Operations Strategy and Supply Chain Management
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Questions and Answers

What is the main idea behind the operations resource perspective?

  • Market position is the sole determinant of success.
  • Human resources are the only type of resources that matter.
  • Resources have little impact compared to financial investment.
  • Resource application significantly affects strategic success. (correct)
  • Which of the following is NOT a step in the formulation of operations strategy?

  • Implementation
  • Evaluation (correct)
  • Control
  • Formulation
  • Why is developing organisational resources essential for operational success?

  • It allows for servicing target markets effectively. (correct)
  • It focuses solely on customer satisfaction.
  • It enhances the ability to enter new markets instantly.
  • It minimizes the need for market research.
  • What should be evaluated to control the rollout of an operations strategy?

    <p>The results of the implemented strategy.</p> Signup and view all the answers

    How do intangible assets contribute to a business's success?

    <p>They facilitate the transformation of inputs and value addition.</p> Signup and view all the answers

    What is a key characteristic of a good strategy according to the provided content?

    <p>It must be comprehensive and coherent.</p> Signup and view all the answers

    Which phase comes after monitoring in the strategy formulation process?

    <p>Control</p> Signup and view all the answers

    What is the commitment regarding response time for queries?

    <p>Responses will be provided within 48 hours.</p> Signup and view all the answers

    What impact does effective operations management have on a business?

    <p>It can create a competitive advantage and enhance profitability.</p> Signup and view all the answers

    Who should you contact for any administrative query?

    <p>Student Support via email.</p> Signup and view all the answers

    What service is promised by the tutor line?

    <p>Explanation of content within two business days.</p> Signup and view all the answers

    What is the suggested method for academic queries?

    <p>Use the tutor forums in the online course environment.</p> Signup and view all the answers

    When is it advised to contact support if struggling with course content?

    <p>Whenever there is any difficulty with the module.</p> Signup and view all the answers

    What types of queries should not be forwarded to programme managers?

    <p>Administrative queries.</p> Signup and view all the answers

    What should students do if they require academic assistance?

    <p>Contact the tutor for clarification.</p> Signup and view all the answers

    What is the purpose of the tutor forums in myCourses?

    <p>To ask questions related to academic studies.</p> Signup and view all the answers

    What does supply chain management primarily focus on?

    <p>The management of various aspects of the supply operation in a cross-functional way</p> Signup and view all the answers

    Which of the following activities is NOT included in supply chain management?

    <p>Social media marketing</p> Signup and view all the answers

    How is the internal supply chain defined?

    <p>The flow of material throughout the organization</p> Signup and view all the answers

    What is one of the roles of supply chain managers?

    <p>Selecting suppliers and managing location decisions</p> Signup and view all the answers

    What is the importance of accurate inventory and demand information in supply chain management?

    <p>It is essential for effective coordination and integration of the supply chain</p> Signup and view all the answers

    What does the term 'downstream' refer to in the context of supply chain management?

    <p>The delivery of finished goods to the end customer</p> Signup and view all the answers

    What is one factor that complicates supply chain management in a global economy?

    <p>Variation in sales volumes and emerging markets</p> Signup and view all the answers

    What does developing processes across the entire supply chain ensure?

    <p>Delivering a standardized product or service</p> Signup and view all the answers

    What is the primary responsibility of a business in supply chain management?

    <p>To build strong relationships with customers</p> Signup and view all the answers

    What is the bullwhip effect in supply chain management?

    <p>A phenomenon where small disturbances create larger issues upstream</p> Signup and view all the answers

    How should supply chain policies differ based on the product life cycle stage?

    <p>Supply chain policies should adapt to maintain either low inventory or high service levels</p> Signup and view all the answers

    What is a crucial skill that supply chain managers must possess?

    <p>Understanding the macro environment and preparing for disruptions</p> Signup and view all the answers

    What technology is typically used to track customer specifications in supply chain management?

    <p>Various software systems</p> Signup and view all the answers

    What type of supply chain policy emphasizes maintaining high service levels?

    <p>Responsive supply chain policy</p> Signup and view all the answers

    Which of the following trends poses a threat to supply chain stability?

    <p>Scarcity of material</p> Signup and view all the answers

    Which statement best describes efficient supply chain policies?

    <p>They aim to maintain fast throughput and low inventory.</p> Signup and view all the answers

    What is a key benefit of e-business in supply chain management?

    <p>Real-time information sharing</p> Signup and view all the answers

    What is a significant risk faced by supply chains?

    <p>Shipping disasters</p> Signup and view all the answers

    What does the co-opetition approach identify as players surrounding a business?

