Online Shopping Habits and Trends

Online Shopping Habits

Device Usage

• 67% of online shoppers use smartphones to shop online
• 44% use laptops/desktops
• 21% use tablets
• 12% use smart TVs and other devices

Purchase Decision Influencers

• Online reviews (85%)
• Social media (45%)
• Email marketing (42%)
• Search engine results (39%)
• Influencer marketing (34%)
• Online advertising (33%)
• Word of mouth (31%)

Online Shopping Frequency

• 55% of online shoppers shop online at least once a week
• 22% shop online daily
• 15% shop online 2-3 times a week
• 8% shop online 1-2 times a month

Product Categories

• Most popular online shopping categories:
  1. Electronics (55%)
  2. Fashion (45%)
  3. Home goods (40%)
  4. Health and beauty (35%)
  5. Food and beverages (30%)

Payment Methods

• Most popular online payment methods:
  1. Credit cards (65%)
  2. PayPal (45%)
  3. Debit cards (35%)
  4. Digital wallets (25%)
  5. Bank transfer (20%)

Cart Abandonment

• Average cart abandonment rate: 69.23%
• Top reasons for cart abandonment:
  1. High shipping costs
  2. Lack of trust in website
  3. Complicated checkout process
  4. No guest checkout option
  5. No free shipping option

Online Shopping Habits

Device Usage

• Majority of online shoppers (67%) use smartphones for online shopping
• Laptops and desktops are used by 44% of online shoppers
• Tablets are used by 21% of online shoppers
• Smart TVs and other devices are used by 12% of online shoppers

Purchase Decision Influencers

• Online reviews are the top influencer (85%) for online shoppers
• Social media influences 45% of online shoppers' purchasing decisions
• Email marketing influences 42% of online shoppers
• Search engine results influence 39% of online shoppers
• Influencer marketing influences 34% of online shoppers
• Online advertising influences 33% of online shoppers
• Word of mouth influences 31% of online shoppers

Online Shopping Frequency

• More than half (55%) of online shoppers shop online at least once a week
• 22% of online shoppers shop online daily
• 15% of online shoppers shop online 2-3 times a week
• 8% of online shoppers shop online 1-2 times a month

Product Categories

• Electronics is the most popular online shopping category (55%)
• Fashion is the second most popular category (45%)
• Home goods are popular among 40% of online shoppers
• Health and beauty products are popular among 35% of online shoppers
• Food and beverages are popular among 30% of online shoppers

Payment Methods

• Credit cards are the most popular online payment method (65%)
• PayPal is used by 45% of online shoppers
• Debit cards are used by 35% of online shoppers
• Digital wallets are used by 25% of online shoppers
• Bank transfer is used by 20% of online shoppers

Cart Abandonment

• The average cart abandonment rate is 69.23%
• High shipping costs are the top reason for cart abandonment
• Lack of trust in website is the second most common reason for cart abandonment
• Complicated checkout process is a major reason for cart abandonment
• No guest checkout option and no free shipping option also contribute to cart abandonment

Learn about the devices people use to shop online, what influences their purchasing decisions, and how often they shop online. Get insight into online shopping habits and trends.