Podcast
Questions and Answers
What is the primary purpose of a press conference?
What is the primary purpose of a press conference?
- To announce a new employee or team member
- To react to a news story or criticism
- To introduce a new program or event
- To define the key message and inform the community (correct)
What should be included in the key message to the press?
What should be included in the key message to the press?
- A step-by-step guide on how to achieve the goal
- Clear 3-5 key points summarizing the message (correct)
- A detailed report on the progress of the effort
- A list of all the team members and their roles
What should be done when including specific information in the message?
What should be done when including specific information in the message?
- Avoid including it altogether to avoid mistakes
- Only mention it briefly to avoid confusion
- Give it only once to avoid repetition
- Give it more than once and display it prominently in the press kit (correct)
Why is it important to double- or triple-check specific information?
Why is it important to double- or triple-check specific information?
What should be considered when scheduling a press conference?
What should be considered when scheduling a press conference?
How far in advance should you plan for a press conference if possible?
How far in advance should you plan for a press conference if possible?
What is the recommended time frame for scheduling a press conference to ensure maximum coverage by the media?
What is the recommended time frame for scheduling a press conference to ensure maximum coverage by the media?
Why is it important to pick a location for the press conference with adequate parking?
Why is it important to pick a location for the press conference with adequate parking?
What is a key consideration when selecting participants for a press conference?
What is a key consideration when selecting participants for a press conference?
Why is it important to avoid using jargon or inflammatory language during a press conference?
Why is it important to avoid using jargon or inflammatory language during a press conference?
What is the recommended approach to handling questions during a press conference?
What is the recommended approach to handling questions during a press conference?
Why is it recommended to avoid scheduling a press conference on certain days of the week?
Why is it recommended to avoid scheduling a press conference on certain days of the week?
