Online Shopping Behaviours

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Questions and Answers

What is the null hypothesis (H0) stated in the research?

There is no significant difference in the frequency of online shopping between males and females.

How many research hypotheses were stated in the study?

  • 1
  • 2
  • 3 (correct)
  • 4

What was the primary focus of the questionnaire used in the research?

  • Preferred food choices
  • Political beliefs
  • Gender and age (correct)
  • Hobbies and interests

According to the results, both genders preferred different modes of payment.

<p>False (B)</p> Signup and view all the answers

Both males and females voted _______ as their most preferred platform for online shopping.

<p>Instagram</p> Signup and view all the answers

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Study Notes

Online Shopping Behaviors

  • Research presented by a group of students: Anzalna Khan, Fareena, Nbaa Malik, Areeba Naeem, and Shaherbano Ghurmani

Hypothesis

  • H0 (null): No significant difference in online shopping frequency between males and females
  • H1: Females shop online more than males
  • H2: No significant differences in preferred payment methods, types of products purchased, and preferred platforms between males and females

Research Methodology

  • Questionnaire with 6 questions: gender, age, frequency of online shopping, preferred mode of payment, preferred platform, and products mostly bought
  • 20 University students participated (10 males, 10 females, aged 18-25)
  • Convenience sampling was used for its ease, quickness, and cost-effectiveness

Results

  • Females shop online more frequently than males, supporting H1
  • Both genders preferred:
    • Cash on Delivery (COD) as a mode of payment
    • Instagram as their preferred platform for online shopping
    • Clothing as the product they mostly shop online

Conclusion

  • The hypothesis (H1, H2) of this research was proven to be accurate
  • No significant differences were found in preferred payment methods, types of products purchased, and preferred platforms between males and females

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