Podcast
Questions and Answers
What is personal selling?
What is personal selling?
- Mass marketing
- Social media engagement
- Online advertising
- Person-to-person communication with a prospect (correct)
What are the prescriptions for a personal selling philosophy?
What are the prescriptions for a personal selling philosophy?
- Mass marketing, generic pitches, one-size-fits-all approach
- Hard selling, aggressive tactics, high-pressure techniques
- Creating wants, pushing products, ignoring customer feedback
- Developing relationships, discovering needs, matching products with needs (correct)
What is relationship selling?
What is relationship selling?
- Focusing only on product features
- Making one-time sales
- Building long-term relationships with customers (correct)
- Ignoring customer feedback
What are the rewarding aspects of a sales career?
What are the rewarding aspects of a sales career?
What are the major sources of sales training?
What are the major sources of sales training?
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