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Porter's Five Forces Framework Quiz

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Questions and Answers

Which of the following is NOT one of Porter's Five Forces of Competitive Analysis?

Bargaining power of buyers

Threat of new entrants

Threat of substitutes

Demographic characteristics (correct)

What does a high threat of new entrants in an industry signify?

The industry is highly attractive for existing firms

Existing firms can maintain high profits

The industry is less attractive due to increased competition (correct)

There are high barriers to entry in the industry

What is the purpose of conducting primary research in market research?

To determine sales potential of a product

To gather data directly from customers and potential customers (correct)

To identify target markets for a product

To analyze information from books and magazines

Which of the following is NOT a step in a market research plan?

Identify national and local laws Signup and view all the answers

What does a high bargaining power of suppliers in an industry indicate?

The industry is less attractive due to higher input costs Signup and view all the answers

Which of the following is an advantage of conducting primary research?

It allows you to gather specific information tailored to your needs Signup and view all the answers

What does a high threat of substitutes in an industry signify?

The industry is less attractive due to potential customer switching Signup and view all the answers

Which of the following is NOT a step in a market research plan?

Analyze relationship with suppliers and co-owners Signup and view all the answers

What does a high intensity of competitive rivalry in an industry indicate?

The industry is less attractive due to increased competition Signup and view all the answers

Which of the following is an example of secondary research?

Analyzing industry reports and publications Signup and view all the answers

Porter's Five Forces Framework Quiz

Choose a study mode

Podcast

Questions and Answers

Which of the following is NOT one of Porter's Five Forces of Competitive Analysis?

What does a high threat of new entrants in an industry signify?

What is the purpose of conducting primary research in market research?

Which of the following is NOT a step in a market research plan?

What does a high bargaining power of suppliers in an industry indicate?

Which of the following is an advantage of conducting primary research?

What does a high threat of substitutes in an industry signify?

Which of the following is NOT a step in a market research plan?

What does a high intensity of competitive rivalry in an industry indicate?

Which of the following is an example of secondary research?

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