Operations Management and Industry 4.0 Quiz

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Questions and Answers

What is a key difference between digitization and digitalization in the context of Industry 4.0?

  • Digitization involves using data to improve decision making, while digitalization is simply converting paper-based information to digital.
  • Digitalization involves the development of new technologies, while digitization focuses on the application of existing technologies.
  • Digitization transforms physical processes into digital ones, while digitalization leverages data to improve efficiency and effectiveness. (correct)
  • Digitalization refers to the use of technology to improve productivity, while digitization focuses on data collection.

Which of the following is NOT considered a core issue in operations management?

  • Efficiency of operations
  • Cost control
  • Quality of goods and services
  • Customer satisfaction (correct)

Which of the following is an example of a durable good?

  • A loaf of bread
  • A washing machine (correct)
  • A magazine
  • A pair of jeans

What is the primary focus of Supply Chain Management?

<p>Optimizing the flow of resources from suppliers to customers (D)</p> Signup and view all the answers

Which of the following is NOT a function commonly performed by operations managers?

<p>Marketing and sales (D)</p> Signup and view all the answers

What is the main idea behind Service 4.0?

<p>Applying digitization to services for increased productivity and innovation (D)</p> Signup and view all the answers

Which of these is an example of a nondurable good?

<p>A bottle of shampoo (C)</p> Signup and view all the answers

Which of the following is a key characteristic of Industry 4.0?

<p>Integration of big data and advanced analytics (C)</p> Signup and view all the answers

What are the 4 Vs of Big Data?

<p>Volume, Velocity, Variety, Veracity (C)</p> Signup and view all the answers

Which financial measure focuses on the profitability of a company's assets?

<p>Asset Utilization (D)</p> Signup and view all the answers

In service quality measurement, what does 'reliability' refer to?

<p>The ability to perform the promised service consistently and accurately. (B)</p> Signup and view all the answers

What type of flexibility refers to the ability to manufacture different types of products in the same facility?

<p>Process Flexibility (C)</p> Signup and view all the answers

Which of the following is NOT a traditional performance area for businesses?

<p>Sustainability (B)</p> Signup and view all the answers

How is variability in time performance measured?

<p>The variation around the average time. (D)</p> Signup and view all the answers

What is a major challenge in optimizing supply chains?

<p>Determining the best sources for raw materials and finished goods. (D)</p> Signup and view all the answers

Which of these is NOT a key dimension of service quality?

<p>Profitability (A)</p> Signup and view all the answers

What is the primary benefit of using a customer-satisfaction measurement system?

<p>Identifying and addressing performance gaps in customer service. (D)</p> Signup and view all the answers

What is an example of how big data can be used in manufacturing?

<p>Predictive maintenance to minimize downtime and avoid costly repairs. (B)</p> Signup and view all the answers

Which of the following is an example of 'Goods Quality'?

<p>The durability and longevity of a laptop battery. (C)</p> Signup and view all the answers

How does "How you are measured is how you perform" relate to performance improvement?

<p>It suggests that individuals and organizations will strive to excel in areas where they are measured. (D)</p> Signup and view all the answers

What is meant by 'queue time' in time performance measures?

<p>The time spent waiting for a service or product. (D)</p> Signup and view all the answers

Which of these is NOT an example of 'Goods and Service Design Flexibility'?

<p>A manufacturing plant able to produce different models of cars on the same assembly line. (D)</p> Signup and view all the answers

Which performance area is most directly related to environmental and social responsibility?

<p>Sustainability (A)</p> Signup and view all the answers

What is the primary purpose of measurement in a business context?

<p>To identify and address performance gaps. (B)</p> Signup and view all the answers

What does empowerment primarily allow employees to do?

<p>Make decisions based on their instincts (C)</p> Signup and view all the answers

Which of the following is NOT a factor in motivating and retaining service providers?

<p>Job security (A)</p> Signup and view all the answers

What are explicit service guarantees characterized by?

<p>Promises documented in writing (A)</p> Signup and view all the answers

What is the first step in the service recovery process after a service upset occurs?

<p>Immediately address the customer's complaint (A)</p> Signup and view all the answers

Which type of service guarantee is typically implied rather than documented?

