Persuasion Techniques in Marketing

What is one way to create a sense of privilege and exclusivity in persuasion?

Offer limited-edition items

In the context of persuasion, what is reciprocity initiator?

When the persuader receives something of value first

Why does the recipient feel a sense of obligation in reciprocity?

Because of the social norm of reciprocity

How does offering free samples contribute to persuasion?

It encourages customers to try and potentially buy the full product later Signup and view all the answers

What is a common psychological pressure created by reciprocity?

Feeling a sense of obligation to act favorably towards the persuader Signup and view all the answers

How do loyalty programs influence customer behavior in persuasion?

By creating a sense of obligation to continue purchasing from the business Signup and view all the answers

What is the purpose of using the Inoculation Effect strategy in persuasion?

To introduce a strong counterargument and refute it immediately Signup and view all the answers

How does the 'That's Not All' technique work in persuasion?

By introducing a weak offer and then enhancing it with additional benefits Signup and view all the answers

What is the primary goal of highlighting personal weaknesses in the Underdog Strategy?

To create a sense of authenticity and empathy with the audience Signup and view all the answers

Why is it important for a thesis statement to be concise and direct in persuasion?

To outline the central point being argued for in a clear manner Signup and view all the answers

Which strategy aims to make the audience more resistant to future persuasive attempts from opponents?

The Inoculation Effect strategy Signup and view all the answers

In the context of persuasion, what role does the 'That's Not All' technique play?

Starting with a weak offer and then improving it with additional benefits Signup and view all the answers

How can you establish credibility in persuasion?

By showcasing relevant degrees and certifications Signup and view all the answers

What is a key way to demonstrate expertise in persuasion?

Seek endorsements from respected individuals Signup and view all the answers

Which action fosters a sense of connection in persuasion?

Establishing shared interests or experiences Signup and view all the answers

How can you show professionalism in persuasion?

Projecting a confident demeanor and dressing appropriately Signup and view all the answers

Why is it important to offer genuine compliments in persuasion?

To highlight the person's strengths sincerely Signup and view all the answers

Which of the following demonstrates a lack of commitment to factual accuracy in persuasion?

Not citing any sources or data to support claims Signup and view all the answers