Personal Selling Philosophy Quiz

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is personal selling?

  • Mass marketing
  • Social media engagement
  • Online advertising
  • Person-to-person communication with a prospect (correct)

What are the prescriptions for a personal selling philosophy?

  • Mass marketing, generic pitches, one-size-fits-all approach
  • Hard selling, aggressive tactics, high-pressure techniques
  • Creating wants, pushing products, ignoring customer feedback
  • Developing relationships, discovering needs, matching products with needs (correct)

What is relationship selling?

  • Focusing only on product features
  • Making one-time sales
  • Building long-term relationships with customers (correct)
  • Ignoring customer feedback

What are the rewarding aspects of a sales career?

<p>Building and maintaining relationships (D)</p> Signup and view all the answers

What are the major sources of sales training?

<p>Universities, professional development programs, on-the-job training, self-study (C)</p> Signup and view all the answers

Flashcards are hidden until you start studying

More Like This

Mastering the Art of Personal Selling
5 questions
Personal Selling and Promotion Mix Quiz
15 questions
Personal Selling Process Overview
30 questions
Use Quizgecko on...
Browser
Browser