11 Questions
What can be determined by looking through the attendance register?
Which major media were not represented
What is the purpose of scheduling an interview with a reporter and a press conference participant?
To give additional information about the issue being addressed
What is the benefit of having a short, pleasant conversation with the media representatives?
They will remember you when they need information or a story
What is the purpose of reviewing the press conference with others from your organization?
To evaluate the effectiveness of the press conference
What might cause some media representatives not to attend the press conference?
Late breaking news story elsewhere
What is the primary purpose of having members of the press sign in?
To provide a record of media outlets represented
Who should introduce the issue and participants at the press conference?
The moderator
How long should each participant present for?
3-5 minutes
What should happen after all the presentations?
The moderator should entertain questions from the press
Why is it recommended to record the press conference?
To provide a reference for future media use
What should be done after the formal press conference?
Encourage the media to stay for further informal conversation
Learn how to conduct a successful press conference, from welcoming members of the press to seating participants. Understand the importance of preparation and organization.
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