<p>Implicit service guarantee (C)</p> Signup and view all the answers

What does 'Moments of Truth' refer to in service management?

<p>Episodes where customers interact with any aspect of service delivery. (B)</p> Signup and view all the answers

How can an organization increase the perceived value of its offerings?

<p>By increasing perceived benefits while holding the price constant. (C)</p> Signup and view all the answers

What distinguishes a Customer Benefit Package (CBP)?

<p>It consists of both tangible and intangible features recognized by the customer. (A)</p> Signup and view all the answers

What is the primary focus of a supply chain?

<p>The physical movement of goods and materials through various processes. (C)</p> Signup and view all the answers

Which of the following is NOT a component of a value chain?

<p>Environmental sustainability measures. (B)</p> Signup and view all the answers

Which process focuses on producing an organization’s primary goods or services?

<p>Value-creation processes. (A)</p> Signup and view all the answers

What is the role of peripheral goods or services in a CBP?

<p>They enhance the primary offering but are not critical. (C)</p> Signup and view all the answers

What best describes sustainability in a business context?

<p>Developing long-term strategies that manage risks and preserve resources. (D)</p> Signup and view all the answers

Which of the following reflects a key aspect of business analytics?

<p>Transforming data into actionable insights for decision-making. (D)</p> Signup and view all the answers

What is a key difference between preproduction and postproduction services?

<p>Preproduction services attract customers, while postproduction services maintain satisfaction. (C)</p> Signup and view all the answers

Which of the following best defines peripheral services?

<p>Services that add extra comfort but are not needed. (A)</p> Signup and view all the answers

What is the primary purpose of a value chain?

<p>To describe and optimize the flow of materials and services. (B)</p> Signup and view all the answers

What does economic sustainability involve?

<p>Balancing current business success with long-term health. (D)</p> Signup and view all the answers

What is the role of support processes in an organization?

<p>They facilitate value-creation and ensure operations run smoothly. (A)</p> Signup and view all the answers

What does operational efficiency focus on in an organization?

<p>Minimizing waste and maximizing resource utilization (B)</p> Signup and view all the answers

Which component is NOT part of the Value of a Loyal Customer (VLC) calculation?

<p>Quality score (B)</p> Signup and view all the answers

What aspect does the Financial Perspective of a Balanced Scorecard measure?

<p>Value for shareholders (C)</p> Signup and view all the answers

Which type of sustainability focuses on managing natural resources and reducing ecological footprints?

<p>Environmental sustainability (A)</p> Signup and view all the answers

What is the primary focus of analytics in operations management?

<p>Effectively analyzing data to make informed decisions (D)</p> Signup and view all the answers

What describes the concept of 'strategy' in an organization?

<p>A cohesive plan that integrates main goals and actions (B)</p> Signup and view all the answers

Which of the following best describes order qualifiers?

<p>Basic customer expectations necessary to remain in business (D)</p> Signup and view all the answers

Which of the following options is NOT included in the four performance perspectives of a Balanced Scorecard?

<p>Competitive Perspective (A)</p> Signup and view all the answers

What is the primary use of descriptive statistics?

<p>To describe and summarize data (D)</p> Signup and view all the answers

What is the equation used to calculate the Value of a Loyal Customer (VLC)?

<p>VLC = P x CM x RF x BLC (A)</p> Signup and view all the answers

What is one of the key components that contribute to competitive advantage?

<p>Understanding customer wants and needs (D)</p> Signup and view all the answers

What does productivity measure in an organization?

<p>The ratio of output to input (A)</p> Signup and view all the answers

Which option correctly describes a benefit of using a Balanced Scorecard?

<p>Integrates various perspectives to communicate an organization's vision (A)</p> Signup and view all the answers

Which of these describes 'innovation' in operations management?

<p>Creation of new goods and services to delight customers (A)</p> Signup and view all the answers

What does hard technology primarily refer to in operations management?

<p>Equipment and devices performing tasks in goods and services creation (D)</p> Signup and view all the answers

Which technology category is associated with computer-aided design?

