Hotel Operation Management: Types of Hotel Guests

Study Notes

Individuals traveling for leisure activities, recreation, visiting friends/relatives, or attending events.

Individuals attending conferences.
Accommodation often reserved by themselves, companies or conference organizers before arrival.

Celebrities, frequent guests, guests in expensive rooms, those with security risks, and top executives.

Travelers visiting locations for work.
Often attend business events, conferences, or meetings.
May complete other work tasks during their stay.
Frequently booked by companies with discounted rates.
Typically less interested in tourist attractions.
Hotels can appeal to business travelers by offering high-speed internet, conference rooms, work areas, and prioritising their time away from work by providing comfortable rooms with luxuries.
Favourable room rates, transport links, local restaurants, hotel bars, and room service are also factors that appeal to corporate guests.

Hotels should cater to the specific priorities of couples and families.
Couples value comfortable rooms, king-size beds, nice views, and access to restaurants.
Families require value for their bookings, and often have clear travel plans.
All-inclusive stays, pools, and entertainment options are priorities for families.

Seek the best travel experiences and are willing to spend.
Attracted to 5-star hotels with excellent facilities, comfort, and location.
Often older adults travelling with a partner.
Book through travel agents and tour operators.
Value quality hotel restaurants.
Exhibit high expectations of latest hotel trends and exceptional customer service.
Attracted to local experiences, attractions, restaurants, and events.

Make a living by working online from different locations.
May be business owners, freelancers, or employees.
Value reliable internet access and technology-enabled services like front desks, seamless check-ins/outs, and IoT devices.
Value both exciting locations and great amenities.

Concerned about the environmental impacts of travel.
Seek sustainable accommodations and practices.
Hotels that use sustainable energy and have solid recycling policies are valued.
Prefer accommodations near railway stations to avoid harmful flights or cars.
Increased demand for ethically sourced food and vegetarian/vegan options.

Often budget-conscious and willing to sacrifice certain areas for cost savings.
Drawn to locations with lively nightlife and amenities.
Value cutting-edge technology, but tend not to pay premium prices for it.
Prefer rooms that accommodate groups comfortably.
Value free Wi-Fi and communication tools like social media platforms for staying connected.
Prioritise affordable price points and seek out hostels, cheap hotels, or low-cost accommodations.
Seek out a basic, but generally are unlikely to pay much more for it.