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Questions and Answers
What is a key responsibility of public relations professionals in terms of writing?
Why do many employers require candidates for public relations positions to complete a writing test and provide a writing sample?
How do news writing and public relations writing differ?
What is a key difference between news writing and public relations writing?
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What is a common communication material written by public relations professionals?
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What style is traditionally used to present the most essential information first in a press release?
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What is the purpose of a backgrounder in a press kit?
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What does a fact sheet in a press kit provide?
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What is the purpose of including 'more' at the bottom of the first page of a fact sheet in a press kit?
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What is the purpose of a media alert or advisory?
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Study Notes
Differences Between News Writing and Public Relations Writing
- News writing aims to present information objectively to educate the audience about newsworthy events
- Public relations writing advocates for the client and aims to influence the perception of the organization
- Public relations writing may be more concise than news writing
- Reporters write for one audience, while public relations professionals write for various internal and external audiences
- News writing primarily uses the news outlet as the communication channel
- Public relations professionals use various channels including news media, social media, advertisements, and blogs
- Press releases are common communication materials written by public relations professionals
- Press releases are sent to media outlets to deliver strategic messages from organizations
- Journalists use press releases as a reporting tool to provide essential information and cover events
- Press releases traditionally use the inverted pyramid style to present the most essential information first
- The structure and format of a press release include the company letterhead, release date, contact information, headline, subheadline, dateline, summary lead, quotes, and boilerplate
- The press release should be as concise as possible and ideally no longer than one page
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Description
Test your knowledge on the distinctions between news writing and public relations writing with this informative quiz. Explore the differences in objectives, audience, communication channels, and common materials used in these two distinct forms of writing.
