Posicionamiento de Marca y Clientes
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Questions and Answers

El posicionamiento de marca se refiere al lugar que ocupa una marca en la ______ de los consumidores.

mente

Para crear un ______ de cliente, se puede segmentar la audiencia por preferencias y hábitos de compra.

perfil

Reforzar cualidades ______ es uno de los pasos para lograr un buen posicionamiento de marca.

diferenciadoras

Los beneficios del posicionamiento de marca incluyen promover la ______ de los clientes.

<p>fidelidad</p> Signup and view all the answers

Para aumentar la eficiencia del proceso de prospección, es vital conocer los ______ de los clientes potenciales.

<p>hábitos</p> Signup and view all the answers

El análisis de la ______ es un paso fundamental para entender a la competencia.

<p>competencia</p> Signup and view all the answers

El público objetivo puede ser determinado al ______ las necesidades y preferencias de los consumidores.

<p>identificar</p> Signup and view all the answers

Los perfiles de cliente pueden ser de empresa a empresa (B2B) y de empresa a ______ (B2C).

<p>cliente</p> Signup and view all the answers

La población flotante se caracteriza por su alta ______ urbana.

<p>movilidad</p> Signup and view all the answers

Un cliente informado demanda una gran cantidad de ______ antes de hacer la compra.

<p>datos</p> Signup and view all the answers

El cliente impulsivo se mueve de forma ______ y no le gusta procesos de compra complicados.

<p>impaciente</p> Signup and view all the answers

El cliente confundido requiere de ______ y tranquilidad.

<p>paciencia</p> Signup and view all the answers

El cliente silencioso está atento y ______.

<p>escucha</p> Signup and view all the answers

El cliente negociador busca encontrar ______ antes de completar una venta.

<p>oportunidades</p> Signup and view all the answers

El cliente embajador de marca es el más ______ y comprometido con la marca.

<p>fiel</p> Signup and view all the answers

El cliente rehén permanece comprando aunque no está ______ con la marca.

<p>satisfecho</p> Signup and view all the answers

Es importante analizar el posicionamiento actual de la ______.

<p>marca</p> Signup and view all the answers

Una estrategia de posicionamiento se debe desarrollar con un ______ específico.

<p>target</p> Signup and view all the answers

Es fundamental realizar un análisis de la ______ para que la estrategia de posicionamiento sea victoriosa.

<p>competencia</p> Signup and view all the answers

Las cualidades ______ de la marca son cruciales para desarrollar una estrategia de posicionamiento eficaz.

<p>diferenciales</p> Signup and view all the answers

Es necesario indagar sobre los clientes para conocer qué productos están ______ actualmente.

<p>adquiriendo</p> Signup and view all the answers

La ______ de posicionamiento es una descripción breve del producto o servicio y mercado objetivo.

<p>declaración</p> Signup and view all the answers

La inteligencia competitiva es clave para el ______ de las empresas.

<p>éxito</p> Signup and view all the answers

Es trascendental asegurarse que los prospectos entienden qué hace a la marca ______ durante el proceso de venta.

<p>única</p> Signup and view all the answers

Los perfiles de cliente B2B se centran en la empresa que adquiere los productos o servicios, y pueden incluir el ______ de la empresa.

<p>tamaño</p> Signup and view all the answers

Los consumidores reales son un referente de la marca, ya que conocen la ______ de los productos.

<p>calidad</p> Signup and view all the answers

Un cliente potencial tiene intereses y ______ similares a los clientes actuales de la empresa.

<p>gustos</p> Signup and view all the answers

El cliente ______ es un profesional que compra varias marcas, guiándose por el precio y la comodidad.

<p>flotante</p> Signup and view all the answers

Para obtener más consumidores reales, una empresa puede investigar a la ______.

<p>competencia</p> Signup and view all the answers

Los perfiles de cliente B2C se centran en los ______ individuales.

<p>clientes</p> Signup and view all the answers

Para segmentar a los clientes potenciales, se puede considerar su perfil ______.

<p>demográfico</p> Signup and view all the answers

Una buena ______ de los productos o servicios es esencial para atraer y mantener clientes.

<p>imagen</p> Signup and view all the answers

Flashcards

Brand Positioning

The place a brand occupies in consumers' minds, setting it apart from competitors.

Consumer Needs

Identifying the desires and preferences of the target audience.

Competitive Analysis

Evaluating the strengths and weaknesses of competitors.

Customer Persona

A detailed description of an ideal customer, used for targeted marketing.

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B2B Customer Persona

Detailed profile of businesses/organizations as customers.

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B2C Customer Persona

Detailed profile of individual customers.

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Marketing Strategy

Actions to reach the target audience effectively.

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Customer Segmentation

Dividing the market into smaller groups based on shared characteristics.

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Market Positioning

Analyzing and defining how a brand is perceived by consumers in relation to competitors.

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Target Customer Analysis

Identifying the specific customer group a brand aims to reach and their needs.

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Competitive Analysis

Evaluating competitors' strengths, weaknesses, and positioning to identify opportunities.

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Brand Differentiation

Highlighting unique qualities and characteristics that set a brand apart from competitors.

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Positioning Statement

A concise description of a product/service and its target market focusing on benefits and differentiation from competitors.

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Brand Positioning Strategy

A marketing approach of influencing consumer perception about a brand using various techniques.

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Mission & Values

Core principles and goals impacting brand positioning and customer perception.

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Competitive Intelligence

Gathering and analyzing information about competitors to gain a strategic advantage.

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B2B Customer Profile

A description of a business/organization as a customer, including size, industry, location, revenue, and decision-makers.

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B2C Customer Profile

Describes individual customers, including demographics like age and gender, and lifestyle preferences.

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Real Consumer

A person or organization who has purchased from a company multiple times.

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Potential Consumer

Someone who might buy a product or service in the future.

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Float Consumer

A consumer who buys from multiple brands, often prioritizing price, convenience, and product function.

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Consumer Identification

Identifying potential customers based on their profile, needs, interests, and economic capacity.

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Customer Segmentation

Dividing customers into groups with shared attributes (demographics or psychographics).

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Real Customer Acquisition

Strategies employed by a company to grow its base of repeat customers.

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Floating Population

A group of people characterized by high urban mobility and diverse demographics (age, gender, socioeconomic status, profession).

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Informed Customer

A customer who researches and asks many questions before purchasing, needing a lot of information.

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Impulsive Customer

A customer who acts quickly and avoids lengthy purchase processes.

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Confused Customer

A customer unsure of what to buy and needing clear guidance and limited options.

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Silent Customer

A customer who listens attentively but doesn't talk much, making it hard to understand their needs.

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Negotiating Customer

A customer looking for deals and will only buy if they clearly understand benefits and price.

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Brand Ambassador

A highly satisfied customer who promotes and supports a brand.

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Retained Customer

A customer who continues buying from a brand, even if not completely satisfied, lacking a better alternative.

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