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Organizational Buying Behavior Quiz
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Organizational Buying Behavior Quiz

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Questions and Answers

Which of the following is NOT a factor that influences organizational buying behavior?

  • Organizational culture
  • Personal preferences (correct)
  • Budget constraints
  • Supplier relationship

    • Which of the following is an example of a complex buying situation?

  • Purchasing raw materials
  • Ordering routine maintenance services
  • Renewing a long-term contract (correct)
  • Buying office supplies

    • Which of the following is a characteristic of a buying center?

  • It is a formalized group within an organization (correct)
  • It is influenced by personal preferences
  • It is primarily concerned with individual needs
  • It consists of only one decision maker

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