Porter's Five Forces

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Questions and Answers

The elasticity of the price-demand curve for a product has a direct influence on the ease by which customers will switch to substitutes; hence, products with price-inelastic demand face a lower threat of substitution.

True (A)

The primary effect of reduced barriers to entry within an oligopolistic market structured around innovative technologies is the deceleration of incumbents' economic rents and diminished capacity for sustained competitive advantage.

True (A)

The threat of new entrants is amplified in scenarios characterized by substantial initial capital outlays, restricted access to established distribution paradigms, negligible brand differentiation, and stringent regulatory landscapes.

False (B)

A high degree of supplier concentration and the potential for forward integration by suppliers are inversely proportional to the bargaining power of buyers in an industry.

<p>False (B)</p> Signup and view all the answers

The magnitude of innovation-driven market share dynamics reflects a direct correlation to consumer price elasticity, thus, a market characterized by high consumer price sensitivity attenuates the effect of innovation on market share shifts.

<p>False (B)</p> Signup and view all the answers

A market environment characterized by the presence of numerous, similarly sized firms, low product differentiation, and reduced switching costs between suppliers correlates positively with heightened competitive rivalry.

<p>True (A)</p> Signup and view all the answers

If the absolute value of the cross-price elasticity of demand between two products is significantly greater than zero, the products are generally conceptualized as substitutes, wherein an increase in the price of one product precipitates a decline in the demand for the other.

<p>False (B)</p> Signup and view all the answers

A firm's decision to implement strategies aimed at intensifying brand allegiance inherently curtails its susceptibility to competitive pressures from both extant rivals and prospective market entrants.

<p>True (A)</p> Signup and view all the answers

When the number of suppliers within a market is small and their products are highly commoditized, the bargaining power of buyers is amplified due to the abundance of undifferentiated options.

<p>False (B)</p> Signup and view all the answers

Implementing strategies that induce a state of near-perfect consumer loyalty and substantially increase the perceived value of a firm's products or services ultimately exerts minimal influence on the firm's competitive positioning and long-term sustainability.

<p>False (B)</p> Signup and view all the answers

Flashcards

Threats to New Entry

The risk that new companies will enter and increase competition.

Threats to Substitution

The risk that consumers will switch to alternative products or services.

Supplier Power

The bargaining power of suppliers to raise prices.

Buyer Power

The influence of customers to demand lower prices or better products.

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Competitive Rivalry

The intensity of competition between existing companies in an industry.

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Brand Recognition

Building credibility to retain customers

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Customer Loyalty

A customer's level of commitment to continue purchasing from a specific company.

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Study Notes

  • Porter's Five Forces describes five factors:
    • Threats to New Entry
    • Threats to Substitution
    • Supplier Power
    • Buyer Power
    • Competitive Rivalry

Threats to New Entry

  • Factors to consider when evaluating new entry threats are:
    • Capital
    • Access in distribution channel
    • Brand Recognition and Customer Loyalty
    • Technological Barriers
  • Threats can be reduced by:
    • Building strong brand loyalty
    • Continuously innovating
    • Achieving economies of scale
    • Building a strong distribution network

Threats to Substitution

  • Ways to identify threats of substitution include:
    • Relative price performance
    • Customers willingness to go elsewhere
    • The sense that products are similar
    • Availability of close substitute
      • High Availability of close substitute
      • Low Availability of close substitute
  • Substitution matters because of:
    • Pricing pressures
    • Innovation Drives
    • Market share impact

Supplier Power

  • Factors used to measure supplier power:
    • Number of Suppliers
    • Uniqueness
    • Switching costs
    • Forward Integration
    • Industry Importance

Buyer Power

  • Factors affecting buyer power are:
    • Number of buyers versus suppliers
    • Availability of substitutes
    • Buyer Volume

Competitive Rivalry

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