FEU Cavite Grade 12 People Media Literacy Quiz
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Questions and Answers

What is the primary means of communication used to reach the general public?

  • Social media
  • Books
  • Telegrams
  • Newspapers (correct)
  • What is a significant characteristic of Digital Natives in terms of learning?

  • They learn passively by reading manuals
  • They prefer linear learning methods
  • They dislike participation in the learning process
  • They are intuitive learners and do not use manuals (correct)
  • How do Digital Natives differ from Digital Immigrants?

  • Digital Immigrants were born after the spread of digital technology
  • Digital Immigrants were not exposed to technology at an early age (correct)
  • Digital Natives were born after the widespread adoption of digital technology
  • Digital Natives have a fear of technology
  • Which category of people media users includes the younger generations?

    <p>Digital Natives</p> Signup and view all the answers

    What is a key characteristic of Digital Natives' brain according to the text?

    <p>High capacity to multitask and rapidly task-switch</p> Signup and view all the answers

    What do Digital Natives understand in an intuitive manner?

    <p>Technology</p> Signup and view all the answers

    Which of the following is NOT a platform for people media?

    <p>Billboards</p> Signup and view all the answers

    What does the term 'Luddite' originally refer to?

    <p>English textile workers protesting against new technologies</p> Signup and view all the answers

    What type of issues do the general public typically rely on people media to provide information about?

    <p>Political issues</p> Signup and view all the answers

    How do Digital Natives perceive hierarchies?

    <p>They see the world in less hierarchical terms</p> Signup and view all the answers

    In what manner do Digital Natives understand technology compared to baby boomers?

    <p>Baby boomers rarely understand it intuitively</p> Signup and view all the answers

    Why might the term 'digital immigrant' apply to individuals born after the spread of digital technology?

    <p>Because they did not grow up with widespread digital technology</p> Signup and view all the answers

    What type of social media user is characterized as the person who creates content for others to see?

    <p>Creator</p> Signup and view all the answers

    Which type of social media user is likely to maintain multiple profiles on sites like Facebook and Twitter?

    <p>Joiner</p> Signup and view all the answers

    Who is the social media user that commonly reads blogs, views user-generated videos, and searches for reviews and ratings?

    <p>Spectator</p> Signup and view all the answers

    Which type of social media user is known for organizing content using tools like RSS feeds and social bookmarking?

    <p>Collector</p> Signup and view all the answers

    In the context of social media users, who is the individual that responds to content posted by others and provides ratings and reviews?

    <p>Critic</p> Signup and view all the answers

    Which type of social media user is least active in contributing or consuming content according to Forrester Research?

    <p>Inactives</p> Signup and view all the answers

    What is the main characteristic of an individual involved in People as Media?

    <p>They are the source and means of information</p> Signup and view all the answers

    Which type of People as Media individuals are highly exposed to media activity and provide viable interpretations of messages for other media users?

    <p>Opinion Leaders</p> Signup and view all the answers

    What characterizes Citizen Journalism in the context of People as Media?

    <p>They can create, augment, or fact-check media without professional training</p> Signup and view all the answers

    Which type of People in Media refers to anyone who uses various forms of media to share information?

    <p>Citizen Journalism</p> Signup and view all the answers

    What does Social Journalism entail according to the text?

    <p>Using social media to make content available to more people</p> Signup and view all the answers

    What describes Crowd Sourcing in the context of People as Media?

    <p>Soliciting contributions from a large online community</p> Signup and view all the answers

    Which type of social media users maintains that social media does not control their lives but gets anxious when unable to access networks?

    <p>The Deniers</p> Signup and view all the answers

    Who are the 'Peacocks' among the social media users?

    <p>The Peacocks</p> Signup and view all the answers

    Which group of social media users adopts a completely new personality online to hide their true identity?

    <p>The Changelings</p> Signup and view all the answers

    'The Inactive' social media users are described as people who:

    <p>Are online but do not participate in any form of social media.</p> Signup and view all the answers

    'The Lurkers' in the context of social media represent users who:

    <p>Hide in the shadows of cyberspace.</p> Signup and view all the answers

    'The Ultras' among social media users are characterized by:

    <p>Checking feed dozens of times a day.</p> Signup and view all the answers

    Study Notes

    People Media

    • Definition: Technology intended to reach a large audience, primary means of communication for the general public.
    • Platforms: Newspapers, magazines, radio, television, and the internet.

    Dimensions/Categories of Media Users

    • Digital Natives:
      • Younger generations who grew up with technology.
      • Intuitive learners, multitaskers, and rapid task-switchers.
    • Digital Immigrants:
      • Born before the widespread adoption of digital technology.
      • Opposite of digital natives.
    • Luddite:
      • Opposed to industrialization, automation, computerization, or new technologies.
      • Originally referred to 19th-century English textile workers who protested against new labor-economizing technologies.

    Types of Social Media Users

    • Forrester Research categorization:
      • Creators: Create and publish content online.
      • Critics: Respond to content posted by others.
      • Collectors: Organize content using RSS feeds, social bookmarking, and tagging.
      • Joiners: Participate in social networking websites.
      • Spectators: Read, view, and search for user-generated content.
    • First Direct bank categorization:
      • The Ultras: Check feeds dozens of times a day.
      • The Dippers: Access pages infrequently.
      • The Deniers: Anxious when unable to access networks.
      • The Lurkers: Watch others, rarely participate.
      • The Virgins: Taking first steps in social media.
      • The Peacocks: Focus on popularity and followers.
      • The Ranters: Opinionated online.
      • The Changelings: Adopt new personalities online.

    People as Media vs People in Media

    • People as Media:
      • Directly involved in media production, analysis, and evaluation.
      • Source and means of information.
    • People in Media:
      • Anyone who uses media forms to share information.
      • Span from print, broadcast, and web/new media.
    • Types of People as Media:
      • Opinion Leaders: Interpret messages for lower-end media users.
      • Citizen Journalists: Use technology to create and fact-check media.
      • Social Journalists: Use social media to make content available to more people.
      • Crowd Sourcing: Obtain services, ideas, or content from large online communities.

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    Description

    Test your knowledge on People Media Literacy with this quiz designed for Grade 12 ABM/HUMSS/STEM students at FEU Cavite. Topics include citing studies on media effects, understanding dimensions of people media, and categorizing examples of people in media.

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