Persuasion Theories and Social Judgment

Play an AI-generated podcast conversation about this lesson

What is a crucial factor in determining the success of persuasion according to Social Judgment Theory?

The credibility of the persuader
The respondent's prior knowledge on the topic
The complexity of the message
The scope of the respondent's acceptance (correct)

Why are friendly and neutral audiences more easily persuaded than hostile audiences?

Because they are more receptive to new information
Because they are more likely to critically evaluate the message
Because they have a lower ego-involvement with the issue
Because the persuader's opinions are close to their scope of acceptance or non-commitment (correct)

What is the role of ego-involvement in persuasion according to Social Judgment Theory?

It decreases the likelihood of persuasion
It increases the respondent's critical thinking (correct)
It increases the likelihood of persuasion
It has no effect on persuasion

What is the purpose of the assimilation and contrast affects in persuasion?

To introduce opinions in a way that seems closer to the respondent's scope of acceptance (C) Signup and view all the answers

What determines the selection and success of persuasion appeals according to the Elaboration Likelihood Model?

The likelihood of audience elaboration (D) Signup and view all the answers

What is the main focus of the Elaboration Likelihood Model in persuasion?

The audience's thinking process (C) Signup and view all the answers

What is the main purpose of persuasive speech?

To make the audience believe and do something they otherwise might not have (B) Signup and view all the answers

What type of argument involves sidetracking the discussion to distract the audience?

Red herring (B) Signup and view all the answers

What is essential for developing a strong argument in persuasive discourse?

Understanding the audience's biases, expectations, and beliefs (C) Signup and view all the answers

What type of argument involves transferring positive feelings towards an idea or individual to another?

Argument by transfer (A) Signup and view all the answers

What is the primary goal of persuasion?

To convince others of a predetermined view (A) Signup and view all the answers

According to Emmel et al. (1996), what assumption do asymmetrical theories of rhetoric make about the audience?

The audience is passive and their minds may change if the rhetoric is successful (B) Signup and view all the answers

What type of argument is characterized by mere assertions that require no support?

Self-sufficient (A) Signup and view all the answers

According to Haring-Smith, what is a key difference between inquiry and persuasion?

Inquiry involves exploring different sides of an issue, while persuasion involves convincing others of a predetermined view (D) Signup and view all the answers

What is the primary focus of the second part of the section on argumentation?

The social aspects of argumentation (A) Signup and view all the answers

What is the function of premises in an argument?

To support the conclusion derived from the premises (A) Signup and view all the answers

What is the name of the model of argument that draws on the classical model based on induction and deduction?

Juthe's model (A) Signup and view all the answers

What is the distinguishing feature of persuasive discourse?

It involves convincing others of a predetermined view (C) Signup and view all the answers