<p>Hard technology (B)</p> Signup and view all the answers

What is a significant benefit of computer-integrated manufacturing systems (CIMS)?

<p>Improved quality by a factor of 3 to 4 (D)</p> Signup and view all the answers

What are Flexible Manufacturing Systems (FMS) primarily designed to do?

<p>Control overall operations between machines and robots (C)</p> Signup and view all the answers

Which is an example of the Internet of Things (IoT) in manufacturing?

<p>Radio-frequency identification (RFID) chips (A)</p> Signup and view all the answers

What role does Business analytics play in operations management?

<p>Integrating and analyzing data within value chains (D)</p> Signup and view all the answers

What is a key feature of a smart factory?

<p>Use of connected devices to collect and share data (D)</p> Signup and view all the answers

Which factor is NOT typically associated with improving operations management?

<p>Ignoring quality control measures (A)</p> Signup and view all the answers

How does customer relationship management (CRM) contribute to a business?

<p>By learning about customers’ wants, needs, and behaviors (B)</p> Signup and view all the answers

What is a primary focus of operations design choices?

<p>Inventory and service capacity management (C)</p> Signup and view all the answers

What is an outcome of successful integration of CAD, CAM, and FMS into CIMS?

<p>Decreased lead times by 30 to 60 percent (A)</p> Signup and view all the answers

Which of the following technologies is an example of soft technology?

<p>Database management systems (C)</p> Signup and view all the answers

What distinguishes autonomous robots in operations management?

<p>They have built-in sensors to perform tasks independently. (D)</p> Signup and view all the answers

What is a characteristic of three-dimensional printing (additive manufacturing)?

<p>Builds objects layer by layer based on digital design. (C)</p> Signup and view all the answers

Which attribute is considered a credence attribute in evaluating a service?

<p>Expertise (D)</p> Signup and view all the answers

What is a primary reason organizations aim to be the low-cost leader?

<p>To minimize operational costs (C)</p> Signup and view all the answers

Which competitive priority focuses on the ability to adapt to market changes?

<p>Flexibility (B)</p> Signup and view all the answers

To improve time reliability in operations, organizations should focus on:

<p>Streamlining processes (C)</p> Signup and view all the answers

What best describes mass-customization?

<p>Creating goods as per individual customer specifications (D)</p> Signup and view all the answers

Which of the following is NOT a dimension of sustainability?

<p>Technological sustainability (D)</p> Signup and view all the answers

Which strategy defines the focus of strategic business units?

<p>Business strategy (B)</p> Signup and view all the answers

What is the role of core competencies within an organization?

<p>Establishing unique strengths (C)</p> Signup and view all the answers

Which approach helps in achieving economies of scale?

<p>Improving supply chain efficiency (C)</p> Signup and view all the answers

Which factor primarily drives economic sustainability?

<p>Shareholder interests (C)</p> Signup and view all the answers

How does innovation contribute to competitive advantage?

<p>By enabling new methods and ideas (B)</p> Signup and view all the answers

What must multinational enterprises consider when developing their supply chain strategy?

<p>Balancing growth in different economies (A)</p> Signup and view all the answers

Which competitive priority is associated with providing products quickly?

<p>Time (D)</p> Signup and view all the answers

What is one way organizations can achieve low prices?

<p>Through high-capacity utilization (B)</p> Signup and view all the answers

What is the purpose of nominal specifications in product design?

<p>To define the target dimension (D)</p> Signup and view all the answers

What does a narrower tolerance typically do to manufacturing costs?

<p>Increases manufacturing costs (B)</p> Signup and view all the answers

Which of the following practices is part of Design for Environment (DfE)?

<p>Designing for recycling (A)</p> Signup and view all the answers

What is a primary goal of Design for Manufacturability (DFM)?

<p>To ensure high-quality production efficiency (C)</p> Signup and view all the answers

What aspect of service delivery systems does the servicescape affect?

<p>Customer experience and perception (B)</p> Signup and view all the answers

Which of the following is NOT a component of service delivery system design?

<p>Supplier negotiation processes (B)</p> Signup and view all the answers

In the Taguchi loss function, what does 'k' represent?

