Podcast
Questions and Answers
What is a key difference between digitization and digitalization in the context of Industry 4.0?
What is a key difference between digitization and digitalization in the context of Industry 4.0?
- Digitization involves using data to improve decision making, while digitalization is simply converting paper-based information to digital.
- Digitalization involves the development of new technologies, while digitization focuses on the application of existing technologies.
- Digitization transforms physical processes into digital ones, while digitalization leverages data to improve efficiency and effectiveness. (correct)
- Digitalization refers to the use of technology to improve productivity, while digitization focuses on data collection.
Which of the following is NOT considered a core issue in operations management?
Which of the following is NOT considered a core issue in operations management?
- Efficiency of operations
- Cost control
- Quality of goods and services
- Customer satisfaction (correct)
Which of the following is an example of a durable good?
Which of the following is an example of a durable good?
- A loaf of bread
- A washing machine (correct)
- A magazine
- A pair of jeans
What is the primary focus of Supply Chain Management?
What is the primary focus of Supply Chain Management?
Which of the following is NOT a function commonly performed by operations managers?
Which of the following is NOT a function commonly performed by operations managers?
What is the main idea behind Service 4.0?
What is the main idea behind Service 4.0?
Which of these is an example of a nondurable good?
Which of these is an example of a nondurable good?
Which of the following is a key characteristic of Industry 4.0?
Which of the following is a key characteristic of Industry 4.0?
What are the 4 Vs of Big Data?
What are the 4 Vs of Big Data?
Which financial measure focuses on the profitability of a company's assets?
Which financial measure focuses on the profitability of a company's assets?
In service quality measurement, what does 'reliability' refer to?
In service quality measurement, what does 'reliability' refer to?
What type of flexibility refers to the ability to manufacture different types of products in the same facility?
What type of flexibility refers to the ability to manufacture different types of products in the same facility?
Which of the following is NOT a traditional performance area for businesses?
Which of the following is NOT a traditional performance area for businesses?
How is variability in time performance measured?
How is variability in time performance measured?
What is a major challenge in optimizing supply chains?
What is a major challenge in optimizing supply chains?
Which of these is NOT a key dimension of service quality?
Which of these is NOT a key dimension of service quality?
What is the primary benefit of using a customer-satisfaction measurement system?
What is the primary benefit of using a customer-satisfaction measurement system?
What is an example of how big data can be used in manufacturing?
What is an example of how big data can be used in manufacturing?
Which of the following is an example of 'Goods Quality'?
Which of the following is an example of 'Goods Quality'?
How does "How you are measured is how you perform" relate to performance improvement?
How does "How you are measured is how you perform" relate to performance improvement?
What is meant by 'queue time' in time performance measures?
What is meant by 'queue time' in time performance measures?
Which of these is NOT an example of 'Goods and Service Design Flexibility'?
Which of these is NOT an example of 'Goods and Service Design Flexibility'?
Which performance area is most directly related to environmental and social responsibility?
Which performance area is most directly related to environmental and social responsibility?
What is the primary purpose of measurement in a business context?
What is the primary purpose of measurement in a business context?
What does empowerment primarily allow employees to do?
What does empowerment primarily allow employees to do?
Which of the following is NOT a factor in motivating and retaining service providers?
Which of the following is NOT a factor in motivating and retaining service providers?
What are explicit service guarantees characterized by?
What are explicit service guarantees characterized by?
What is the first step in the service recovery process after a service upset occurs?
What is the first step in the service recovery process after a service upset occurs?
Which type of service guarantee is typically implied rather than documented?
Which type of service guarantee is typically implied rather than documented?
What does 'Moments of Truth' refer to in service management?
What does 'Moments of Truth' refer to in service management?
How can an organization increase the perceived value of its offerings?
How can an organization increase the perceived value of its offerings?
What distinguishes a Customer Benefit Package (CBP)?
What distinguishes a Customer Benefit Package (CBP)?
What is the primary focus of a supply chain?
What is the primary focus of a supply chain?
Which of the following is NOT a component of a value chain?
Which of the following is NOT a component of a value chain?
Which process focuses on producing an organization’s primary goods or services?
Which process focuses on producing an organization’s primary goods or services?
What is the role of peripheral goods or services in a CBP?
What is the role of peripheral goods or services in a CBP?
What best describes sustainability in a business context?
What best describes sustainability in a business context?
Which of the following reflects a key aspect of business analytics?
Which of the following reflects a key aspect of business analytics?
What is a key difference between preproduction and postproduction services?
What is a key difference between preproduction and postproduction services?
