Persuasive Messages Overview
29 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the first step in organizing problem-solving messages?

Describe the shared problem objectively without assigning blame.

Why is it important to provide details about the problem?

Detailed specifics about cost, time, and goodwill help convince readers that action is necessary.

How should a solution to the problem be presented?

Present the solution without using 'I' or 'my', and address any potential alternative solutions.

What should be emphasized when addressing negative elements of a solution?

<p>Show that the advantages of the solution outweigh any negative aspects.</p> Signup and view all the answers

Why is building credibility important in persuasive communication?

<p>Credibility builds trust and makes the message more persuasive.</p> Signup and view all the answers

What technique can enhance emotional appeal in messages?

<p>Using stories and psychological descriptions can significantly enhance emotional appeal.</p> Signup and view all the answers

What kind of tone should be avoided in persuasive messages?

<p>Avoid tones that sound parental or preachy, as they can alienate the reader.</p> Signup and view all the answers

What is a recommended approach when requesting action from the reader?

<p>Provide a clear reason for the reader to act promptly.</p> Signup and view all the answers

What should you consider when evaluating organization websites?

<p>You should review these materials with care, as organizations often seek to advance specific political, social, financial, or educational agendas.</p> Signup and view all the answers

What is the purpose of an 'APA citation sandwich'?

<p>The purpose is to structure citations effectively, using a signal phrase, research, and citation to properly attribute sources.</p> Signup and view all the answers

What defines a direct quote in research writing?

<p>A direct quote is when you copy and reference the exact words of the author, which can range from a single word to multiple sentences.</p> Signup and view all the answers

Why is avoiding plagiarism important in research?

<p>Avoiding plagiarism is crucial because it is not only cheating but also stealing someone else's ideas.</p> Signup and view all the answers

What elements are typically included in research papers from other sources?

<p>Research papers often include direct quotes, summaries, or personal comments and reactions to the sources used.</p> Signup and view all the answers

What is the primary purpose of a persuasive message?

<p>The primary purpose is to have the reader act.</p> Signup and view all the answers

Name two examples of persuasive messages.

<p>Sales letters and job application letters.</p> Signup and view all the answers

What should be included in the subject line for a direct request?

<p>The request, the topic, or a question.</p> Signup and view all the answers

How should you structure a direct request persuasive message?

<p>Start with the request, then provide details, and conclude with a reiteration of the request.</p> Signup and view all the answers

What is an indirect request example?

<p>Is there a new version of the 2008 Accounting Reference Manual?</p> Signup and view all the answers

What type of message structure is recommended when expecting resistance?

<p>Start with the problem and then show how fulfilling your request will solve it.</p> Signup and view all the answers

How can persuasive messages help the writer's organization?

<p>They can build a good image of the writer’s organization.</p> Signup and view all the answers

What is a secondary purpose of persuasive messages?

<p>To reduce or eliminate future correspondence on the same subject.</p> Signup and view all the answers

What is the importance of using active imperatives in marketing messages?

<p>Active imperatives create a friendlier tone and encourage immediate action from the audience.</p> Signup and view all the answers

List two ways to show that taking action promptly is beneficial to the reader.

<p>Highlight savings or emphasize the cost of delaying action.</p> Signup and view all the answers

What does the AIDA model stand for in creating persuasive appeals?

<p>AIDA stands for Attention, Interest, Desire, and Action.</p> Signup and view all the answers

How can a marketer increase desire for a product in their message?

<p>By adding details and emphasizing audience benefits using vibrant language.</p> Signup and view all the answers

Why is credibility vital in business proposals?

<p>Credibility establishes trustworthiness and can counteract opposition to the proposal.</p> Signup and view all the answers

How can a marketer ensure their proposed action is simple for the reader?

<p>By providing clear instructions and minimizing obstacles to respond.</p> Signup and view all the answers

What are the types of top-level domains that signal the credibility of a website?

<p>.com for commercial, .edu for educational, .gov for government sites.</p> Signup and view all the answers

What emotional appeal can be used to capture attention in marketing messages?

