Persuasive Messages Overview
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Questions and Answers

What is the first step in organizing problem-solving messages?

Describe the shared problem objectively without assigning blame.

Why is it important to provide details about the problem?

Detailed specifics about cost, time, and goodwill help convince readers that action is necessary.

How should a solution to the problem be presented?

Present the solution without using 'I' or 'my', and address any potential alternative solutions.

What should be emphasized when addressing negative elements of a solution?

<p>Show that the advantages of the solution outweigh any negative aspects.</p> Signup and view all the answers

Why is building credibility important in persuasive communication?

<p>Credibility builds trust and makes the message more persuasive.</p> Signup and view all the answers

What technique can enhance emotional appeal in messages?

<p>Using stories and psychological descriptions can significantly enhance emotional appeal.</p> Signup and view all the answers

What kind of tone should be avoided in persuasive messages?

<p>Avoid tones that sound parental or preachy, as they can alienate the reader.</p> Signup and view all the answers

What is a recommended approach when requesting action from the reader?

<p>Provide a clear reason for the reader to act promptly.</p> Signup and view all the answers

What should you consider when evaluating organization websites?

<p>You should review these materials with care, as organizations often seek to advance specific political, social, financial, or educational agendas.</p> Signup and view all the answers

What is the purpose of an 'APA citation sandwich'?

<p>The purpose is to structure citations effectively, using a signal phrase, research, and citation to properly attribute sources.</p> Signup and view all the answers

What defines a direct quote in research writing?

<p>A direct quote is when you copy and reference the exact words of the author, which can range from a single word to multiple sentences.</p> Signup and view all the answers

Why is avoiding plagiarism important in research?

<p>Avoiding plagiarism is crucial because it is not only cheating but also stealing someone else's ideas.</p> Signup and view all the answers

What elements are typically included in research papers from other sources?

<p>Research papers often include direct quotes, summaries, or personal comments and reactions to the sources used.</p> Signup and view all the answers

What is the primary purpose of a persuasive message?

<p>The primary purpose is to have the reader act.</p> Signup and view all the answers

Name two examples of persuasive messages.

<p>Sales letters and job application letters.</p> Signup and view all the answers

What should be included in the subject line for a direct request?

<p>The request, the topic, or a question.</p> Signup and view all the answers

How should you structure a direct request persuasive message?

<p>Start with the request, then provide details, and conclude with a reiteration of the request.</p> Signup and view all the answers

What is an indirect request example?

<p>Is there a new version of the 2008 Accounting Reference Manual?</p> Signup and view all the answers

What type of message structure is recommended when expecting resistance?

<p>Start with the problem and then show how fulfilling your request will solve it.</p> Signup and view all the answers

How can persuasive messages help the writer's organization?

<p>They can build a good image of the writer’s organization.</p> Signup and view all the answers

What is a secondary purpose of persuasive messages?

<p>To reduce or eliminate future correspondence on the same subject.</p> Signup and view all the answers

What is the importance of using active imperatives in marketing messages?

<p>Active imperatives create a friendlier tone and encourage immediate action from the audience.</p> Signup and view all the answers

List two ways to show that taking action promptly is beneficial to the reader.

<p>Highlight savings or emphasize the cost of delaying action.</p> Signup and view all the answers

What does the AIDA model stand for in creating persuasive appeals?

<p>AIDA stands for Attention, Interest, Desire, and Action.</p> Signup and view all the answers

How can a marketer increase desire for a product in their message?

<p>By adding details and emphasizing audience benefits using vibrant language.</p> Signup and view all the answers

Why is credibility vital in business proposals?

<p>Credibility establishes trustworthiness and can counteract opposition to the proposal.</p> Signup and view all the answers

How can a marketer ensure their proposed action is simple for the reader?

<p>By providing clear instructions and minimizing obstacles to respond.</p> Signup and view all the answers

What are the types of top-level domains that signal the credibility of a website?