<p>A constant translating deviation into dollars (C)</p> Signup and view all the answers

What is a characteristic of high-contact service systems?

<p>More frequent customer interactions (C)</p> Signup and view all the answers

Which factor contributes to increasing pressure on designers regarding product design?

<p>Environmental concerns from various stakeholders (D)</p> Signup and view all the answers

What role does product simplification play in Design for Manufacturability (DFM)?

<p>It reduces complexity and costs (D)</p> Signup and view all the answers

Which of the following dimensions is NOT considered a principal dimension of servicescape?

<p>Employee roles and responsibilities (D)</p> Signup and view all the answers

In Taguchi's loss function, what does the loss represent when the actual value deviates from the target?

<p>Monetary loss as a product deviates from specification (C)</p> Signup and view all the answers

Which strategy can improve customer satisfaction in a service encounter?

<p>Reducing service recovery time (B)</p> Signup and view all the answers

What is one of the main purposes of Customer Relationship Management (CRM)?

<p>To enhance customer relationship building (B)</p> Signup and view all the answers

Which of the following is a benefit of implementing CRM systems?

<p>Increases job opportunities and marketplace competitiveness (B)</p> Signup and view all the answers

Which challenge does the implementation of CRM face regarding employees?

<p>Higher required skill levels for technology and service management (C)</p> Signup and view all the answers

The concept of scalability is related to which aspect of business performance?

<p>The cost of serving additional customers (D)</p> Signup and view all the answers

What does break-even analysis help firms determine?

<p>When profits will equal losses at varying volumes (C)</p> Signup and view all the answers

Which step involves testing a prototype for a product?

<p>Detailed Goods, Services, and Process Design (C)</p> Signup and view all the answers

What is the purpose of Quality Function Deployment (QFD) in product design?

<p>To translate customer requirements into technical specifications (D)</p> Signup and view all the answers

Which of the following describes 'the voice of the customer'?

<p>Customers’ requirements expressed in their own words (B)</p> Signup and view all the answers

What is one challenge associated with global outsourcing in the context of CRM?

<p>Impact on domestic job opportunities (D)</p> Signup and view all the answers

How does design strategy contribute to business success?

<p>By using product design to meet customer demand (A)</p> Signup and view all the answers

What is a key quality of high scalability?

<p>Ability to serve additional customers at low incremental costs (D)</p> Signup and view all the answers

What do strategic directions and competitive priorities need to align with?

<p>Company's mission and vision (D)</p> Signup and view all the answers

What is the role of cross-selling in CRM?

<p>It enhances relationships by offering complementary products. (B)</p> Signup and view all the answers

Which of these is not a function of CRM systems?

<p>Managing inventory logistics (A)</p> Signup and view all the answers

Flashcards

Efficiency in Operations Management

The ability to maximize outputs while minimizing inputs and costs in processes.

Quality Management

The process of ensuring that products and services meet established standards and customer expectations.

Supply Chain Management

The management of the flow of materials and information from suppliers to customers.

Forecasting in Operations

Predicting future demand for products, services, and raw materials to meet market needs.

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Digitization

The process of converting physical documents into digital formats accessible by computers.

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Digitalization

Using digital data to improve decision-making and organizational processes.

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Durable Goods

Products that last a long time, typically over 3 years, such as vehicles and furniture.

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Service Encounter Design

Optimizing customer interactions and managing service recovery during disruptions.

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Service Encounter

An interaction between the customer and the service provider.

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Moments of Truth

Episodes where a customer interacts with any aspect of the service delivery system.

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Value Ratio

Value = perceived benefits / price (cost) to the customer.

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Customer Benefit Package (CBP)

A set of tangible and intangible features recognized by the customer.

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Primary Goods or Service

The core offering that meets basic customer needs.

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Peripheral Goods or Services

Additional features that enhance the primary offering but are not essential.

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Value Chain

A network describing the flow of materials, services, and information.

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Supply Chain

The physical movement of goods and materials from suppliers to customers.

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Value-Creation Processes

Processes focused on producing an organization's primary goods or services.

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Sustainability

An organization's ability to meet current needs while preserving resources for the future.

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Environmental Sustainability

Commitment to maintaining the quality of the environment long-term.

