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Questions and Answers
Which of the following is NOT a factor that influences organizational buying behavior?
Which of the following is NOT a factor that influences organizational buying behavior?
- Organizational culture
- Personal preferences (correct)
- Budget constraints
- Supplier relationship
Which of the following is an example of a complex buying situation?
Which of the following is an example of a complex buying situation?
- Purchasing raw materials
- Ordering routine maintenance services
- Renewing a long-term contract (correct)
- Buying office supplies
Which of the following is a characteristic of a buying center?
Which of the following is a characteristic of a buying center?
- It is a formalized group within an organization (correct)
- It is influenced by personal preferences
- It is primarily concerned with individual needs
- It consists of only one decision maker
