People Media Overview

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Questions and Answers

What role do opinion leaders play in media communication?

They interpret and convey messages for lower-end media users. (correct)

They create and distribute news content independently.

They rely solely on expert training in journalism.

They primarily engage in crowdsourcing information.

What is a defining characteristic of citizen journalism?

It is limited to traditional reporting methods.

It relies exclusively on professional media outlets.

It empowers individuals to create and fact-check media content. (correct)

It requires formal training in journalism.

Which of the following is NOT an example of 'people as media'?

Professional Film Production (correct)

Opinion Leaders

Crowdsourcing

Citizen Journalism

Which communication model is associated with opinion leaders?

The Two-step Flow Communication Model Signup and view all the answers

What distinguishes social journalism from traditional journalism?

It involves collaboration and interactivity from the public. Signup and view all the answers

What is a key feature of social journalism?

It utilizes social media to increase content accessibility. Signup and view all the answers

Which statement best differentiates citizen journalism from social journalism?

Citizen journalism includes the contributions of non-professionals. Signup and view all the answers

Which element is NOT typically associated with citizen journalism?

Professional journalistic training. Signup and view all the answers

What impact does social journalism have on information dissemination?

It enhances the speed and reach of news distribution. Signup and view all the answers

Which of the following statements is true regarding the roles of journalists in social journalism?

Journalists mainly curate content rather than create original reports. Signup and view all the answers

What is the primary focus of people media?

Individuals involved in the use, analysis, evaluation, and production of media and information. Signup and view all the answers

Which of the following is NOT a type of people in media?

Social Media Algorithm Signup and view all the answers

Which of the following roles is categorized as people as media?

Radio Commentator Signup and view all the answers

Which type of journalism is primarily driven by the public's participation?

Citizen Journalism Signup and view all the answers

What is a potential disadvantage of people media?

Possibility of misinformation being spread. Signup and view all the answers

Which statement best defines the difference between people as media and people in media?

People as media engage in the creation and distribution of content, while people in media refer to those portrayed or discussed in media. Signup and view all the answers

Which option describes an advantage of people media?

Immediate feedback mechanisms from the audience. Signup and view all the answers

Which of the following roles would be classified as people in media?

Celebrity Influencer Signup and view all the answers

What is the concept of crowdsourcing primarily involved with?

Obtaining services or content through mass contributions Signup and view all the answers

Which type of journalist specializes exclusively in visual storytelling?

Photojournalists Signup and view all the answers

What role do media practitioners play in information dissemination?

They provide information from their expert knowledge or experience Signup and view all the answers

Which type of journalist typically uses various forms of media (text, audio, video) to convey stories?

Multimedia Journalists Signup and view all the answers

What is a key benefit of crowdsourcing as a concept?

It encourages diverse contributions from a wide audience Signup and view all the answers

Study Notes

People Media

People media refers to individuals involved in using, analyzing, evaluating, and producing media and information.
People media can be categorized as "people as media" and "people in media".

People as Media

Opinion Leaders: Highly exposed to and actively use media, offering interpretations of messages for others. Their opinions are accepted by a group.
- **The Two-step Flow Communication Model (1944): ** Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet introduced the model, highlighting that information often travels from media to opinion leaders, and then from opinion leaders to other individuals.
Citizen Journalism: Individuals without professional journalism training use technology to create, augment, or fact-check media on their own or in collaboration with others.
Social Journalism: Journalists utilize social media to broaden their reach and engage with a wider audience.
Crowdsourcing: Obtaining services, ideas, or content by leveraging contributions from a large group, often leveraging online communities.
- Examples of crowdsourcing include: TripAdvisor, Waze, Wikipedia.

People in Media

Media practitioners who provide information based on their expertise or firsthand experience.
Types of Journalists by Medium:
- Print Journalists: Work for newspapers, magazines, and other print media.
- Photojournalists: Capture news and events through photography.
- Broadcast Journalists: Work for radio and television, presenting news and information.
- Multimedia Journalists: Create content across multiple platforms, often combining text, images, audio, and video.

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Description

Explore the concept of people media, including the roles individuals play in using and producing media. Discover categories like opinion leaders, citizen journalism, and social journalism, along with the Two-step Flow Communication Model. This quiz will test your understanding of how people interact with and shape media.