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Questions and Answers
What are the components into which the marketing function split after the Industrial Revolution?
What are the components into which the marketing function split after the Industrial Revolution?
- Sales, marketing research, advertising, physical distribution, and customer service (correct)
- Production, sales, advertising, and customer service
- Sales, production, customer service, and marketing research
- Advertising, physical distribution, customer service, and production
What is the main benefit to the buyer in the exchange of goods, services, or ideas?
What is the main benefit to the buyer in the exchange of goods, services, or ideas?
- Monetary value (correct)
- Benefit to the seller
- Profit
- Transfer of goods and services
What is the primary focus of the sales management process?
What is the primary focus of the sales management process?
- Creating competition in the market
- Persuading, convincing, and facilitating the exchange of goods, services, or ideas (correct)
- Maximizing profit for the seller
- Minimizing cost for the buyer
What are charitable institutions primarily selling to donors?
What are charitable institutions primarily selling to donors?
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What are banks primarily selling to customers?
What are banks primarily selling to customers?
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