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Social Sustainability

Maintaining healthy communities and improving quality of life.

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Economic Sustainability

Addressing current business needs and ensuring economic vitality.

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Business Analytics

Process of transforming data into actions through analysis for decision-making.

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Variants in CBP

Location or firm-specific attributes that differ from the standard CBP.

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Big Data

Massive amounts of business data from diverse sources, often in real time.

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4 Vs of Big Data

Volume, Velocity, Variety, Veracity define characteristics of Big Data.

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Volume

The quantity of data generated or stored.

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Velocity

The speed at which data is generated and processed.

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Variety

Different formats and types of data.

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Veracity

The accuracy and reliability of data.

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Measurement

Act of quantifying performance of units, services, and processes.

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Key Financial Measures

Important financial metrics for evaluation in businesses.

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Quality

Degree to which output meets customer requirements.

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Service Quality Dimensions

Five key aspects: Tangibles, Reliability, Responsiveness, Assurance, Empathy.

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Flexibility in Operations

Ability to adapt processes to changing demands and customization.

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Processing Time

Time taken to complete a task.

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Queue Time

Time spent waiting for service.

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Agility in Operations

Ability to respond quickly in real time.

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Service Upsets

Errors in service creation and delivery.

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Resilience

Ability to anticipate, prepare for, and recover from disruptions.

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Innovation

Creating new and unique goods and services for competitive advantage.

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Learning

Creation, acquisition, and transfer of knowledge and behavior modification.

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Productivity

The ratio of output to input in a process.

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Operational Efficiency

Providing goods/services with minimal waste and maximum resource use.

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Triple Bottom Line (TBL)

Measurement of sustainability focusing on environmental, social, and economic factors.

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Analytics

Analyzing data to make informed management decisions.

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Descriptive Statistics

Methods for summarizing and describing data effectively.

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Value of a Loyal Customer (VLC)

Total revenue/profit generated by each customer over their lifecycle.

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Balanced Scorecard

Framework to translate strategies into measurable performance metrics.

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Competitive Advantage

A firm's ability to outperform competitors in the market.

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Order Qualifiers vs. Order Winners

Qualifiers are minimum expectations, winners are features that differentiate.

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Search Attributes

Characteristics customers evaluate before purchase (e.g., price, color).

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Empowerment

Giving employees authority to make decisions and control their work.

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Service Guarantees

Promises to compensate customers if a service upset occurs, can be explicit or implicit.

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Service Recovery

The process of correcting a service upset to regain customer trust.

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Motivating Factors

Key elements that retain service providers: recognition, advancement, achievement, nature of work, compensation.

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Internet of Things (IoT)

Physical products with embedded sensors connected to the Internet.

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Hard Technology

Equipment and devices that perform tasks in goods and services creation.

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Soft Technology

Applications of the Internet and software for data and analysis.

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Computer-Integrated Manufacturing Systems (CIMS)

Union of hardware, software, and databases to automate production.

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Computer Numerical Control (CNC)

NC machines operated by computers to control tool movements.

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Computer-Aided Design (CAD)

Software for designing and testing products virtually.

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Flexible Manufacturing Systems (FMS)

Computer-controlled machines linked by automated handling devices.

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Three-Dimensional Printing

Additive manufacturing to create objects layer by layer.

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Smart Factory

Digitized manufacturing facility that uses connected devices.

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E-service

Using the Internet to provide services and deliver value.

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Customer Relationship Management (CRM)

Strategy to learn about customer needs and build loyalty.

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Technology in Operations Management

Utilization of tech to enhance manufacturing and services.

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Quality Control

Processes to ensure products meet established standards.

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Organizational Structure

Framework defining how activities are directed and coordinated.

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Workforce

The group of individuals engaged in work for an organization.

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CRM System Components

Elements like market segmentation, customer service, and complaint resolution are included in a CRM system.

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Competitive Advantage in CRM

CRM helps firms gain an edge by tracking sales, analyzing markets, and forecasting customer behavior.

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Market Segmentation

The process of dividing a market into distinct groups with similar needs.

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Customer Relationship Building

Developing strong, lasting connections with customers to enhance loyalty.

