Political Campaigns & Social Media
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Questions and Answers

What percentage of online users in the 2012 election reported being urged to vote via social media?

  • 40%
  • 20%
  • 10%
  • 30% (correct)
  • How did small donations through text messaging or social media compare to traditional big donation strategies in terms of effectiveness for political campaigns?

  • Less effective
  • More effective (correct)
  • Equally effective
  • No impact on effectiveness
  • What did social media promote regarding the creation and spread of memes in relation to political candidates?

  • Promoted memes both in support and against political candidates (correct)
  • It discouraged meme creation and spread
  • Only supported memes against political candidates
  • It had no impact on memes
  • In political campaigns, what is the purpose of attack ads according to the text?

    <p>To tear down the opposition in an attention-grabbing way</p> Signup and view all the answers

    What role can social network participants take on, as described in the text?

    <p>Opinion leaders and shapers</p> Signup and view all the answers

    How much did Obama's campaign raise through online fundraising according to the text?

    <p>$1 billion</p> Signup and view all the answers

    What is the main risk associated with political attack ads, as mentioned in the text?

    <p>They can backfire and cause the candidate to lose elections</p> Signup and view all the answers

    How can opponents leverage negative attack ads against a candidate?

    <p>To make themselves look better or gain sympathy from viewers</p> Signup and view all the answers

    Why do candidates need to be strategic when using negative attack ads?

    <p>To avoid giving too much attention to their opponents</p> Signup and view all the answers

    What negative consequence did Kim Campbell face due to a Conservative ad mentioned in the text?

    <p>The ad backfired by making fun of Jean Chretien's face</p> Signup and view all the answers

    How can social media affect voter perception in recent Canadian elections?

    <p>It can play a role in shaping opinions through attack ads and memes</p> Signup and view all the answers

    In what way has social media become a check on power according to the text?

    <p>By allowing voters to hold power to account and question authority</p> Signup and view all the answers

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