Podcast
Questions and Answers
What is the purpose of providing after-sales support for technopreneurs?
What is the purpose of providing after-sales support for technopreneurs?
- To encourage repeat purchases and customer loyalty (correct)
- To increase the competition with other technopreneurs
- To decrease the initial cost of the product or service
- To introduce new features to the product or service
During which stage of the customer decision-making process do customers compare products or services with other available options?
During which stage of the customer decision-making process do customers compare products or services with other available options?
- Stage 3: Evaluation of alternatives (correct)
- Stage 4: Make the purchase
- Stage 1: Recognition of need
- Stage 5: Post-purchase evaluation
What should technopreneurs do during the post-purchase evaluation stage to help customers realize the value of their purchase?
What should technopreneurs do during the post-purchase evaluation stage to help customers realize the value of their purchase?
- Highlight the competitor’s products and services
- Increase the price of the purchased product
- Provide after-sales support (correct)
- Encourage customers to switch to other products
Why is it important for technopreneurs to compare their products or services with other offerings that meet customer needs?
Why is it important for technopreneurs to compare their products or services with other offerings that meet customer needs?
In which stage of the customer decision-making process do customers confirm the benefits and demonstrated values before making a purchase?
In which stage of the customer decision-making process do customers confirm the benefits and demonstrated values before making a purchase?
Why should technopreneurs reiterate the value and benefits of their product or service?
Why should technopreneurs reiterate the value and benefits of their product or service?
What is one way a business can assist customers in their post-purchase evaluation?
What is one way a business can assist customers in their post-purchase evaluation?
What is a common strategy used by technopreneurs to attract and retain customers?
What is a common strategy used by technopreneurs to attract and retain customers?
What is the purpose of customer segmentation?
What is the purpose of customer segmentation?
What can help establish a business's name, brand, and identity?
What can help establish a business's name, brand, and identity?
What is the difference between a customer and a consumer?
What is the difference between a customer and a consumer?
What is one way to build a customer profile for effective marketing?
What is one way to build a customer profile for effective marketing?
Which of the following is the primary purpose of customer profiling?
Which of the following is the primary purpose of customer profiling?
Which customer segmentation method helps businesses reach customers more effectively?
Which customer segmentation method helps businesses reach customers more effectively?
What is the benefit of combining customer profiling and segmentation for technopreneurs?
What is the benefit of combining customer profiling and segmentation for technopreneurs?
How does understanding customers contribute to the success of a business?
How does understanding customers contribute to the success of a business?
What role do buyer personas play in customer profiling?
What role do buyer personas play in customer profiling?
Which of the following is NOT a characteristic used in building a customer profile?
Which of the following is NOT a characteristic used in building a customer profile?
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