Which of the following best defines peripheral services?
Which of the following best defines peripheral services?
What is the primary purpose of a value chain?
What is the primary purpose of a value chain?
What does economic sustainability involve?
What does economic sustainability involve?
What is the role of support processes in an organization?
What is the role of support processes in an organization?
What does operational efficiency focus on in an organization?
What does operational efficiency focus on in an organization?
Which component is NOT part of the Value of a Loyal Customer (VLC) calculation?
Which component is NOT part of the Value of a Loyal Customer (VLC) calculation?
What aspect does the Financial Perspective of a Balanced Scorecard measure?
What aspect does the Financial Perspective of a Balanced Scorecard measure?
Which type of sustainability focuses on managing natural resources and reducing ecological footprints?
Which type of sustainability focuses on managing natural resources and reducing ecological footprints?
What is the primary focus of analytics in operations management?
What is the primary focus of analytics in operations management?
What describes the concept of 'strategy' in an organization?
What describes the concept of 'strategy' in an organization?
Which of the following best describes order qualifiers?
Which of the following best describes order qualifiers?
Which of the following options is NOT included in the four performance perspectives of a Balanced Scorecard?
Which of the following options is NOT included in the four performance perspectives of a Balanced Scorecard?
What is the primary use of descriptive statistics?
What is the primary use of descriptive statistics?
What is the equation used to calculate the Value of a Loyal Customer (VLC)?
What is the equation used to calculate the Value of a Loyal Customer (VLC)?
What is one of the key components that contribute to competitive advantage?
What is one of the key components that contribute to competitive advantage?
What does productivity measure in an organization?
What does productivity measure in an organization?
Which option correctly describes a benefit of using a Balanced Scorecard?
Which option correctly describes a benefit of using a Balanced Scorecard?
Which of these describes 'innovation' in operations management?
Which of these describes 'innovation' in operations management?
What does hard technology primarily refer to in operations management?
What does hard technology primarily refer to in operations management?
Which technology category is associated with computer-aided design?
Which technology category is associated with computer-aided design?
What is a significant benefit of computer-integrated manufacturing systems (CIMS)?
What is a significant benefit of computer-integrated manufacturing systems (CIMS)?
What are Flexible Manufacturing Systems (FMS) primarily designed to do?
What are Flexible Manufacturing Systems (FMS) primarily designed to do?
Which is an example of the Internet of Things (IoT) in manufacturing?
Which is an example of the Internet of Things (IoT) in manufacturing?
What role does Business analytics play in operations management?
What role does Business analytics play in operations management?
What is a key feature of a smart factory?
What is a key feature of a smart factory?
Which factor is NOT typically associated with improving operations management?
Which factor is NOT typically associated with improving operations management?
How does customer relationship management (CRM) contribute to a business?
How does customer relationship management (CRM) contribute to a business?
What is a primary focus of operations design choices?
What is a primary focus of operations design choices?
What is an outcome of successful integration of CAD, CAM, and FMS into CIMS?
What is an outcome of successful integration of CAD, CAM, and FMS into CIMS?
Which of the following technologies is an example of soft technology?
Which of the following technologies is an example of soft technology?
What distinguishes autonomous robots in operations management?
What distinguishes autonomous robots in operations management?
What is a characteristic of three-dimensional printing (additive manufacturing)?
What is a characteristic of three-dimensional printing (additive manufacturing)?
Which attribute is considered a credence attribute in evaluating a service?
Which attribute is considered a credence attribute in evaluating a service?
What is a primary reason organizations aim to be the low-cost leader?
What is a primary reason organizations aim to be the low-cost leader?
Which competitive priority focuses on the ability to adapt to market changes?
Which competitive priority focuses on the ability to adapt to market changes?
To improve time reliability in operations, organizations should focus on:
To improve time reliability in operations, organizations should focus on:
What best describes mass-customization?
What best describes mass-customization?
Which of the following is NOT a dimension of sustainability?
Which of the following is NOT a dimension of sustainability?
Which strategy defines the focus of strategic business units?
Which strategy defines the focus of strategic business units?
What is the role of core competencies within an organization?
What is the role of core competencies within an organization?
Which approach helps in achieving economies of scale?
Which approach helps in achieving economies of scale?
Which factor primarily drives economic sustainability?
Which factor primarily drives economic sustainability?
How does innovation contribute to competitive advantage?
How does innovation contribute to competitive advantage?
What must multinational enterprises consider when developing their supply chain strategy?
What must multinational enterprises consider when developing their supply chain strategy?
Which competitive priority is associated with providing products quickly?
