People Media and Information Literacy Quiz

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Questions and Answers

What is the definition of 'Citizen Journalist'?

  • People without professional journalism training that use modern technology and the internet to create or fact-check media (correct)
  • A leader for a certain group who gives details and information to lesser active persons in the group
  • The person who obtains needed services, ideas, or content by soliciting contributions from a large group of people
  • A journalist that uses social media to make their content available to more people

Who are examples of 'People as Media'?

  • Opinion Leaders, Social Journalists, Crowdsourcers (correct)
  • Social Journalists, Crowdsourcers, Citizen Journalists
  • Journalists, Opinion Leaders, Citizen Journalists
  • Opinion Leaders, Citizen Journalists, People without professional journalism training

What is the role of 'People in Media'?

  • Serving as the medium for another person to learn or acquire new knowledge
  • Obtaining needed services, ideas, or content by soliciting contributions from a large group of people
  • Creating or fact-checking media on their own using modern technology and the internet
  • Using other forms of media such as text media, visual media, multimedia, etc. in disseminating information and imparting knowledge (correct)

Who are 'Opinion Leaders'?

<p>Leaders for a certain group who give details and information to lesser active persons in the group (A)</p> Signup and view all the answers

What does 'Crowdsourcer' refer to?

<p>Persons obtaining needed services, ideas, or content by soliciting contributions from a large group of people (A)</p> Signup and view all the answers

What is 'Two-Step Flow Communication' according to Paul Lazarsfeld, Bernard Berelson and Hazel Gaudet (1944)?

<p>The process where opinion leaders provide information to lesser active persons within a group (B)</p> Signup and view all the answers

Match the type of media with their description:

<p>People as Media = The person serves as the medium for another person to learn or acquire new knowledge People in Media = They use other forms of media such as text media, visual media, multimedia, etc. in disseminating information and imparting knowledge</p> Signup and view all the answers

Match the term with its definition:

<p>Opinion Leaders = Leaders for a certain group who give details and information to lesser active persons in the group Crowdsourcers = The person who obtains needed services, ideas, or content by soliciting contributions from a large group of people</p> Signup and view all the answers

Match the role with its description:

<p>Citizen Journalist = People without professional journalism training that use the tools of modern technology and internet to create, augment, or fact-check media on their own or in a social context Social Journalist = Journalist that uses social media to make their content available to more people</p> Signup and view all the answers

Match the type of media with their examples:

<p>People as Media = Opinion Leaders People in Media = Crowdsourcers</p> Signup and view all the answers

Match the term with its originator(s) and year:

<p>Two-Step Flow Communication = Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet (1944)</p> Signup and view all the answers

Flashcards

Citizen Journalist

Individuals who report news using digital platforms, often without formal journalistic training.

People as Media

Individuals who actively consume, share, and create content, influencing opinions.

Opinion Leaders

Individuals who exert influence over others' opinions through expertise or social presence.

Crowdsourcer

Individuals or groups collectively contributing to a task using platforms or social media.

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Two-Step Flow Communication

A communication theory that media messages reach the public through opinion leaders.

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Mass Media

Traditional forms of media reaching a broad audience.

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Social Media

Platforms for online social interaction, content sharing, and communication.

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Participatory Media

Media platforms that engage users to create and share content.

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Gatekeeping

The process of controlling the flow of information to the public.

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Agenda Setting

Media's ability to influence the importance of certain issues in the public's mind.

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Framing

Presenting information in a specific way to shape its interpretation.

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Study Notes

Citizen Journalist

  • Individuals who report news and events using various digital platforms, often without formal journalistic training.
  • Driven by a sense of civic duty or personal interest.

People as Media

  • Individuals who actively consume, share, and create content, shaping public discourse and influencing opinions.
  • Examples include bloggers, vloggers, social media influencers, and citizen journalists.

Role of 'People in Media'

  • Act as both consumers and producers of media, blurring traditional boundaries between audiences and creators.
  • Contribute to the democratization of information and the rise of participatory media.

Opinion Leaders

  • Individuals who exert influence over others' opinions and attitudes about specific topics, often through their expertise, social presence, or authority.
  • Can be found in diverse sectors like media, politics, academia, and social groups.

Crowdsourcer

  • Refers to individuals or groups who collectively contribute to a task, project, or initiative, often using crowdsourcing platforms or social media.
  • Enable participation in problem-solving, innovation, and collaborative content creation.

Two-Step Flow Communication

  • Communication theory proposed by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet (1944), stating that media messages reach the public indirectly, through opinion leaders who interpret and relay information to their networks.

Matching Concepts

  • Media Type | Description

  • --- | ---

  • Mass Media | Traditional forms of media, such as television, radio, newspapers, and magazines, reaching a broad audience.

  • Social Media | Platforms like Facebook, Twitter, Instagram, YouTube, used for online social interaction, content sharing, and communication.

  • Participatory Media | Media platforms that actively engage and empower users to create and share content, like blogs, wikis, and social media.

  • Term | Definition

  • --- | ---

  • Gatekeeping | Process of controlling the flow of information to the public, often by media professionals and organizations.

  • Agenda Setting | Media's ability to influence the prominence and importance of certain issues in the public's mind.

  • Framing | The process of presenting information in a specific way, shaping its interpretation and the public's understanding.

  • Role | Description

  • --- | ---

  • Producer | An individual or organization responsible for creating and disseminating media content.

  • Consumer | An individual who passively receives and consumes media content.

  • Prosumers | Individuals who act as both consumers and producers of media, actively participating in its creation and distribution.

  • Media Type | Examples

  • --- | ---

  • Mass Media | Television, radio, newspapers, magazines.

  • Social Media | Facebook, Twitter, Instagram, YouTube.

  • Participatory Media | Blogs, wikis, social media platforms.

  • Term | Originator(s) and Year

  • --- | ---

  • Two-Step Flow Communication | Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet (1944)

  • Agenda Setting | Maxwell McCombs and Donald Shaw (1972)

  • Framing | Robert Entman (1993)

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