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Questions and Answers
Regression analysis forms a relationship between dependent variable and independent variable.
Regression analysis forms a relationship between dependent variable and independent variable.
True
Market segmentation involves identifying the specific target market to which the products will be sold.
Market segmentation involves identifying the specific target market to which the products will be sold.
True
Achieving precise targeting in a competitive environment is an easy task.
Achieving precise targeting in a competitive environment is an easy task.
False
Single Segment Concentration is commonly referred to as diversified segmentation.
Single Segment Concentration is commonly referred to as diversified segmentation.
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Selective specialization involves targeting and catering to only one market sector.
Selective specialization involves targeting and catering to only one market sector.
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The method discussed assumes that future sales performance will be different from past sales performance.
The method discussed assumes that future sales performance will be different from past sales performance.
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Market segmentation is only necessary when the demand for a product is unstable.
Market segmentation is only necessary when the demand for a product is unstable.
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The target market refers to the broad market where a business operates.
The target market refers to the broad market where a business operates.
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Preventing imitation by competitors is not a concern for businesses aiming for differentiation.
Preventing imitation by competitors is not a concern for businesses aiming for differentiation.
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Basic techniques of selecting a market segment include multi-segment concentration and undifferentiated marketing.
Basic techniques of selecting a market segment include multi-segment concentration and undifferentiated marketing.
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