Which competitive priority is associated with providing products quickly?
What is one way organizations can achieve low prices?
What is one way organizations can achieve low prices?
What is the purpose of nominal specifications in product design?
What is the purpose of nominal specifications in product design?
What does a narrower tolerance typically do to manufacturing costs?
What does a narrower tolerance typically do to manufacturing costs?
Which of the following practices is part of Design for Environment (DfE)?
Which of the following practices is part of Design for Environment (DfE)?
What is a primary goal of Design for Manufacturability (DFM)?
What is a primary goal of Design for Manufacturability (DFM)?
What aspect of service delivery systems does the servicescape affect?
What aspect of service delivery systems does the servicescape affect?
Which of the following is NOT a component of service delivery system design?
Which of the following is NOT a component of service delivery system design?
In the Taguchi loss function, what does 'k' represent?
In the Taguchi loss function, what does 'k' represent?
What is a characteristic of high-contact service systems?
What is a characteristic of high-contact service systems?
Which factor contributes to increasing pressure on designers regarding product design?
Which factor contributes to increasing pressure on designers regarding product design?
What role does product simplification play in Design for Manufacturability (DFM)?
What role does product simplification play in Design for Manufacturability (DFM)?
Which of the following dimensions is NOT considered a principal dimension of servicescape?
Which of the following dimensions is NOT considered a principal dimension of servicescape?
In Taguchi's loss function, what does the loss represent when the actual value deviates from the target?
In Taguchi's loss function, what does the loss represent when the actual value deviates from the target?
Which strategy can improve customer satisfaction in a service encounter?
Which strategy can improve customer satisfaction in a service encounter?
What is one of the main purposes of Customer Relationship Management (CRM)?
What is one of the main purposes of Customer Relationship Management (CRM)?
Which of the following is a benefit of implementing CRM systems?
Which of the following is a benefit of implementing CRM systems?
Which challenge does the implementation of CRM face regarding employees?
Which challenge does the implementation of CRM face regarding employees?
The concept of scalability is related to which aspect of business performance?
The concept of scalability is related to which aspect of business performance?
What does break-even analysis help firms determine?
What does break-even analysis help firms determine?
Which step involves testing a prototype for a product?
Which step involves testing a prototype for a product?
What is the purpose of Quality Function Deployment (QFD) in product design?
What is the purpose of Quality Function Deployment (QFD) in product design?
Which of the following describes 'the voice of the customer'?
Which of the following describes 'the voice of the customer'?
What is one challenge associated with global outsourcing in the context of CRM?
What is one challenge associated with global outsourcing in the context of CRM?
How does design strategy contribute to business success?
How does design strategy contribute to business success?
What is a key quality of high scalability?
What is a key quality of high scalability?
What do strategic directions and competitive priorities need to align with?
What do strategic directions and competitive priorities need to align with?
What is the role of cross-selling in CRM?
What is the role of cross-selling in CRM?
Which of these is not a function of CRM systems?
Which of these is not a function of CRM systems?
Flashcards
Efficiency in Operations Management
Efficiency in Operations Management
The ability to maximize outputs while minimizing inputs and costs in processes.
Quality Management
Quality Management
The process of ensuring that products and services meet established standards and customer expectations.
Supply Chain Management
Supply Chain Management
The management of the flow of materials and information from suppliers to customers.
