12 Questions
What is the primary purpose of a press conference?
To define the key message and inform the community
What should be included in the key message to the press?
Clear 3-5 key points summarizing the message
What should be done when including specific information in the message?
Give it more than once and display it prominently in the press kit
Why is it important to double- or triple-check specific information?
To avoid making mistakes or giving incorrect information
What should be considered when scheduling a press conference?
The availability of the team members, the press, and other press events or media deadlines
How far in advance should you plan for a press conference if possible?
A week or two
What is the recommended time frame for scheduling a press conference to ensure maximum coverage by the media?
Between 10:00 a.m. and 11:00 a.m.
Why is it important to pick a location for the press conference with adequate parking?
To ensure that reporters have a convenient place to park their vehicles
What is a key consideration when selecting participants for a press conference?
Their ability to handle press questioning and scrutiny
Why is it important to avoid using jargon or inflammatory language during a press conference?
To ensure that the message is conveyed clearly and concisely
What is the recommended approach to handling questions during a press conference?
Be truthful and transparent, and say you don't know if you're unsure
Why is it recommended to avoid scheduling a press conference on certain days of the week?
Because they are slower news days
Learn how to prepare and hold a successful press conference. This quiz covers essential steps to follow before and during the event, ensuring effective communication of key messages.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
