Persuasion and Listening Techniques

Persuasion

• Persuasion involves influencing an audience's beliefs, attitudes, or actions.
• Different types of persuasive speeches exist, each with varying goals and approaches.
• Various argument types, such as deductive and inductive reasoning, are used to support claims.
• Monroe's Motivated Sequence is a structured approach to persuasion.

Hearing vs. Listening

• Hearing is the physiological process of receiving sound waves; listening is the active process of understanding and responding to those sounds.
• Different types of listening styles exist (e.g., appreciative, empathetic, comprehensive).
• The HURIER model is a framework for effective listening.

Perception & Perceptual Bias

• Perception involves interpreting information from our senses.
• Perceptual biases lead us to misinterpret information, often based on our experiences or expectations.
• Selective attention and exposure involve focusing on particular information while ignoring others.
• Filter bubbles are characterized by limited exposure to diverse perspectives due to algorithmic filters.
• Selective perception and memory are processes where our focus is shifted based on what we already know.
• Schemas are mental frameworks used to organize and interpret information (e.g., scripts, prototypes).
• Self-concept involves how one views oneself.

Small Group Communication

• Small group communication involves communication among a small number of people working towards a common goal.
• Stages of group development follow a typical pattern (forming, storming, norming, performing, adjourning).
• Various roles are taken on by individuals within a group (e.g., task leader, information provider).
• Leaders in small groups can use different leadership styles.
• Techniques for managing conflict in small groups are crucial for success.

Culture & Diversity

• Culture shapes communication behaviors and perceptions.
• Cultural rituals are symbolic and representational.
• Cultural characteristics vary across different communities.
• Cultural competence requires understanding and properly attending to individuals from different cultural backgrounds.
• Identifying and acknowledging diversity in characteristics are crucial elements of cultural literacy.
• Barriers to communication can arise from cultural differences.

Interpersonal Communication

• Interpersonal communication involves exchange between two or more people.
• Attraction in interpersonal relationships involves both physical and social attraction factors.
• Social exchange theory explains relationships based on perceived cost-benefit ratios.
• Social penetration theory describes how relationships develop through increasing self-disclosure.
• Personal perspectives and turning points affect the course of interpersonal relationships.
• Relational culture and climate influence the overall relationship context.

Organizational Communication

• Organizational communication involves communication within work environments.
• Communication networks exist both formally and informally.
• Various channels facilitate communication in organizations.
• Workplace culture is comprised of shared values, artifacts, and assumptions.
• Workplace socialization is the process by which new employees learn and internalize organizational culture.

New Media

• New media encompasses various digital communication technologies.
• New media builds upon oral tradition.
• Characteristics of new media include interactivity, accessibility, and fluidity.
• Theory of self-presentation explains how individuals present themselves online.
• Various methods exist for presenting identity online.

This quiz explores the concepts of persuasion, including different types of persuasive speeches and reasoning methods. It also covers the differences between hearing and listening, as well as models like HURIER for effective communication. Test your understanding of perception and biases in interpreting information.