Podcast
Questions and Answers
What role do opinion leaders play in media communication?
What role do opinion leaders play in media communication?
- They interpret and convey messages for lower-end media users. (correct)
- They create and distribute news content independently.
- They rely solely on expert training in journalism.
- They primarily engage in crowdsourcing information.
What is a defining characteristic of citizen journalism?
What is a defining characteristic of citizen journalism?
- It is limited to traditional reporting methods.
- It relies exclusively on professional media outlets.
- It empowers individuals to create and fact-check media content. (correct)
- It requires formal training in journalism.
Which of the following is NOT an example of 'people as media'?
Which of the following is NOT an example of 'people as media'?
- Professional Film Production (correct)
- Opinion Leaders
- Crowdsourcing
- Citizen Journalism
Which communication model is associated with opinion leaders?
Which communication model is associated with opinion leaders?
What distinguishes social journalism from traditional journalism?
What distinguishes social journalism from traditional journalism?
What is a key feature of social journalism?
What is a key feature of social journalism?
Which statement best differentiates citizen journalism from social journalism?
Which statement best differentiates citizen journalism from social journalism?
Which element is NOT typically associated with citizen journalism?
Which element is NOT typically associated with citizen journalism?
What impact does social journalism have on information dissemination?
What impact does social journalism have on information dissemination?
Which of the following statements is true regarding the roles of journalists in social journalism?
Which of the following statements is true regarding the roles of journalists in social journalism?
What is the primary focus of people media?
What is the primary focus of people media?
Which of the following is NOT a type of people in media?
Which of the following is NOT a type of people in media?
Which of the following roles is categorized as people as media?
Which of the following roles is categorized as people as media?
Which type of journalism is primarily driven by the public's participation?
Which type of journalism is primarily driven by the public's participation?
What is a potential disadvantage of people media?
What is a potential disadvantage of people media?
Which statement best defines the difference between people as media and people in media?
Which statement best defines the difference between people as media and people in media?
Which option describes an advantage of people media?
Which option describes an advantage of people media?
Which of the following roles would be classified as people in media?
Which of the following roles would be classified as people in media?
What is the concept of crowdsourcing primarily involved with?
What is the concept of crowdsourcing primarily involved with?
Which type of journalist specializes exclusively in visual storytelling?
Which type of journalist specializes exclusively in visual storytelling?
What role do media practitioners play in information dissemination?
What role do media practitioners play in information dissemination?
Which type of journalist typically uses various forms of media (text, audio, video) to convey stories?
Which type of journalist typically uses various forms of media (text, audio, video) to convey stories?
What is a key benefit of crowdsourcing as a concept?
What is a key benefit of crowdsourcing as a concept?
Study Notes
People Media
- People media refers to individuals involved in using, analyzing, evaluating, and producing media and information.
- People media can be categorized as "people as media" and "people in media".
People as Media
- Opinion Leaders: Highly exposed to and actively use media, offering interpretations of messages for others. Their opinions are accepted by a group.
- **The Two-step Flow Communication Model (1944): ** Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet introduced the model, highlighting that information often travels from media to opinion leaders, and then from opinion leaders to other individuals.
- Citizen Journalism: Individuals without professional journalism training use technology to create, augment, or fact-check media on their own or in collaboration with others.
- Social Journalism: Journalists utilize social media to broaden their reach and engage with a wider audience.
- Crowdsourcing: Obtaining services, ideas, or content by leveraging contributions from a large group, often leveraging online communities.
- Examples of crowdsourcing include: TripAdvisor, Waze, Wikipedia.
People in Media
- Media practitioners who provide information based on their expertise or firsthand experience.
- Types of Journalists by Medium:
- Print Journalists: Work for newspapers, magazines, and other print media.
- Photojournalists: Capture news and events through photography.
- Broadcast Journalists: Work for radio and television, presenting news and information.
- Multimedia Journalists: Create content across multiple platforms, often combining text, images, audio, and video.
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Description
Explore the concept of people media, including the roles individuals play in using and producing media. Discover categories like opinion leaders, citizen journalism, and social journalism, along with the Two-step Flow Communication Model. This quiz will test your understanding of how people interact with and shape media.