Forecasting in Operations
Forecasting in Operations
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Digitization
Digitization
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Digitalization
Digitalization
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Durable Goods
Durable Goods
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Service Encounter Design
Service Encounter Design
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Service Encounter
Service Encounter
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Moments of Truth
Moments of Truth
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Value Ratio
Value Ratio
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Customer Benefit Package (CBP)
Customer Benefit Package (CBP)
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Primary Goods or Service
Primary Goods or Service
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Peripheral Goods or Services
Peripheral Goods or Services
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Value Chain
Value Chain
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Supply Chain
Supply Chain
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Value-Creation Processes
Value-Creation Processes
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Sustainability
Sustainability
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Environmental Sustainability
Environmental Sustainability
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Social Sustainability
Social Sustainability
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Economic Sustainability
Economic Sustainability
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Business Analytics
Business Analytics
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Variants in CBP
Variants in CBP
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Big Data
Big Data
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4 Vs of Big Data
4 Vs of Big Data
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Volume
Volume
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Velocity
Velocity
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Variety
Variety
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Veracity
Veracity
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Measurement
Measurement
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Key Financial Measures
Key Financial Measures
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Quality
Quality
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Service Quality Dimensions
Service Quality Dimensions
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Flexibility in Operations
Flexibility in Operations
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Processing Time
Processing Time
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Queue Time
Queue Time
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Agility in Operations
Agility in Operations
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Service Upsets
Service Upsets
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Resilience
Resilience
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Innovation
Innovation
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Learning
Learning
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Productivity
Productivity
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Operational Efficiency
Operational Efficiency
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Triple Bottom Line (TBL)
Triple Bottom Line (TBL)
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Analytics
Analytics
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Descriptive Statistics
Descriptive Statistics
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Value of a Loyal Customer (VLC)
Value of a Loyal Customer (VLC)
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Balanced Scorecard
Balanced Scorecard
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Competitive Advantage
Competitive Advantage
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Order Qualifiers vs. Order Winners
Order Qualifiers vs. Order Winners
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Search Attributes
Search Attributes
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Empowerment
Empowerment
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Service Guarantees
Service Guarantees
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Service Recovery
Service Recovery
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Motivating Factors
Motivating Factors
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Internet of Things (IoT)
Internet of Things (IoT)
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Hard Technology
Hard Technology
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Soft Technology
Soft Technology
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Computer-Integrated Manufacturing Systems (CIMS)
Computer-Integrated Manufacturing Systems (CIMS)
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Computer Numerical Control (CNC)
Computer Numerical Control (CNC)
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Computer-Aided Design (CAD)
Computer-Aided Design (CAD)
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Flexible Manufacturing Systems (FMS)
Flexible Manufacturing Systems (FMS)
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Three-Dimensional Printing
Three-Dimensional Printing
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Smart Factory
Smart Factory
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E-service
E-service
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Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
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Technology in Operations Management
Technology in Operations Management
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Quality Control
Quality Control
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Organizational Structure
Organizational Structure
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Workforce
Workforce
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CRM System Components
CRM System Components
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Competitive Advantage in CRM
Competitive Advantage in CRM
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Market Segmentation
Market Segmentation
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Customer Relationship Building
Customer Relationship Building
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Effective Complaint Resolution
Effective Complaint Resolution
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Cross-Selling
Cross-Selling
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Scalability
Scalability
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Decision Analysis
Decision Analysis
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Break-Even Analysis
Break-Even Analysis
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Customer-Focused Design
Customer-Focused Design
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Voice of the Customer
Voice of the Customer
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Quality Function Deployment (QFD)
Quality Function Deployment (QFD)
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Prototype Testing
Prototype Testing
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Marketplace Evaluation
Marketplace Evaluation
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Experience Attributes
Experience Attributes
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Credence Attributes
Credence Attributes
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Goods-Services Continuum
Goods-Services Continuum
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Key Competitive Priorities
Key Competitive Priorities
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Low-Cost Leader
Low-Cost Leader
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Quality and Competitive Advantage
Quality and Competitive Advantage
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Time as Competitive Advantage
Time as Competitive Advantage
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Mass Customization
Mass Customization
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Core Competencies
Core Competencies
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Strategic Planning
Strategic Planning
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Operations Strategy
Operations Strategy
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Sustainability in Business
Sustainability in Business
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Multinational Enterprise
Multinational Enterprise
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Design Specifications
Design Specifications
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Nominal Specification
Nominal Specification
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Tolerance
Tolerance
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Taguchi Loss Function
Taguchi Loss Function
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Design for Manufacturability (DFM)
Design for Manufacturability (DFM)
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Product Simplification
Product Simplification
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Design for Environment (DfE)
Design for Environment (DfE)
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Service Delivery System Design
Service Delivery System Design
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Servicescape
Servicescape
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Customer-Contact Systems
Customer-Contact Systems
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Service Process Design
Service Process Design
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High-Contact Systems
High-Contact Systems
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Low-Contact Systems
Low-Contact Systems
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Study Notes
Chapter 1: Core Issues in Operations Management
- Operations management focuses on efficiency, cost, and quality. This includes designing goods, services, and processes for creation, daily process management, and continuous improvement.
- Operations managers perform various functions, including forecasting demand, managing the supply chain, optimizing facility layouts, selecting technology, controlling quality, coordinating purchasing, and managing resources and capacity.
- Process design, job design, and service encounter design are also crucial to effective operations.
- Scheduling is necessary to plan resource allocation. Sustainability and risk management are also important, including responding to the 4th Industrial Revolution (Industry 4.0).
Types of Goods and Services
- Goods are physical products. These are further categorized as durable (e.g., vehicles) and nondurable (e.g., food).
- Services are activities that don't produce physical products. They are customer-driven, aiming to provide value and satisfaction. Service encounters are interactions between customers and providers.
