concisely Signup and view all the answers

What is the recommended approach to handling questions during a press conference?

Be truthful and transparent, and say you don't know if you're unsure Signup and view all the answers

Why is it recommended to avoid scheduling a press conference on certain days of the week?

Because they are slower news days Signup and view all the answers