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Questions and Answers
Regression analysis forms a relationship between dependent variable and independent variable.
True
Market segmentation involves identifying the specific target market to which the products will be sold.
True
Achieving precise targeting in a competitive environment is an easy task.
False
Single Segment Concentration is commonly referred to as diversified segmentation.
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Selective specialization involves targeting and catering to only one market sector.
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The method discussed assumes that future sales performance will be different from past sales performance.
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Market segmentation is only necessary when the demand for a product is unstable.
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The target market refers to the broad market where a business operates.
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Preventing imitation by competitors is not a concern for businesses aiming for differentiation.
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Basic techniques of selecting a market segment include multi-segment concentration and undifferentiated marketing.
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