Value Creation and Chains
- Value is the perceived benefit relative to price. Organizations increase value by increasing perceived benefits, decreasing price, or a combination.
- A Customer Benefit Package (CBP) defines tangible and intangible features customers recognize, pay for, and experience. This incorporates primary goods/services, peripheral goods/services, and variants (location or firm-specific differences).
- A value chain is a network of facilities and processes that encompasses material, information, and financial flows from suppliers to customers.
- A supply chain focuses on the physical movement of goods within the value chain. Processes are sequences of activities designed for outputs such as goods, services, or information.
Sustainability and Analytics
- Sustainability encompasses environmental, social, and economic aspects of an organization's impact. Business analytics transforms data into actions to support decision-making.
- Big Data is the vast amount of business data available, often in real-time. It aids in making critical decisions regarding inventory, routing, and other operations.
Chapter 2: Measuring Performance
- Measurement is essential for identifying performance gaps and communicating accomplishments. Financial measures in for-profit organizations include revenue, ROI, operating profit, and earnings per share.
- Nonprofit organizations focus on minimizing costs and maximizing value to target markets.
- Quality measures the degree to which a process meets customer expectations in both goods and services.
- Time performance factors involve processing time, queue time, and the variability around average performance. Flexibility, agility, resilience, and innovation are also essential operational qualities.
Productivity and the Triple Bottom Line
- Productivity is the ratio of output to input.
- The Triple Bottom Line (TBL) encompasses environmental, social, and economic sustainability in performance measurement.
- Value of a Loyal Customer (VLC) quantifies the revenue or profit generated by a customer throughout their relationship with the organization. Good performance measures are actionable, supporting decisions across all levels of the organization.
Chapter 3: Strategy and Competitive Priorities
- Strategy defines an organization's direction, goals, and actions. A strong strategy is crucial for long-term success in manufacturing or service industries.
- Competitive advantage is achieved by understanding customer needs, building operational capabilities, and prioritizing low cost, high quality, quick response, or flexibility.
- Order qualifiers are basic requirements for a product, while order winners are the factors that differentiate one product from another.
- Customers evaluate goods and services based on search, experience, and credence attributes.
Competitive Priorities: Cost, Quality, Time, Flexibility, and Innovation
- Organizations can compete on cost, quality, time, flexibility, and innovation. Low-cost leadership involves minimizing costs through process efficiency and supply chain optimization.
- Quality improvements enhance return on investment and market share. Time competitiveness includes quick responses, short waiting times, and consistent performance.
- Flexibility enables customization to cater to different customer needs. Innovation involves developing new products and services.
- Strategies are typically layered – corporate, business, and functional within an organization (i.e., operations).
Operations and Supply Chain Strategies for Service
- Operations strategy for services is similar but has unique factors as highlighted in Chapter 1.
- Sustainability is a significant organizational strategy in modern business, impacting various stakeholders and requiring changes in organizational culture.
- Multinational firms must adapt their supply chains to meet growth and changes in various markets.
Chapter 4: Technology and Operations Management
- The Internet of Things (IoT) connects physical products with sensors to the internet, impacting manufacturing and service models.
- Hard technology encompasses equipment and devices, while soft technology involves information systems.
- Computer-integrated manufacturing systems (CIMS) combine hardware, software, and communications to automate production.
- Flexible manufacturing systems (FMSs) use computers to control multiple machines and robots for customized production.
Service Technologies and CRM
- Technology is crucial in various service sectors, including e-services facilitated by the internet.
- Customer Relationship Management (CRM) systems analyze customer data to build relationships and enhance profitability.
- Modern technologies bring significant benefits, like increased productivity, quality, and customer satisfaction, along with challenges such as skill gaps, information overload, and potential job displacement.
- Sociotechnical systems integrate technology, people, and processes. Scalability measures the ease of accommodating additional users. -Decision analysis and break-even analysis are analytical methods that help in technology decisions.
Chapter 5: Goods and Service Design
- Designing and improving goods and services involves specific steps: strategic mission, analysis, CBP design, detailed design, deployment and evaluation.
- Quality Function Deployment (QFD) translates customer requirements into technical specifications. Design typically includes nominal specifications and tolerances.
- Taguchi approaches assess quality as variation from the target. Design for manufacturability (DFM) aims for efficiency. Design for the environment (DfE) addresses environmental concerns in design.
- Service design focuses on the service-delivery system, servicescape, service process and job design, technology and information support, customer contact, and service encounters (e.g., recovery and guarantees).
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