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PIVOT

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Questions and Answers

Which part of a digital ad is referred to as the 'ad-space'?

The location of the ad on the publisher's site (correct)
The time of day the ad is displayed
The audience and inventory of the ad
The individual viewing the ad

What is the main goal of the PIVOT methodology?

To achieve continuous improvement in the performance of digital ad creatives (correct)
To spend hundreds of millions of dollars on media
To test hundreds of thousands of online ads
To develop a decade of testing

How was the PIVOT methodology developed?

Based on a decade of testing hundreds of thousands of online ads (correct)
Based on the founding team at Innervate
Based on the performance of digital ad creatives
Based on the velocity-oriented testing

What does PIVOT stand for?

Perpetual, Iterative, Velocity-Oriented Testing (B) Signup and view all the answers

What is the significance of the 'ad-space' in digital advertising?

It determines the location of the ad on the publisher's site (A) Signup and view all the answers

What is the purpose of the PIVOT methodology?

To achieve continuous improvement in digital ad creatives (B) Signup and view all the answers

What is the role of the 'ad-space' in digital advertising?

It is the empty placement where the ad appears on the publisher's site (D) Signup and view all the answers

What factors contribute to the uniqueness of the 'ad-space'?

Geography, time of day, and other variables (D) Signup and view all the answers

What is the significance of the PIVOT methodology being velocity-oriented?

It focuses on achieving quick results (B) Signup and view all the answers

What is the founding team of Innervate's experience in developing the PIVOT methodology based on?

All of the above (D) Signup and view all the answers

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