Podcast
Questions and Answers
What is the term for trash-talking another product or person?
What is the term for trash-talking another product or person?
Name calling
What is the term for presenting only favorable facts about your side or unfavorable facts about the opponent?
What is the term for presenting only favorable facts about your side or unfavorable facts about the opponent?
Card stacking
What is the term for using broad, vague words that sound nice but lack specificity?
What is the term for using broad, vague words that sound nice but lack specificity?
Glittering Generalities
What is the term for associating something respected or approved with a candidate?
What is the term for associating something respected or approved with a candidate?
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What is the definition of propaganda?
What is the definition of propaganda?
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What is the Bandwagon propaganda strategy?
What is the Bandwagon propaganda strategy?
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Give an example of the Testimonial propaganda strategy.
Give an example of the Testimonial propaganda strategy.
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What is the Plain Folks propaganda strategy?
What is the Plain Folks propaganda strategy?
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List three ways in which candidates can advertise according to the text.
List three ways in which candidates can advertise according to the text.
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What is the objective mentioned in the text regarding the identification of propaganda and advertising techniques?
What is the objective mentioned in the text regarding the identification of propaganda and advertising techniques?
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Study Notes
Propaganda Strategies
- The term for trash-talking another product or person is Mudslinging.
- The term for presenting only favorable facts about your side or unfavorable facts about the opponent is Card Stacking.
- The term for using broad, vague words that sound nice but lack specificity is Glittering Generality.
- The term for associating something respected or approved with a candidate is Transfer.
Propaganda Definition
- Propaganda is the spreading of information, ideas, or rumors to help or harm a person, group, or institution.
Propaganda Strategies Continued
- The Bandwagon propaganda strategy involves creating the impression that everyone is doing something or supporting a particular idea, and therefore, the audience should also do the same.
- The Testimonial propaganda strategy involves using a famous or respected person to endorse a product, idea, or candidate, e.g., a celebrity endorsing a political candidate.
Plain Folks Propaganda
- The Plain Folks propaganda strategy involves presenting a candidate as an ordinary person, with whom the audience can identify, to gain their support.
Advertising Methods
- According to the text, candidates can advertise through:
- Television commercials
- Radio ads
- Print media (newspapers, magazines, etc.)
Objective
- The objective is to identify and understand propaganda and advertising techniques to make informed decisions.
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Description
Test your knowledge of propaganda and advertising techniques used in political campaigns throughout history. Identify various techniques used in political ads and understand the nature of propaganda. Explore how candidates advertise through various media such as magazines, billboards, newspapers, print, radio, and television.
