12 Questions
What percentage of online users in the 2012 election reported being urged to vote via social media?
30%
How did small donations through text messaging or social media compare to traditional big donation strategies in terms of effectiveness for political campaigns?
More effective
What did social media promote regarding the creation and spread of memes in relation to political candidates?
Promoted memes both in support and against political candidates
In political campaigns, what is the purpose of attack ads according to the text?
To tear down the opposition in an attention-grabbing way
What role can social network participants take on, as described in the text?
Opinion leaders and shapers
How much did Obama's campaign raise through online fundraising according to the text?
$1 billion
What is the main risk associated with political attack ads, as mentioned in the text?
They can backfire and cause the candidate to lose elections
How can opponents leverage negative attack ads against a candidate?
To make themselves look better or gain sympathy from viewers
Why do candidates need to be strategic when using negative attack ads?
To avoid giving too much attention to their opponents
What negative consequence did Kim Campbell face due to a Conservative ad mentioned in the text?
The ad backfired by making fun of Jean Chretien's face
How can social media affect voter perception in recent Canadian elections?
It can play a role in shaping opinions through attack ads and memes
In what way has social media become a check on power according to the text?
By allowing voters to hold power to account and question authority
Explore the impact of social media on political campaigns and participatory democracy. Learn how social networks influence the spread of information about candidates and platforms, and how users can become opinion leaders in the political discourse.
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