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Effective Complaint Resolution

Addressing and resolving customer complaints effectively to improve satisfaction.

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Cross-Selling

Offering additional products or services to existing customers to increase sales.

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Scalability

The ability to serve more customers without high incremental costs as volume increases.

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Decision Analysis

The study of how people make decisions, especially under uncertainty.

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Break-Even Analysis

Evaluating when a business will be able to cover costs and start making a profit.

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Customer-Focused Design

Designing products and services based on customer needs and preferences.

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Voice of the Customer

The expressed needs and expectations of customers in their own words.

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Quality Function Deployment (QFD)

A design process translating customer needs into specific product features.

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Prototype Testing

Creating a model to test product performance and customer reactions.

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Marketplace Evaluation

Assessing the success of products in terms of sales and customer feedback.

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Experience Attributes

Attributes customers evaluate after purchase, like taste and friendliness.

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Credence Attributes

Aspects of goods/services that can't be evaluated after purchase, like professional expertise.

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Goods-Services Continuum

The spectrum showing the difference in evaluation between goods and services.

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Key Competitive Priorities

Strategic focuses for success: cost, quality, time, flexibility, innovation.

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Low-Cost Leader

A firm that maintains low prices to gain competitive advantage.

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Quality and Competitive Advantage

High-quality products often lead to higher market shares and returns.

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Time as Competitive Advantage

The ability to respond quickly and maintain reliability increases market edge.

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Mass Customization

Creating products or services tailored to individual customer's needs at scale.

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Core Competencies

Unique strengths that distinguish an organization in the marketplace.

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Strategic Planning

The process of defining long-term goals and ways to achieve them.

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Operations Strategy

Decisions that shape how a business meets its competitive priorities.

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Sustainability in Business

Strategies that address environmental, social, and economic impacts.

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Multinational Enterprise

A company operating across multiple countries to maximize efficiency and profits.

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Design Specifications

Technical details outlining dimensions, tolerances, and materials for a product.

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Nominal Specification

The target dimension set for a product design.

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Tolerance

The permissible range of variation from the nominal specification.

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Taguchi Loss Function

A formula to measure economic loss from deviating from the target specification.

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Design for Manufacturability (DFM)

Design process focused on efficient and high-quality production.

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Product Simplification

The process of reducing complexity and costs in product designs.

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Design for Environment (DfE)

Incorporating environmental considerations into product design.

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Service Delivery System Design

Creating systems and processes for effective service delivery.

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Servicescape

The physical environment where service encounters occur.

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Customer-Contact Systems

Systems structured around the presence of customers during service.

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Service Process Design

Creating an efficient sequence of activities for service delivery.

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High-Contact Systems

Systems where customers spend significant time interacting with the service.

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Low-Contact Systems

Systems where customer interaction is minimal during service delivery.

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Study Notes

Chapter 1: Core Issues in Operations Management

  • Operations management focuses on efficiency, cost, and quality. This includes designing goods, services, and processes for creation, daily process management, and continuous improvement.
  • Operations managers perform various functions, including forecasting demand, managing the supply chain, optimizing facility layouts, selecting technology, controlling quality, coordinating purchasing, and managing resources and capacity.
  • Process design, job design, and service encounter design are also crucial to effective operations.
  • Scheduling is necessary to plan resource allocation. Sustainability and risk management are also important, including responding to the 4th Industrial Revolution (Industry 4.0).

Types of Goods and Services

  • Goods are physical products. These are further categorized as durable (e.g., vehicles) and nondurable (e.g., food).
  • Services are activities that don't produce physical products. They are customer-driven, aiming to provide value and satisfaction. Service encounters are interactions between customers and providers.

Value Creation and Chains

  • Value is the perceived benefit relative to price. Organizations increase value by increasing perceived benefits, decreasing price, or a combination.
  • A Customer Benefit Package (CBP) defines tangible and intangible features customers recognize, pay for, and experience. This incorporates primary goods/services, peripheral goods/services, and variants (location or firm-specific differences).
  • A value chain is a network of facilities and processes that encompasses material, information, and financial flows from suppliers to customers.
  • A supply chain focuses on the physical movement of goods within the value chain. Processes are sequences of activities designed for outputs such as goods, services, or information.