    <p>Suppliers, customers, competition, and complementors</p> Signup and view all the answers

    Which trend in supply network configuration aims to minimize complexity?

    <p>Minimizing suppliers</p> Signup and view all the answers

    What is one advantage of outsourcing in supply chain management?

    <p>Increased capacity without capital investment</p> Signup and view all the answers

    What aspect of supply chain network design provides a holistic view of the entire operation?

    <p>Considering the broader supply network</p> Signup and view all the answers

    Which is NOT a goal of embracing technology in supply chain management?

    <p>Increasing documentation requirements</p> Signup and view all the answers

    What does the design of the supply chain network primarily focus on?

    <p>Locating each part and determining capacity</p> Signup and view all the answers

    Study Notes

    Operations Resource Perspective

    • Firms should focus on strategically developing their resources to achieve success.
    • Resource capabilities are crucial for strategic success, comparable to market positioning.
    • The focus should be on understanding and exploiting the potential of intangible assets, like transforming inputs and unlocking capital.
    • Firms that accumulate better or more appropriate resources gain a sustainable competitive advantage.

    Strategy Formulation

    • Operations strategy is formulated in four steps:
      • Formulation
      • Implementation
      • Monitoring
      • Control
    • A comprehensive, coherent, and corresponding strategy that identifies critical issues is crucial for success.
    • Implementation operationalizes the strategy to achieve vision and objectives.
    • Ongoing performance monitoring ensures necessary adjustments.
    • Control evaluates the strategy's rollout results.

    Supply Chain Management Definition

    • Supply chain management (SCM) involves managing the chain of suppliers and customers.
    • It emphasizes managing various supply operations across functional units.
    • SCM focuses on the flow of raw materials, information, and customers, and distribution of finished goods.
    • The supply chain is divided into internal and external components, with external being upstream (towards the organization) and downstream (from the organization to the end customer).
    • The internal supply chain comprises the material flow within the organization.
    • SCM involves coordinating, managing, and improving collaboration among supply chain partners.
    • Standard product or service delivery requires developing processes across the entire supply chain.

    Activities of Supply Chain Management

    • Supply chain activities include:
      • Purchasing
      • Physical distribution management
      • Logistics
      • Materials management
      • Customer relationship management (CRM)
    • SCM managers make crucial decisions, including:
      • Location decisions
      • Forecasting
      • Supplier selection
      • Distribution network choices

    Supply Chain Management Benefits

    • Benefits of transactional and partnership supply chain relationships are detailed in Table 12.1 on page 415 of the prescribed textbook.
    • The aim is to build strong relationships with customers.
    • Customer relationship management (CRM) helps understand customer needs and develop solutions while maximizing profitability.

    Supply Chain Management Challenges

    • Supply chain management faces numerous challenges, including:
      • Trends
      • Fashions
      • Varying demand
      • Material scarcity
    • Supply chain managers must understand the macro environment and prepare for contingencies.
    • The competitive environment, including direct competitors and substitute products, poses significant disruptions and threats.
    • Supply chain managers often face products in various stages of the product lifecycle.

    The Bullwhip Effect

    • The bullwhip effect describes how a small disturbance at the downstream end of a supply chain creates increasingly larger disruptions and volatility upstream.
    • SCM managers must be aware of potential disturbances and mitigate their impact.
    • E-business in SCM enhances:
      • Real-time information sharing
      • Channel alignment
      • Operational efficiency
    • The focus is on accuracy, delivery speed, and efficiency.

    Supply Chain Network Design

    • Understanding the entire supply network provides a holistic view of customer satisfaction.
    • It helps identify network links and address long-term issues.
    • Figure 5.2 on page 146 of the prescribed textbook depicts a network for a plastic hardware company and a shopping mall.
    • Network design involves decisions on:
      • Configuration
      • Location of parts
      • Capacity requirements
    • Network configuration involves the overall pattern, encompassing decisions on shape, arrangement, and ownership.
    • Recent trends include:
      • Minimizing suppliers to reduce complexity.
      • Disintermediation, where organizations bypass supply chain partners to reach end customers directly.
    • The co-opetition approach recognizes four types of players:
      • Suppliers
      • Customers
      • Competition
      • Complementors

    Outsourcing

    • Outsourcing can increase capacity without capital investment.

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    Description

    This quiz covers the essential concepts of operations strategy formulation, resource capability development, and the principles of supply chain management. It emphasizes the importance of intangible assets and a coherent strategic approach for achieving competitive advantage. Test your understanding of these key elements crucial for organizational success.

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