Podcast
Questions and Answers
What percentage of online users in the 2012 election reported being urged to vote via social media?
What percentage of online users in the 2012 election reported being urged to vote via social media?
- 40%
- 20%
- 10%
- 30% (correct)
How did small donations through text messaging or social media compare to traditional big donation strategies in terms of effectiveness for political campaigns?
How did small donations through text messaging or social media compare to traditional big donation strategies in terms of effectiveness for political campaigns?
- Less effective
- More effective (correct)
- Equally effective
- No impact on effectiveness
What did social media promote regarding the creation and spread of memes in relation to political candidates?
What did social media promote regarding the creation and spread of memes in relation to political candidates?
- Promoted memes both in support and against political candidates (correct)
- It discouraged meme creation and spread
- Only supported memes against political candidates
- It had no impact on memes
In political campaigns, what is the purpose of attack ads according to the text?
In political campaigns, what is the purpose of attack ads according to the text?
What role can social network participants take on, as described in the text?
What role can social network participants take on, as described in the text?
How much did Obama's campaign raise through online fundraising according to the text?
How much did Obama's campaign raise through online fundraising according to the text?
What is the main risk associated with political attack ads, as mentioned in the text?
What is the main risk associated with political attack ads, as mentioned in the text?
How can opponents leverage negative attack ads against a candidate?
How can opponents leverage negative attack ads against a candidate?
Why do candidates need to be strategic when using negative attack ads?
Why do candidates need to be strategic when using negative attack ads?
What negative consequence did Kim Campbell face due to a Conservative ad mentioned in the text?
What negative consequence did Kim Campbell face due to a Conservative ad mentioned in the text?
How can social media affect voter perception in recent Canadian elections?
How can social media affect voter perception in recent Canadian elections?
In what way has social media become a check on power according to the text?
In what way has social media become a check on power according to the text?
