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Business Writing: Sales Messages and Communication

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Questions and Answers

What is the recommended strategy for writing a sales message with regards to highlighting the best feature?

Highlight the least important feature first to build up to the best one.
Avoid mentioning any features in the beginning to create suspense.
Start with your greatest benefit to make a strong first impression. (correct)
Mention all features at once to provide more information upfront.

What is the significance of promoting, informing, and persuading on one product or service at a time?

To discourage the audience from making a purchase.
To confuse the audience with too many options.
To make the selling process longer and more tedious.
To avoid overwhelming the audience with too much information at once. (correct)

Why is it important to know your audience when writing persuasive messages?

To include all possible features regardless of audience interest.
To make the message more confusing and complex.
To tailor the message to their preferences and needs. (correct)
To discourage any form of audience interaction.

How can starting a sales message with the best feature affect audience recall?

It can improve recall as audiences tend to remember information from the beginning and end of a message. (C) Signup and view all the answers

What negative outcome is likely if a sales message confuses the audience with too much information?

Audience may become overwhelmed and say 'no' as a defensive response. (D) Signup and view all the answers

How does focusing on one product/service at a time help in sales?

It helps in building understanding and encouraging a positive response from buyers. (C) Signup and view all the answers

What is the main reason for avoiding overwhelming the audience with excessive information in a sales message?

To make the buying decision easier for the audience. (C) Signup and view all the answers

In terms of creating a sales message, what does taking 'baby steps' mean?

Gradually introducing elements to promote, inform, and persuade effectively. (C) Signup and view all the answers

What is the primary reason for starting a sales message with the greatest benefit?

To make a strong initial impact and capture attention. (C) Signup and view all the answers

Why is it advised to avoid mentioning too many related products or services in a sales message?

To prevent confusion and keep the message simple for better understanding. (C) Signup and view all the answers

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