Sustainability and Analytics

  • Sustainability encompasses environmental, social, and economic aspects of an organization's impact. Business analytics transforms data into actions to support decision-making.
  • Big Data is the vast amount of business data available, often in real-time. It aids in making critical decisions regarding inventory, routing, and other operations.

Chapter 2: Measuring Performance

  • Measurement is essential for identifying performance gaps and communicating accomplishments. Financial measures in for-profit organizations include revenue, ROI, operating profit, and earnings per share.
  • Nonprofit organizations focus on minimizing costs and maximizing value to target markets.
  • Quality measures the degree to which a process meets customer expectations in both goods and services.
  • Time performance factors involve processing time, queue time, and the variability around average performance. Flexibility, agility, resilience, and innovation are also essential operational qualities.

Productivity and the Triple Bottom Line

  • Productivity is the ratio of output to input.
  • The Triple Bottom Line (TBL) encompasses environmental, social, and economic sustainability in performance measurement.
  • Value of a Loyal Customer (VLC) quantifies the revenue or profit generated by a customer throughout their relationship with the organization. Good performance measures are actionable, supporting decisions across all levels of the organization.

Chapter 3: Strategy and Competitive Priorities

  • Strategy defines an organization's direction, goals, and actions. A strong strategy is crucial for long-term success in manufacturing or service industries.
  • Competitive advantage is achieved by understanding customer needs, building operational capabilities, and prioritizing low cost, high quality, quick response, or flexibility.
  • Order qualifiers are basic requirements for a product, while order winners are the factors that differentiate one product from another.
  • Customers evaluate goods and services based on search, experience, and credence attributes.

Competitive Priorities: Cost, Quality, Time, Flexibility, and Innovation

  • Organizations can compete on cost, quality, time, flexibility, and innovation. Low-cost leadership involves minimizing costs through process efficiency and supply chain optimization.
  • Quality improvements enhance return on investment and market share. Time competitiveness includes quick responses, short waiting times, and consistent performance.
  • Flexibility enables customization to cater to different customer needs. Innovation involves developing new products and services.
  • Strategies are typically layered – corporate, business, and functional within an organization (i.e., operations).

Operations and Supply Chain Strategies for Service

  • Operations strategy for services is similar but has unique factors as highlighted in Chapter 1.
  • Sustainability is a significant organizational strategy in modern business, impacting various stakeholders and requiring changes in organizational culture.
  • Multinational firms must adapt their supply chains to meet growth and changes in various markets.

Chapter 4: Technology and Operations Management

  • The Internet of Things (IoT) connects physical products with sensors to the internet, impacting manufacturing and service models.
  • Hard technology encompasses equipment and devices, while soft technology involves information systems.
  • Computer-integrated manufacturing systems (CIMS) combine hardware, software, and communications to automate production.
  • Flexible manufacturing systems (FMSs) use computers to control multiple machines and robots for customized production.

Service Technologies and CRM

  • Technology is crucial in various service sectors, including e-services facilitated by the internet.
  • Customer Relationship Management (CRM) systems analyze customer data to build relationships and enhance profitability.
  • Modern technologies bring significant benefits, like increased productivity, quality, and customer satisfaction, along with challenges such as skill gaps, information overload, and potential job displacement.
  • Sociotechnical systems integrate technology, people, and processes. Scalability measures the ease of accommodating additional users. -Decision analysis and break-even analysis are analytical methods that help in technology decisions.

Chapter 5: Goods and Service Design

  • Designing and improving goods and services involves specific steps: strategic mission, analysis, CBP design, detailed design, deployment and evaluation.
  • Quality Function Deployment (QFD) translates customer requirements into technical specifications. Design typically includes nominal specifications and tolerances.
  • Taguchi approaches assess quality as variation from the target. Design for manufacturability (DFM) aims for efficiency. Design for the environment (DfE) addresses environmental concerns in design.
  • Service design focuses on the service-delivery system, servicescape, service process and job design, technology and information support, customer contact, and service encounters (e.g., recovery and guarantees).

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