<p>.com for commercial, .edu for educational, .gov for government sites.</p> Signup and view all the answers

What emotional appeal can be used to capture attention in marketing messages?

<p>Personal appeals to the reader’s emotions and values can attract attention.</p> Signup and view all the answers

Flashcards

Persuasive Messages

Messages designed to motivate a reader to take specific action. Often include requests, proposals, sales letters, or job applications.

Primary Purpose of Persuasive Messages

The primary goal of persuasive messages is to get the reader to perform a specific action. It requires clear and concise instructions to guide the recipient's response.

Secondary Purpose of Persuasive Messages

Beyond motivating action, persuasive messages aim to build a positive image of the writer, their organization, and foster a strong relationship with the reader. This helps build trust and rapport.

Effective Subject Lines for Persuasive Messages

The subject line of a persuasive message should be direct and enticing, clearly stating the request, topic, or presenting a question. This grabs the reader's attention and sets the tone.

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Organizing Direct Requests

Direct requests for action begin with the specific request. They provide details and clearly state the desired action for the reader.

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Organizing Problem-Solving Messages

Problem-solving messages focus on shared problems and propose solutions through a clear and logical structure.

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Direct Approach in Persuasive Messages

An approach that aims to persuade the reader to take action quickly by directly presenting the request followed by all necessary details and a clear call to action.

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Writing Direct Requests

The use of specific, action-oriented language when making a request. This helps clarify the request and avoids any ambiguity.

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Problem-Solving Message

A message that aims to convince the reader to take a specific action by presenting a shared problem, a solution, and the benefits of that solution.

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Shared Problem

Describing a problem that both the writer and the reader share, without assigning blame or focusing on personalities.

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Problem Details

Providing specific details about the cost, time, or lost goodwill associated with the problem.

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Solution

Proposing a solution to the shared problem, explaining why it's the best option and addressing potential negative aspects.

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Addressing Negatives

Highlighting any negative aspects of the proposed solution, such as cost or time, and showing how the benefits outweigh the drawbacks.

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Reader Benefits

Summarizing the additional benefits of the solution, often briefly as the problem has already been detailed.

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Request for Action

Clearly stating the specific action you desire from the reader, providing a reason for prompt action.

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Building Credibility

Gaining the reader's trust and confidence in your message by being factual, specific, and reliable.

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AIDA Model

A persuasive technique using a four-step process to grab attention, build interest, increase desire, and motivate action. It focuses on creating a compelling narrative for the audience.

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Building Interest

Enhancing a product or service's appeal by clearly showcasing its benefits and value from the audience's perspective.

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Increasing Desire

Adding details and using persuasive language to strengthen the audience's desire for the product or service. It enhances the benefits to make the product more appealing.

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Motivating Action

This stage is about motivating the audience to act now. It might involve setting deadlines or highlighting the benefits of immediate action.

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Credibility

A crucial element of persuasion, credibility refers to being trustworthy and believable. This builds confidence in your message.

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Evaluating Internet Sources

The act of verifying the reliability and trustworthiness of information found online. It involves evaluating websites and their content.

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Top-Level Domains (TLDs)

Domain names often have a suffix that indicates the purpose or affiliation of a website. This can help you identify the source's credibility.

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Commercial Website (.com)

A website associated with a commercial entity, typically focused on making money through products or services.

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What is plagiarism?

Using someone else's work without giving them credit, which is both dishonest and illegal.

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What is a direct quote?

An exact copy of the original author's words, enclosed in quotation marks and properly attributed.

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What is paraphrasing?

Rewriting someone else's ideas in your own words, but still giving credit to the original author.

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Describe an "APA citation sandwich".

A signal phrase introduces a quote or paraphrase, often using the author's name and date. The citation follows the quote/paraphrase.

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Why is citing sources so important?

It's essential to avoid plagiarism and properly cite sources in your research papers to maintain academic integrity.

