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Questions and Answers
What does a sustainable competitive advantage mean?
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What are some of the consumer trends observed by PepsiCo?
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What does Customer Excellence refer to?
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What is the main focus of Operational Excellence?
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What is the distinction between efficiency and effectiveness?
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How has Huawei achieved a sustainable competitive advantage?
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What does 'perceived value' of a product refer to?
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How does effective branding contribute to creating a competitive advantage?
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What does 'positioning' refer to in the context of branding?
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How does locational excellence contribute to retailers' competitive advantage?
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What makes it challenging for competitors to enter the market and find similar advantageous locations to Starbucks?
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What has contributed to Starbucks' ability to attract a significant customer base and generate consistent profits?
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