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Questions and Answers
What is the primary means of communication used to reach the general public?
What is a significant characteristic of Digital Natives in terms of learning?
How do Digital Natives differ from Digital Immigrants?
Which category of people media users includes the younger generations?
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What is a key characteristic of Digital Natives' brain according to the text?
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What do Digital Natives understand in an intuitive manner?
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Which of the following is NOT a platform for people media?
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What does the term 'Luddite' originally refer to?
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What type of issues do the general public typically rely on people media to provide information about?
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How do Digital Natives perceive hierarchies?
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In what manner do Digital Natives understand technology compared to baby boomers?
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Why might the term 'digital immigrant' apply to individuals born after the spread of digital technology?
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What type of social media user is characterized as the person who creates content for others to see?
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Which type of social media user is likely to maintain multiple profiles on sites like Facebook and Twitter?
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Who is the social media user that commonly reads blogs, views user-generated videos, and searches for reviews and ratings?
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Which type of social media user is known for organizing content using tools like RSS feeds and social bookmarking?
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In the context of social media users, who is the individual that responds to content posted by others and provides ratings and reviews?
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Which type of social media user is least active in contributing or consuming content according to Forrester Research?
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What is the main characteristic of an individual involved in People as Media?
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Which type of People as Media individuals are highly exposed to media activity and provide viable interpretations of messages for other media users?
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What characterizes Citizen Journalism in the context of People as Media?
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Which type of People in Media refers to anyone who uses various forms of media to share information?
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What does Social Journalism entail according to the text?
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What describes Crowd Sourcing in the context of People as Media?
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Which type of social media users maintains that social media does not control their lives but gets anxious when unable to access networks?
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Who are the 'Peacocks' among the social media users?
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Which group of social media users adopts a completely new personality online to hide their true identity?
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'The Inactive' social media users are described as people who:
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'The Lurkers' in the context of social media represent users who:
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'The Ultras' among social media users are characterized by:
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Study Notes
People Media
- Definition: Technology intended to reach a large audience, primary means of communication for the general public.
- Platforms: Newspapers, magazines, radio, television, and the internet.
Dimensions/Categories of Media Users
- Digital Natives:
- Younger generations who grew up with technology.
- Intuitive learners, multitaskers, and rapid task-switchers.
- Digital Immigrants:
- Born before the widespread adoption of digital technology.
- Opposite of digital natives.
- Luddite:
- Opposed to industrialization, automation, computerization, or new technologies.
- Originally referred to 19th-century English textile workers who protested against new labor-economizing technologies.
Types of Social Media Users
- Forrester Research categorization:
- Creators: Create and publish content online.
- Critics: Respond to content posted by others.
- Collectors: Organize content using RSS feeds, social bookmarking, and tagging.
- Joiners: Participate in social networking websites.
- Spectators: Read, view, and search for user-generated content.
- First Direct bank categorization:
- The Ultras: Check feeds dozens of times a day.
- The Dippers: Access pages infrequently.
- The Deniers: Anxious when unable to access networks.
- The Lurkers: Watch others, rarely participate.
- The Virgins: Taking first steps in social media.
- The Peacocks: Focus on popularity and followers.
- The Ranters: Opinionated online.
- The Changelings: Adopt new personalities online.
People as Media vs People in Media
- People as Media:
- Directly involved in media production, analysis, and evaluation.
- Source and means of information.
- People in Media:
- Anyone who uses media forms to share information.
- Span from print, broadcast, and web/new media.
- Types of People as Media:
- Opinion Leaders: Interpret messages for lower-end media users.
- Citizen Journalists: Use technology to create and fact-check media.
- Social Journalists: Use social media to make content available to more people.
- Crowd Sourcing: Obtain services, ideas, or content from large online communities.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge on People Media Literacy with this quiz designed for Grade 12 ABM/HUMSS/STEM students at FEU Cavite. Topics include citing studies on media effects, understanding dimensions of people media, and categorizing examples of people in media.
