Events Management in Harland

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Questions and Answers

What percentage of fee income does virtual events generate for the Harland events management industry?

Which type of client primarily dominates the Harland events management industry?

Corporate clients

List two expectations that all types of clients have from the events management businesses.

Creative and innovative ideas; professional level of service.

Which type of event generates the highest fee income percentage in Harland?

Sports events Signup and view all the answers

Mention one reason public sector clients engage events management businesses.

To run government conferences discussing policy issues. Signup and view all the answers

What percentage of fee income was generated by corporate clients in the Harland events management industry in 20X3?

73% Signup and view all the answers

Which sector generated the least fee income in the Harland events management industry in 20X3, and what was the percentage?

Private individuals, 4% Signup and view all the answers

What is one potential benefit for smaller events management businesses collaborating with each other?

Strengthened collective bargaining power. Signup and view all the answers

Describe the type of events management business that might refer clients to another business specializing in managing music concerts.

An events management business specializing in managing sports events. Signup and view all the answers

What form of business arrangement may exist between complementary, rather than competitive, businesses in the events management industry?

Strategic alliances or joint venture agreements. Signup and view all the answers

Who holds ultimate management responsibility at Rodnim?

Amanda and Saffy are responsible for ultimate management. Signup and view all the answers

What roles do Mirza Hosni and Dika Nkosi play at Rodnim?

Mirza Hosni is the Head of Event Planning and Dika Nkosi is the Head of Event Delivery. Signup and view all the answers

How long has Mirza Hosni worked in the events management industry?

She has worked in the industry for over 20 years. Signup and view all the answers

What is the educational background of Dika Nkosi?

Dika Nkosi is a recent graduate in events management. Signup and view all the answers

What is Jimmy Atros’s role and professional background at Rodnim?

Jimmy Atros is a qualified accountant and has been with Rodnim since its inception. Signup and view all the answers

What is one possible impact of worsening national economic conditions on events management businesses?

Reduced demand for events. Signup and view all the answers

How might climate change impact event management in Harland?

It can lead to cancelled and delayed events due to unpredictable weather patterns. Signup and view all the answers

What is a consequence of increased health and safety legislation on event management businesses?

Increased cost of compliance. Signup and view all the answers

What potential legal risk might events management face due to new data security regulations?

Fines and sanctions for breaches. Signup and view all the answers

How can artificial intelligence benefit events management companies?

It can analyze data to identify patterns and trends for future events. Signup and view all the answers

What role do navigation apps play in the context of events management?

They help attendees find the venue using their smart devices. Signup and view all the answers

What security benefit do QR codes provide for event ticketing?

They allow for secure access control to events. Signup and view all the answers

What is one operational issue that event management companies in Harland must prepare for?

Increased risk of cyber-security attacks. Signup and view all the answers

What are the two primary areas of responsibility for Amanda Hope in the Rodnim management team?

Business planning and budgetary control. Signup and view all the answers

Which member of the Rodnim management team is responsible for event timing and logistics?

Mirza Hosni. Signup and view all the answers

What is the purpose of conducting a post completion review in the event process?

To evaluate success criteria and report to the client. Signup and view all the answers

Identify the role that Saffy Dubois plays in relation to online presence for Rodnim.

Website management. Signup and view all the answers

Which two areas does Dika Nkosi manage within the Rodnim team?

Events administration and event risk management. Signup and view all the answers

What does the detailed planning stage of the event process involve?

Scheduling the event program and making logistical arrangements. Signup and view all the answers

Explain the significance of temporary staff in Rodnim's event operations.

Temporary staff are employed to provide support in various roles as needed during events. Signup and view all the answers

How does Jimmy Atros contribute to the financial management of the company?

By overseeing financial control and reporting. Signup and view all the answers

What preliminary steps does Rodnim take when a client approaches them for a private event?

Rodnim meets the client to discuss their requirements and proceeds to the outline planning stage if engaged. Signup and view all the answers

How does Rodnim ensure effective scheduling for events?

Rodnim uses an event planning system that includes project management tools to break down events into separate activities. Signup and view all the answers

What technology does Rodnim use to facilitate ticketing for events?

Rodnim employs a bespoke mobile app that allows attendees to register, pay, and receive tickets as QR codes. Signup and view all the answers

In what way does Rodnim's management information system (MIS) assist in decision making?

The MIS collates data into reports and includes data visualization tools to support management decision making. Signup and view all the answers

What role does the marketing system play for Rodnim?

