Podcast
Questions and Answers
According to the research model, which factor is directly influenced by 'Perceived Usefulness'?
According to the research model, which factor is directly influenced by 'Perceived Usefulness'?
- Online Shopping Behaviour
- Intention to Shopping (correct)
- Risk Perception
- Website Quality
In the depicted model, how do 'Macro-Economic Factors' impact 'Online Shopping Behaviour'?
In the depicted model, how do 'Macro-Economic Factors' impact 'Online Shopping Behaviour'?
- They directly influence it. (correct)
- They influence it via 'Intention to Shopping'.
- They have no influence.
- They indirectly influence it.
Based on the research model framework, which path represents the influence of 'Trust' on 'Online Shopping Behaviour'?
Based on the research model framework, which path represents the influence of 'Trust' on 'Online Shopping Behaviour'?
- Influences 'Intention to Shopping', which then influences 'Online Shopping Behaviour'. (correct)
- There is no influence.
- Indirectly influences 'Online Shopping Behaviour'.
- Directly influences 'Online Shopping Behaviour'.
In the research model, what is the relationship between 'Intention to Shopping' and 'Online Shopping Behaviour'?
In the research model, what is the relationship between 'Intention to Shopping' and 'Online Shopping Behaviour'?
According to the model, if a consumer's 'Risk Perception' increases, what is the most likely immediate effect, assuming other factors remain constant?
According to the model, if a consumer's 'Risk Perception' increases, what is the most likely immediate effect, assuming other factors remain constant?
Which of the following factors in the model is NOT shown to directly influence 'Online Shopping Behaviour'?
Which of the following factors in the model is NOT shown to directly influence 'Online Shopping Behaviour'?
In the context of this research model, which of the following represents a relationship that is explicitly hypothesized?
In the context of this research model, which of the following represents a relationship that is explicitly hypothesized?
Based on the model, which of the following factors influences both directly and indirectly 'Online Shopping Behavior'?
Based on the model, which of the following factors influences both directly and indirectly 'Online Shopping Behavior'?
According to the research model, What relationship is indicated by 'H5'?
According to the research model, What relationship is indicated by 'H5'?
Assuming all relationships in the model are positive, which change would most likely lead to an increase in 'Online Shopping Behaviour'?
Assuming all relationships in the model are positive, which change would most likely lead to an increase in 'Online Shopping Behaviour'?
Flashcards
Perceived Usefulness
Perceived Usefulness
The degree to which a person believes that using a particular system would enhance their job performance.
Risk Perception
Risk Perception
Subjective assessment of potential losses when shopping online.
Sales Promotion
Sales Promotion
Incentives to encourage purchases - think discounts.
Trust
Trust
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Website Quality
Website Quality
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Macro-Economic Factors
Macro-Economic Factors
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Intention to Shopping
Intention to Shopping
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Online Shopping Behaviour
Online Shopping Behaviour
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Study Notes
Factors Influencing Online Shopping Behavior
- Perceived Usefulness (H1), Risk Perception (H2), Sales Promotion (H3), Trust (H4), Website Quality (H5) and Macro-Economic Factors (H6) all influence Intention to Shopping
- Macro-Economic Factors also have a direct influence on Online Shopping Behaviour (H7)
- Intention to Shopping has a direct relationship to Online Shopping Behaviour (H8)
- These factors are part of the Research Model Framework (Figure 1)
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