Porter's Five Forces Framework Quiz

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10 Questions

Which of the following is NOT one of Porter's Five Forces of Competitive Analysis?

Demographic characteristics

What does a high threat of new entrants in an industry signify?

The industry is less attractive due to increased competition

What is the purpose of conducting primary research in market research?

To gather data directly from customers and potential customers

Which of the following is NOT a step in a market research plan?

Identify national and local laws

What does a high bargaining power of suppliers in an industry indicate?

The industry is less attractive due to higher input costs

Which of the following is an advantage of conducting primary research?

It allows you to gather specific information tailored to your needs

What does a high threat of substitutes in an industry signify?

The industry is less attractive due to potential customer switching

Which of the following is NOT a step in a market research plan?

Analyze relationship with suppliers and co-owners

What does a high intensity of competitive rivalry in an industry indicate?

The industry is less attractive due to increased competition

Which of the following is an example of secondary research?

Analyzing industry reports and publications

Test your knowledge on Porter's Five Forces framework, which is used to assess a business organization's competitive strength and market position. The quiz covers concepts such as supplier power, buyer power, number of competitors, possibility of substitution, and possibility of new entrants.

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