<p>Personal appeals to the reader’s emotions and values can attract attention.</p> Signup and view all the answers

Study Notes

Persuasive Messages

  • Persuasive messages aim to influence the recipient's actions.
  • Examples include orders, requests, proposals, recommendations, sales and fundraising letters, job applications, reports recommending action, letters of criticism, performance appraisals, and public service announcements.

Primary Purpose

  • The primary purpose is to get the recipient to act.
  • Provide sufficient information to guide the recipient's action.
  • Overcome any potential obstacles that might delay or prevent action.

Secondary Purpose

  • Establish a positive image of the writer.
  • Enhance the writer's organization's image.
  • Build a strong relationship between the writer and recipient.
  • Reduce or eliminate future correspondence about the same topic.

Subject Lines for Persuasive Messages

  • For direct requests, use the request, topic, or a question in the subject line. Examples include "Request for Updated Software," or "Do We Need an Additional Training Session in October?"
  • For problem-solving messages, the subject line should highlight a benefit for the reader. Examples include "A Proposal to Change the Formula for Calculating Retiree's Benefits" or "Arguments for Expanding the Marysville Plant."

Organising Persuasive Messages - Direct Requests

  • Start with the request for action.
  • Provide necessary details.
  • Conclude with another request for action.
  • When expecting quick agreement, immediately state the request.
  • Include relevant information and details necessary for action.
  • Clearly state the desired action.

Organising Persuasive Messages - Problem Solving

  • Begin with the shared problem.
  • Provide detailed information on the problem.
  • Offer the solution.
  • Address any potential drawbacks.
  • Outline the reader's benefit.
  • Clearly state the necessary action.

Writing Direct Requests

  • Indirect request example: "Is there a new version of the 2008 Accounting Reference Manual?"
  • Direct request example: "If there is a newer version of the 2008 Accounting Reference Manual, please send it to me."

Organizing Problem Solving Messages

  • Present the shared problem objectively.
  • Provide detailed insights into the problem emphasizing the costs involved in inaction. Explain the details of the problem in terms of money, time, lost good will, etc.
  • Present a solution, and explain why other solutions won't work. Avoid using "I" or "my".
  • Clearly highlight the benefits of the proposed solution outweighing any drawbacks, like costs and time commitment.
  • Summarize the additional benefits of the proposed solution.
  • End by explicitly requesting action. Specify the desired action and provide reasons for prompt action.

Making Messages More Persuasive

  • Build credibility: Be factual, specific, and reliable.
  • Build emotional appeal: Use stories and descriptive language.
  • Use the right tone: Avoid sounding parental or preachy. Use clear and friendly language.
  • Offer a reason for prompt action: Emphasize the benefits of acting now or the consequences of delaying action. Highlight the time constraints or financial implications..

Evaluating Internet Sources

  • Top-level domains (.com, .edu, .gov, .mil, .museum, .org) offer clues about a site's function and purpose.
  • Sites ending in .com often focus on profit.
  • Educational sites (.edu) frequently present reliable information, but with interpretive elements that may be less objective.
  • Government sites (.gov) generally offer credible information.
  • Military sites (.mil) usually provide technical information but can tend to promote a specific agenda.
  • Museum sites (.museum) often align with the institution's mission, which may be for-profit or non-profit.
  • Organization sites (.org) need careful assessment due to their diverse goals and potential agendas.

APA (American Psychological Association) Style

  • Citations follow a "sandwich" format: signal phrase + research (quote or paraphrase) + citation.

Source Notes

  • Source notes can include direct quotations, summaries, or comments/reactions.

Quoting and Paraphrasing

  • Avoid plagiarism by acknowledging all sources.
  • Direct quotes use the exact wording and reference the originator.
  • Paraphrasing involves expressing the original idea in different words.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Related Documents

Persuasive Writing Messages PDF

Description

This quiz focuses on the key aspects of persuasive messages, including their primary and secondary purposes. It also highlights effective subject lines for direct requests. Understanding these elements is crucial for anyone looking to influence others through written communication.

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser