Podcast
Questions and Answers
What was the key objective of Air New Zealand's 'The great Air New Zealand take off' retail promotion?
What was the key objective of Air New Zealand's 'The great Air New Zealand take off' retail promotion?
- To offer discounted airfares and package deals to customers
- To promote the airline's new in-flight safety video featuring naked, body-painted crew members
- To capitalize on the launch of Jetstar's domestic service in New Zealand (correct)
- To generate social media buzz and conversation around the airline's brand
Which of the following best describes the innovative approach taken by Air New Zealand in producing its in-flight safety video?
Which of the following best describes the innovative approach taken by Air New Zealand in producing its in-flight safety video?
- It used a unique format with the crew members appearing fully clothed.
- It was the first in-flight safety video to be hosted by naked, body-painted crew members. (correct)
- It incorporated humorous bloopers and behind-the-scenes footage.
- It featured the airline's regular uniformed crew delivering the safety instructions.
What was the primary impact of Air New Zealand's 'The bare essentials of safety' video on customer engagement?
What was the primary impact of Air New Zealand's 'The bare essentials of safety' video on customer engagement?
- It generated significant social media conversation and viral sharing among viewers. (correct)
- It received negative feedback from passengers due to the unconventional presentation.
- It failed to capture the attention of passengers during the in-flight safety briefing.
- It had little impact beyond the in-flight audience and did not spread further.
How did the 'Bloopers of the safety video' content contribute to Air New Zealand's integrated marketing communication strategy?
How did the 'Bloopers of the safety video' content contribute to Air New Zealand's integrated marketing communication strategy?
Which of the following Integrated Marketing Communication (IMC) tools did Air New Zealand's 'Nothing to Hide' campaign primarily utilize?
Which of the following Integrated Marketing Communication (IMC) tools did Air New Zealand's 'Nothing to Hide' campaign primarily utilize?
How did Air New Zealand's 'Nothing to Hide' campaign enhance the customer experience, according to the case study?
How did Air New Zealand's 'Nothing to Hide' campaign enhance the customer experience, according to the case study?
What prompted Air New Zealand to re-evaluate its communication strategy in 2009?
What prompted Air New Zealand to re-evaluate its communication strategy in 2009?
What was a key point of difference between Air New Zealand and its competitor, Jetstar?
What was a key point of difference between Air New Zealand and its competitor, Jetstar?
In response to the competitor's strategies, what did Air New Zealand emphasize about its pricing?
In response to the competitor's strategies, what did Air New Zealand emphasize about its pricing?
Which marketing strategy did Air New Zealand use, involving people wearing temporary tattoos promoting the airline?
Which marketing strategy did Air New Zealand use, involving people wearing temporary tattoos promoting the airline?
What was the purpose of the 'cranial billboards' strategy implemented by Air New Zealand?
What was the purpose of the 'cranial billboards' strategy implemented by Air New Zealand?
What characterized the market dynamics that led to a need for innovative communication strategies by Air New Zealand?
What characterized the market dynamics that led to a need for innovative communication strategies by Air New Zealand?
Which pricing strategy is most suitable for a new product with few competitors?
Which pricing strategy is most suitable for a new product with few competitors?
What is the primary purpose of conducting a competitor analysis?
What is the primary purpose of conducting a competitor analysis?
Which factor is least likely to influence market dynamics?
Which factor is least likely to influence market dynamics?
Which communication strategy is most effective for building brand awareness?
Which communication strategy is most effective for building brand awareness?
What is a key characteristic of an innovative marketing campaign?
What is a key characteristic of an innovative marketing campaign?
Which strategy is most effective for responding to a new competitor entering the market?
Which strategy is most effective for responding to a new competitor entering the market?
