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Ownership and Control in the Film Industry: Black Panther Case Study

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Ownership and Control in the Film Industry: Black Panther Case Study

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Questions and Answers

What type of business strategy is exemplified by Marvel Studios' relationship with Disney?

Vertical integration (correct)

Horizontal integration

Conglomerate ownership

Diversification

What did Marvel Studios do before they began producing their own films?

Signed a deal with Netflix to develop TV series

Agreed to minimal creative influence from Disney

Developed T'Challa and lesser known characters

Sold options on individual characters or comic book titles to TV and Paramount (correct)

When did Marvel Studios begin producing their own films?

In 2008, when they became a subsidiary of Disney

In 2009, when a new team began developing T'Challa and lesser known characters

In the early 2000s, starting with Blade and the X-Men films (correct)

In 2013, when they signed a deal with Netflix to develop TV series

What was the impact of Marvel's deal with Netflix to develop TV series?

<p>It caused conflict with Disney, who has their own streaming channel</p> Signup and view all the answers

What was the relationship between Marvel Studios and Disney after the acquisition?

<p>Marvel Studios maintained autonomy and Disney agreed to minimal creative influence</p> Signup and view all the answers

Study Notes

Marvel Studios and Disney

Marvel Studios' relationship with Disney exemplifies a vertical integration business strategy. This means that Disney acquired ownership of Marvel, allowing them to control the entire production and distribution process of Marvel's content.

Marvel pre-Disney

Before producing their own films, Marvel Studios primarily licensed their characters to other studios for development.

Marvel's First Independent Films

Marvel Studios began producing their own films in 2008 with the release of Iron Man.

Marvel & Netflix Deal

The deal with Netflix to develop TV series like "Daredevil" and "Jessica Jones" increased the reach and popularity of Marvel characters outside traditional movie releases.

Marvel & Disney After Acquisition

After the acquisition, Disney gained complete control over Marvel's intellectual property, allowing for cross-promotional opportunities across their various platforms, including Disney+, theme parks, and merchandise.

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Description

Explore the significance of patterns of ownership and control in the film industry using Black Panther as a case study. Learn about conglomerate ownership, vertical integration, and diversification through the example of Marvel Studios and Disney.