Communication Strategies Quiz: Build Goodwill

Which term describes the activities involved in producing goods and services for customers?

What is the main focus of operations?

Which of the following is an example of an operation in the service industry?

Which of the following is an example of a service operation?

What is the main difference between service operations and goods operations?

What is the role of operations (production) managers?

What are make-to-order operations?

What is the main focus of operations (production) management?

What is the purpose of sales promotion?

Which of the following is an example of sales promotion?

What is the aim of public relations efforts?

Sales promotion includes direct inducements such as premiums, coupons, and package inserts to tempt consumers to buy products.

Public relations is communication efforts directed at building goodwill and favorable attitudes in the minds of the public toward the organization and its products.

Sales promotion focuses on building goodwill and favorable attitudes in the minds of the public toward the organization and its products.

Operations Management

Production of goods and services for customers is described by the term "operations".

Focus of Operations

The main focus of operations is to manage the process of producing and distributing goods and services.

Examples of Operations

An example of an operation in the service industry is a hospital providing healthcare services.
An example of a service operation is a restaurant serving food.

Service Operations vs Goods Operations

The main difference between service operations and goods operations is that service operations focus on intangible products, while goods operations focus on tangible products.

Role of Operations Managers

The role of operations (production) managers is to oversee the production of goods and services.

Make-to-Order Operations

Make-to-order operations involve producing goods or services only when they are ordered by customers.

Focus of Operations Management

The main focus of operations (production) management is to plan, organize, and supervise the production of goods and services.

Sales Promotion

The purpose of sales promotion is to stimulate sales and increase demand for a product.

Examples of Sales Promotion

Examples of sales promotion include premiums, coupons, and package inserts.

Public Relations

The aim of public relations efforts is to build goodwill and favorable attitudes in the minds of the public toward the organization and its products.
Public relations efforts involve communication directed at building relationships with the public.

Test your knowledge of operations and production with this quiz! Explore the activities involved in creating goods and services for customers, and see how well you understand the process of making products.