Podcast
Questions and Answers
What aspect of identity does the personal layer of the Communication Theory of Identity primarily focus on?
What aspect of identity does the personal layer of the Communication Theory of Identity primarily focus on?
Which layer of identity emphasizes the performance and outward expressions of identity?
Which layer of identity emphasizes the performance and outward expressions of identity?
How does the relational layer of identity define personal identity?
How does the relational layer of identity define personal identity?
What does the communal layer signify in terms of identity?
What does the communal layer signify in terms of identity?
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How does communication play a role in identity, according to the content?
How does communication play a role in identity, according to the content?
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What concept by Erving Goffman is related to the performance of identity?
What concept by Erving Goffman is related to the performance of identity?
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Which of the following statements best describes the dynamic nature of identity?
Which of the following statements best describes the dynamic nature of identity?
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What does the phrase 'Birds of the same feather flock together' imply in the context of identity?
What does the phrase 'Birds of the same feather flock together' imply in the context of identity?
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What was the primary medium for propagating information in early human societies?
What was the primary medium for propagating information in early human societies?
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Which of the following statements best describes primary oral culture?
Which of the following statements best describes primary oral culture?
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What does the phrase 'technologizing the word' refer to?
What does the phrase 'technologizing the word' refer to?
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In what way does the diachronic study of orality and literacy contribute to a better understanding of communication?
In what way does the diachronic study of orality and literacy contribute to a better understanding of communication?
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What is suggested by the polarities resulting from the emergence of literacy?
What is suggested by the polarities resulting from the emergence of literacy?
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Which of the following best describes the relationship between Homer and television in the context of communication evolution?
Which of the following best describes the relationship between Homer and television in the context of communication evolution?
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What factors contributed to the shift from orality to literacy in human societies?
What factors contributed to the shift from orality to literacy in human societies?
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Which statement about the relationship between orality and literacy is true?
Which statement about the relationship between orality and literacy is true?
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What does the concept of 'a people that is not...yet' refer to in communicative contexts?
What does the concept of 'a people that is not...yet' refer to in communicative contexts?
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Which characteristic of communication in digital spaces allows for extensive audience engagement?
Which characteristic of communication in digital spaces allows for extensive audience engagement?
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What is the main purpose of aspirational identities in political communication?
What is the main purpose of aspirational identities in political communication?
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Which of the following best describes the social dimension of self according to William James?
Which of the following best describes the social dimension of self according to William James?
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What does 'rhetorical audience' refer to when discussing communication?
What does 'rhetorical audience' refer to when discussing communication?
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In the context of identity construction, what role do motives play?
In the context of identity construction, what role do motives play?
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What does interactivity in digital communication facilitate?
What does interactivity in digital communication facilitate?
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Which of the following statements about the material self is true?
Which of the following statements about the material self is true?
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What role does communication play in culture?
What role does communication play in culture?
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Which of the following best defines Media Convergence?
Which of the following best defines Media Convergence?
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How does power relate to media access?
How does power relate to media access?
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What is the primary purpose of Rhetoric?
What is the primary purpose of Rhetoric?
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Which statement describes the impact of digital technology on media?
Which statement describes the impact of digital technology on media?
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What is a key characteristic of culture in relation to language?
What is a key characteristic of culture in relation to language?
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Which of the following signifies the relationship between traditional and new media?
Which of the following signifies the relationship between traditional and new media?
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How are perspectives within a community shaped by culture?
How are perspectives within a community shaped by culture?
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What does Bakhtin describe as a key process in understanding cultural works?
What does Bakhtin describe as a key process in understanding cultural works?
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According to Spicheva, how do different cultural manifestations interact in the digital age?
According to Spicheva, how do different cultural manifestations interact in the digital age?
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What critical understanding is necessary in today's communication practices?
What critical understanding is necessary in today's communication practices?
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How is identity characterized according to Joseph (2010)?
How is identity characterized according to Joseph (2010)?
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What impact has digital media had on storytelling, according to the content?
What impact has digital media had on storytelling, according to the content?
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Study Notes
Orality and Literacy
- Homo Sapiens have existed for 30,000 to 50,000 years, but the earliest scripts are only from 6,000 years ago.
- Primary Oral Culture relies entirely on spoken word, no knowledge of writing.
- "Technologizing" of the word started with writing, later applied to other media like radio and television.
- Understanding the shift from orality to literacy, and how it became more sophisticated with tools, helps understand both traditional oral cultures and modern electronic ones.
- Despite the emergence of literacy, orality persists in some cultures and societies, creating a divide between old and new.
Traditional, Mass, and New Media
- Media, like communication tools, play a vital role in the permanence and mobility of culture.
- Culture is learned behavior of a social group, subject to contestation.
- Culture is underpinned by language, aiding in organizing and distributing knowledge.
- The power to shape culture shifted with the rise of literacy, and then further amplified by modern writing's ability to spread and distribute information widely.
- Modern media like radio, television, and the internet, further amplify this power.
Media Convergence and Blurring of Genres
- Media convergence is not entirely new, but apparent in traditional media like newspapers sharing content with radio/TV news.
- Digital technology merges text, audio, and video, blurring the boundaries between media.
- Media convergence describes the combination of telecommunications, computing, and broadcasting into a single digital stream, allowing media access through the internet via phones.
Rhetoric and the Language of Persuasion
- Rhetoric is the art of persuasion using language, both verbal and nonverbal, for effecting changes in thoughts, feelings, and actions.
- Classic rhetoric focuses on constructing a rhetorical ingroup through narratives.
- Aspirational identities aim to project the audience into a desirable future.
- Implicit displays of rhetorical alignment occur through indirect means like clothing, body posture, and language.
- Digital rhetoric is characterized by speed, reach, anonymity, and interactivity.
- A wide reach does not automatically equate to a large rhetorical audience.
- Rhetorical audiences are those who can be influenced or transformed by a rhetorical message.
- Digital rhetoric is about persuasion, but also self-expression, identity exploration, and community building.
- It's important to be critical and analytical about persuasive messages, considering the motives behind them.
Communication and Identity Construction
- Identity refers to who you are and how you perceive yourself.
- William James defined 3 dimensions of self: material (tangible objects), social (how others perceive you), and spiritual (inner thoughts and feelings).
- Communication directly defines identity by internalizing judgments about oneself, others, and social groups based on how one expresses themselves.
- Identity is dynamic and multiple, not static and singular.
- The communication theory of identity proposes four frames: personal (internal), enacted (external), relational (with others), and communal (shared by a group).
- Identity performance is based on the idea that identity is not static but constructed through communication acts and impressions we make.
- The digital age allows for the sharing and creation of counter-cultures.
- Communication practice today is multifaceted and complex, requiring critical understanding to address societal challenges.
- Identity is an intersubjective construction formed through relationships, based on similarity and difference, genuineness and artifice, authority and delegitimacy.
- Recognizing the dynamic nature of identity allows for respecting individual identities while negotiating our own.
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Description
Explore the fascinating transition from oral traditions to written communication and understand its implications on culture. This quiz delves into the roles of traditional, mass, and new media in shaping cultural identities. Gain insights into how different societies navigate the old and new forms of expression and knowledge.