The marketing system enables effective promotion of events and is integrated with Rodnim’s website and social media. Signup and view all the answers

What is the function of the off-site data storage facility Rodnim uses?

It allows Rodnim to store and retrieve business data remotely and securely over the internet. Signup and view all the answers

How does Rodnim facilitate online attendance bookings?

Rodnim's website provides information on public events and allows attendees to book online. Signup and view all the answers

What feedback mechanisms does Rodnim incorporate into their management information system?

The MIS collates feedback from Rodnim staff, clients, and attendees to generate reports. Signup and view all the answers

Study Notes

Introduction

Rodnim Events is an events management business in Harland, established six years ago.
They manage events for corporate and private clients.
The founders opted for a partnership structure for better control.

Harland Events Management Industry

Events are planned gatherings for specified purposes.
Events management businesses plan, organise and deliver events for clients.
They manage all aspects to ensure smooth execution and meet client goals.
Businesses charge a fee for event management; event revenue goes to the client.
Larger events often involve a tendering process, where businesses submit proposals.
The winning bid manages the event for a fee.
In 20X3, global event revenue was $1.96 trillion, projected to grow by 11% annually.
Event management businesses charge 35-40% of ticket sales in fees.
The Harland market is dominated by four major players holding 74% market share.
Harland event revenue in 20X3 totalled $108 billion, with fees for event management at $39 billion.

Types of Events

Music concerts: Live performances with varying audience sizes and musical styles.
Conferences: Gatherings for discussion on specific topics across various locations.
Festivals: Cultural or social celebrations of various sizes and durations.
Sports events: Activities ranging from games to races, significantly increasing in recent years.
Private events: Celebrations like weddings, birthdays, and other special occasions, showing limited growth in recent years.
Virtual events: Online gatherings, growing in popularity due to accessibility and lack of travel costs.

Types of Clients

Corporate clients: Organisations requiring event management for concerts, conferences, festivals, sports events, and increasingly virtual events.
Private clients: Individuals hiring businesses for private events like weddings and parties.
Public sector clients: Government entities organising conferences, sports events, and national festivals.

Collaboration and Cooperation

Larger event businesses operate independently but smaller businesses may informally cooperate to gain market strength.

Strategic Risks: High competition and new entrants into the market.
Financial risks: Event costs exceeding budgets, and corporate clients' financial issues leading to bad debts.
Economic Risk: Economic fluctuations affecting event demand.
Compliance and regulatory risk: Unforeseen changes to regulations across multiple areas.
Operational risks: IT system failures, procuring required resources, and meeting demand.

Events Management KPIs

Financial KPIs: Fee income growth, operation profit margin (calculated by event type and individual client).
Non-financial KPIs: Successful tender rate, client satisfaction, net promoter score, and environmental sustainability.

Rodnim Events Overview

Rodnim operates as a partnership between Amanda Hope and Saffy Dubois.
They've served corporate and private clients.
Rodnim employs 34 full-time staff.
The management team consists of Amanda Hope, Saffy Dubois, Mirza Hosni, Dika Nkosi, & Jimmy Atros.
They utilise information systems for event planning, ticketing, and marketing.

Operational Information

Rodnim Operations: Six stages for corporate event tendering: Initiation, Outline planning, Detailed planning, Event organisation, Event delivery, and Post-event.
Temporary Staff: Hiring staff for event needs, such as security and technical support.

Information Systems

Event planning system: Tools supporting detailed project management.
Event ticketing system: Enables attendees to register, pay, and access events through a mobile app.
Marketing system: Integrates with website and social media.
Management information system (MIS): Collating and analysing event data, including responses from clients and attendees.
Website: Provides information about Rodnim and upcoming events, allowing attendee bookings.

Rodnin Risk Register

The risk register outlines possible risks to Rodnim with an established risk appetite.
This ensures that the individual risks can be handled effectively.

Performance

Rodnim focuses on corporate events, which generate substantial fee income and profitability than private clients' events.
20X3 performance data demonstrates high fee income and operating profit.
20X3 Tender invitations, submissions, and success metrics are available.
Client satisfaction, measured by a net promoter score (NPS), has improved in recent years.

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Description

Explore the dynamics of the events management industry in Harland. This quiz delves into the foundation of Rodnim Events, market structure, and financial aspects of event management services. Test your knowledge of corporate and private event management practices and industry revenue trends.