Podcast
Questions and Answers
Who initially suggested turning Steve's radio seminar into a show?
Who initially suggested turning Steve's radio seminar into a show?
Steve and Mike were immediately enthusiastic about the idea of a show on advertising.
Steve and Mike were immediately enthusiastic about the idea of a show on advertising.
False
What was the initial length of 'O'Reilly on Advertising' when it aired on CBC?
What was the initial length of 'O'Reilly on Advertising' when it aired on CBC?
eight weeks
The show framed advertising as a fascinating industry that unveils human nature and provides insights into what makes people ________.
The show framed advertising as a fascinating industry that unveils human nature and provides insights into what makes people ________.
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What was one of the reasons Steve and Mike were initially skeptical about the show?
What was one of the reasons Steve and Mike were initially skeptical about the show?
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Listeners of CBC immediately disliked the show because they hated advertising in any form.
Listeners of CBC immediately disliked the show because they hated advertising in any form.
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Match the people with their roles or affiliations related to the show's development:
Match the people with their roles or affiliations related to the show's development:
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How many seasons did 'O'Reilly on Advertising' eventually run, starting from its initial summer slot?
How many seasons did 'O'Reilly on Advertising' eventually run, starting from its initial summer slot?
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Study Notes
The Genesis of "O'Reilly on Advertising"
- The idea originated from a radio seminar Steve hosted, sharing expertise with aspiring writers.
- Larry McGinnis, Chum Radio's Creative Director, suggested turning the seminar into a show, proposing CBC as a potential broadcaster.
- Steve and Mike Tennant initially rejected the idea due to CBC's advertising-free nature and skepticism towards a show on advertising.
- They successfully pitched the show, highlighting advertising's ability to reveal human nature and motivations.
- They presented themselves as working ad men, offering a behind-the-scenes look at the advertising world.
Success and Reception
- Initially an eight-week summer replacement series, "O'Reilly on Advertising" aired in place of a regular CBC program.
- Despite predicted listener opposition to an advertising-focused show, it received positive feedback.
- Listeners expressed surprise, curiosity, and appreciation for a fresh perspective on the advertising industry.
- Success led to a full season, culminating in a 16-season run of the show.
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Description
Explore the origins and success of the show 'O'Reilly on Advertising', which emerged from a radio seminar by Steve. Learn how the idea transitioned from a simple seminar to a show that delves into the intriguing world of advertising and human nature. Discover the challenges faced and the reception it garnered.