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Study Notes

Persuasive Messages

  • Persuasive messages aim to influence the recipient's actions.
  • Examples include orders, requests, proposals, recommendations, sales and fundraising letters, job applications, reports recommending action, letters of criticism, performance appraisals, and public service announcements.

Primary Purpose

  • The primary purpose is to get the recipient to act.
  • Provide sufficient information to guide the recipient's action.
  • Overcome any potential obstacles that might delay or prevent action.

Secondary Purpose

  • Establish a positive image of the writer.
  • Enhance the writer's organization's image.
  • Build a strong relationship between the writer and recipient.
  • Reduce or eliminate future correspondence about the same topic.

Subject Lines for Persuasive Messages

  • For direct requests, use the request, topic, or a question in the subject line. Examples include "Request for Updated Software," or "Do We Need an Additional Training Session in October?"
  • For problem-solving messages, the subject line should highlight a benefit for the reader. Examples include "A Proposal to Change the Formula for Calculating Retiree's Benefits" or "Arguments for Expanding the Marysville Plant."

Organising Persuasive Messages - Direct Requests

  • Start with the request for action.
  • Provide necessary details.
  • Conclude with another request for action.
  • When expecting quick agreement, immediately state the request.
  • Include relevant information and details necessary for action.
  • Clearly state the desired action.

Organising Persuasive Messages - Problem Solving

  • Begin with the shared problem.
  • Provide detailed information on the problem.
  • Offer the solution.
  • Address any potential drawbacks.
  • Outline the reader's benefit.
  • Clearly state the necessary action.

Writing Direct Requests

  • Indirect request example: "Is there a new version of the 2008 Accounting Reference Manual?"
  • Direct request example: "If there is a newer version of the 2008 Accounting Reference Manual, please send it to me."

Organizing Problem Solving Messages

  • Present the shared problem objectively.
  • Provide detailed insights into the problem emphasizing the costs involved in inaction. Explain the details of the problem in terms of money, time, lost good will, etc.
  • Present a solution, and explain why other solutions won't work. Avoid using "I" or "my".
  • Clearly highlight the benefits of the proposed solution outweighing any drawbacks, like costs and time commitment.
  • Summarize the additional benefits of the proposed solution.
  • End by explicitly requesting action. Specify the desired action and provide reasons for prompt action.

Making Messages More Persuasive

  • Build credibility: Be factual, specific, and reliable.
  • Build emotional appeal: Use stories and descriptive language.
  • Use the right tone: Avoid sounding parental or preachy. Use clear and friendly language.
  • Offer a reason for prompt action: Emphasize the benefits of acting now or the consequences of delaying action. Highlight the time constraints or financial implications..

Evaluating Internet Sources

  • Top-level domains (.com, .edu, .gov, .mil, .museum, .org) offer clues about a site's function and purpose.
  • Sites ending in .com often focus on profit.
  • Educational sites (.edu) frequently present reliable information, but with interpretive elements that may be less objective.
  • Government sites (.gov) generally offer credible information.
  • Military sites (.mil) usually provide technical information but can tend to promote a specific agenda.
  • Museum sites (.museum) often align with the institution's mission, which may be for-profit or non-profit.
  • Organization sites (.org) need careful assessment due to their diverse goals and potential agendas.

APA (American Psychological Association) Style

  • Citations follow a "sandwich" format: signal phrase + research (quote or paraphrase) + citation.

Source Notes

  • Source notes can include direct quotations, summaries, or comments/reactions.

Quoting and Paraphrasing

  • Avoid plagiarism by acknowledging all sources.
  • Direct quotes use the exact wording and reference the originator.
  • Paraphrasing involves expressing the original idea in different words.

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Description

This quiz focuses on the key aspects of persuasive messages, including their primary and secondary purposes. It also highlights effective subject lines for direct requests. Understanding these elements is crucial for anyone looking to influence others through written communication.

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