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Porter's Five Forces Framework Quiz
10 Questions
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Porter's Five Forces Framework Quiz

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@AffirmativeDetroit

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Questions and Answers

Which of the following is NOT one of Porter's Five Forces of Competitive Analysis?

  • Bargaining power of buyers
  • Threat of new entrants
  • Threat of substitutes
  • Demographic characteristics (correct)

    • What does a high threat of new entrants in an industry signify?

  • The industry is highly attractive for existing firms
  • Existing firms can maintain high profits
  • The industry is less attractive due to increased competition (correct)
  • There are high barriers to entry in the industry

    • What is the purpose of conducting primary research in market research?

  • To determine sales potential of a product
  • To gather data directly from customers and potential customers (correct)
  • To identify target markets for a product
  • To analyze information from books and magazines

    • Which of the following is NOT a step in a market research plan?

    <p>Identify national and local laws</p> Signup and view all the answers

    What does a high bargaining power of suppliers in an industry indicate?

    <p>The industry is less attractive due to higher input costs</p> Signup and view all the answers

    Which of the following is an advantage of conducting primary research?

    <p>It allows you to gather specific information tailored to your needs</p> Signup and view all the answers

    What does a high threat of substitutes in an industry signify?

    <p>The industry is less attractive due to potential customer switching</p> Signup and view all the answers

    Which of the following is NOT a step in a market research plan?

    <p>Analyze relationship with suppliers and co-owners</p> Signup and view all the answers

    What does a high intensity of competitive rivalry in an industry indicate?

    <p>The industry is less attractive due to increased competition</p> Signup and view all the answers

    Which of the following is an example of secondary research?

    <p>Analyzing industry reports and publications</p> Signup and view all the answers

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