People Media and Media Effects

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Questions and Answers

What does 'People Media' refer to?

Persons that are involved in the use, analysis, evaluation, and production of media and information.

Which paradigm regarding media effects suggests that media is capable of greatly influencing the attitude and behaviors of audiences without them even realizing it?

Limited Effects
Citizen Journalism Effect
Moderate Effect
Powerful and Direct Effects (correct)

According to the 'Limited Effects' paradigm, people are highly capable of what?

Discerning propaganda (correct)
Serving as channels of information
Creating meaningful experiences
Being persuaded by any media message

Which media effect paradigm views audiences as not passive and able to create meaningful experiences?

Moderate Effect (A)

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How is 'People as Media' defined in this context?

Individuals who serve as channels of information dissemination.

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What is Citizen Journalism?

Non-professionals using modern technology and the internet to create, improve, or verify media independently or collaboratively.

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Define Social Journalism.

Journalists using social media to make their content available to more people.

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What is Crowdsourcing in the context of media and information?

Obtaining needed services, ideas, or content by soliciting contributions from large groups of people, especially from online communities.

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Which of the following are considered pros of crowdsourcing? (Select all that apply)

Massive collection of information (C), Foster problem solving (D)

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Which of the following are considered cons of crowdsourcing? (Select all that apply)

Risk of unfavorable outcome (B), Credibility of information collected (C)

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Who are Opinion Leaders?

They are viable interpreters of messages for lower-end media users, and often their opinions are accepted by a group.

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What role do 'People in Media' play?

Media practitioners, who provide information from their expert knowledge or first-hand experience of events, play a vital role in accurate reporting.

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Match the type of journalist with their description:

Print Journalist = Individuals trained in journalism possessing fundamental and significant knowledge and strategies for composing news and feature stories grounded in real-world community events. Photojournalist = They are physically and emotionally attached to their high-end cameras, which they use to capture important scenes and events from the surroundings. Broadcast Journalist = They are often seen on television, giving updates on the local, national, and world events. Multimedia Journalist = They are individuals who have abilities in accessing, evaluating, and producing information using several forms of media.

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Flashcards

People Media

Persons involved in the use, analysis, evaluation, and production of media and information.

Powerful and Direct Effects

Media greatly influences audience attitudes and behaviors, often without them realizing it.