Persuasion Techniques and Market Segmentation

Study Flashcards Play Quiz

Questions and Answers

How does Happy Toys Store use different words to appeal to kids?

They use funny words for some kids and serious words for others.

Explain how understanding the target audience's characteristics can enhance the effectiveness of marketing campaigns.

It allows marketers to customize persuasive techniques, making the campaign more relevant and impactful.

What approach does Nike take in making shoes for different people?

Nike considers age, interests, activities, and lifestyles of their target audience.

How does Nike use words and images in their ads to connect with their audience?

They use words and pictures to evoke excitement and inspiration. Signup and view all the answers

In what way does Nike ensure inclusivity in their marketing campaigns?

Nike features a variety of athletes in their ads to make everyone feel included. Signup and view all the answers

Why is Nike considered a big success globally?

Nike talks in a way that makes everyone feel connected. Signup and view all the answers

How does the connection between persuasion techniques and market segmentation benefit marketers?

Tailoring marketing messages to specific audience segments maximizes the impact of persuasive efforts. Signup and view all the answers

What is an example of how Happy Toys Store tailors messages to different kids based on their preferences?

They show superheroes to kids who like action and cute dolls to kids who like that. Signup and view all the answers

How does Happy Toys Store make kids excited about their toys using persuasion techniques?

By using tricks like saying 'Limited Edition!' to make kids think the toy is super special and might not be available for a long time. Signup and view all the answers

Why is it important for Happy Toys Store to learn what each kid likes and talk about that in their messages?

To make each kid feel special and cater to their individual preferences. Signup and view all the answers

How does Happy Toys Store show that they talk to kids like they're friends?

By using a friendly tone and engaging language in their messages. Signup and view all the answers

Explain how understanding different kids' preferences helps Happy Toys Store in employing persuasion techniques effectively.

By showing toys that align with each kid's interests, the store can increase the likelihood of making a sale. Signup and view all the answers