Personal Selling Philosophy Quiz
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Questions and Answers

What is personal selling?

  • Mass marketing
  • Social media engagement
  • Online advertising
  • Person-to-person communication with a prospect (correct)
  • What are the prescriptions for a personal selling philosophy?

  • Mass marketing, generic pitches, one-size-fits-all approach
  • Hard selling, aggressive tactics, high-pressure techniques
  • Creating wants, pushing products, ignoring customer feedback
  • Developing relationships, discovering needs, matching products with needs (correct)
  • What is relationship selling?

  • Focusing only on product features
  • Making one-time sales
  • Building long-term relationships with customers (correct)
  • Ignoring customer feedback
  • What are the rewarding aspects of a sales career?

    <p>Building and maintaining relationships</p> Signup and view all the answers

    What are the major sources of sales training?

    <p>Universities, professional development programs, on-the-job training, self-study</p> Signup and view all the answers

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