Persuasion Techniques

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What is the primary goal of the 'Changing Responses' effect of persuasion?

To form new attitudes or opinions

To associate new ideas with existing concepts

To reinforce existing attitudes or behaviors

To change existing attitudes or behaviors (correct)

Which component of Ethos is related to the communicator's expertise?

Logical argumentation

Practical intelligence (correct)

Virtuous character

Goodwill

What is the primary goal of advertising campaigns according to the text?

To reinforce existing beliefs or attitudes

To shape consumer preferences for new products (correct)

To form new attitudes or opinions

To change existing attitudes or behaviors

Which of the following is an example of the 'Reinforcing Responses' effect of persuasion?

Political speeches Signup and view all the answers

What is the primary appeal of Logos in persuasion?

Logical reasoning and argumentation Signup and view all the answers

Which ethical theory emphasizes moral duties, obligations, and respect towards individuals?

Kantian/Deontological Ethics Signup and view all the answers

What is the primary difference in persuasion between the past and the present?

It was more straightforward in the past Signup and view all the answers

What is coercion in the context of social influence?

A circumstance where a threat or deprivation of autonomy occurs Signup and view all the answers

What is the primary goal of manipulation in persuasion?

To deceive the recipient of the message Signup and view all the answers

What is a key characteristic of propaganda?

It is a method of influencing people through media Signup and view all the answers

What is a consequence of modern persuasion in the digital age?

It has become more complex and subtle Signup and view all the answers

What is social influence in the context of persuasion?

A situation where one person's behavior alters another person's actions Signup and view all the answers

Which of the following is a key component of Perloff's definition of persuasion?

Utilizing symbols to convey messages Signup and view all the answers

What is the primary goal of persuasion, according to Perloff's definition?

To convince others to change their attitudes or behaviors Signup and view all the answers

What is a characteristic of persuasion that distinguishes it from coercion, manipulation, and propaganda?

The presence of an atmosphere of free choice Signup and view all the answers

What is the primary difference between persuasion and propaganda?

Propaganda is more controlling of the flow and content of information Signup and view all the answers

What is a key factor to consider when evaluating a scenario as an example of persuasion or another form of influence?

The intent of the communicator Signup and view all the answers

What is the primary distinction between central and peripheral routes of persuasion?

The level of emotional appeal versus logical argument Signup and view all the answers

Persuasion Techniques

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