Podcast
Questions and Answers
Who initially suggested turning Steve's radio seminar into a show?
Who initially suggested turning Steve's radio seminar into a show?
- Mike Tennant
- Larry McGinnis (correct)
- A CBC executive
- Steve himself
Steve and Mike were immediately enthusiastic about the idea of a show on advertising.
Steve and Mike were immediately enthusiastic about the idea of a show on advertising.
False (B)
What was the initial length of 'O'Reilly on Advertising' when it aired on CBC?
What was the initial length of 'O'Reilly on Advertising' when it aired on CBC?
eight weeks
The show framed advertising as a fascinating industry that unveils human nature and provides insights into what makes people ________.
The show framed advertising as a fascinating industry that unveils human nature and provides insights into what makes people ________.
What was one of the reasons Steve and Mike were initially skeptical about the show?
What was one of the reasons Steve and Mike were initially skeptical about the show?
Listeners of CBC immediately disliked the show because they hated advertising in any form.
Listeners of CBC immediately disliked the show because they hated advertising in any form.
Match the people with their roles or affiliations related to the show's development:
Match the people with their roles or affiliations related to the show's development:
How many seasons did 'O'Reilly on Advertising' eventually run, starting from its initial summer slot?
How many seasons did 'O'Reilly on Advertising' eventually run, starting from its initial summer slot?
Flashcards
Initial Duration of 'O'Reilly on Advertising'
Initial Duration of 'O'Reilly on Advertising'
The show "O'Reilly on Advertising" was initially conceived as a short-term summer replacement, airing for eight weeks during a break in the CBC's regular programming.
Origin of 'O'Reilly on Advertising'
Origin of 'O'Reilly on Advertising'
The show "O'Reilly on Advertising" originated from a radio seminar hosted by Steve, showcasing his advertising expertise.
Show's Position on Advertising
Show's Position on Advertising
Despite CBC's ad-free nature, the show "O'Reilly on Advertising" aimed to present advertising as a captivating field that reveals human behavior and understanding.
Who Proposed 'O'Reilly on Advertising'?
Who Proposed 'O'Reilly on Advertising'?
Signup and view all the flashcards
Audience's Reaction to "O'Reilly on Advertising"
Audience's Reaction to "O'Reilly on Advertising"
Signup and view all the flashcards
Evolution of 'O'Reilly on Advertising'
Evolution of 'O'Reilly on Advertising'
Signup and view all the flashcards
Show's Objective: Backstage Pass to Advertising
Show's Objective: Backstage Pass to Advertising
Signup and view all the flashcards
Initial Rejection of 'O'Reilly on Advertising'
Initial Rejection of 'O'Reilly on Advertising'
Signup and view all the flashcards
Study Notes
The Genesis of "O'Reilly on Advertising"
- The idea originated from a radio seminar Steve hosted, sharing expertise with aspiring writers.
- Larry McGinnis, Chum Radio's Creative Director, suggested turning the seminar into a show, proposing CBC as a potential broadcaster.
- Steve and Mike Tennant initially rejected the idea due to CBC's advertising-free nature and skepticism towards a show on advertising.
- They successfully pitched the show, highlighting advertising's ability to reveal human nature and motivations.
- They presented themselves as working ad men, offering a behind-the-scenes look at the advertising world.
Success and Reception
- Initially an eight-week summer replacement series, "O'Reilly on Advertising" aired in place of a regular CBC program.
- Despite predicted listener opposition to an advertising-focused show, it received positive feedback.
- Listeners expressed surprise, curiosity, and appreciation for a fresh perspective on the advertising industry.
- Success led to a full season, culminating in a 16-season run of the show.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the origins and success of the show 'O'Reilly on Advertising', which emerged from a radio seminar by Steve. Learn how the idea transitioned from a simple seminar to a show that delves into the intriguing world of advertising and human nature. Discover the challenges faced and the reception it garnered.
