Amazon Writing Style Guide
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Questions and Answers

What is the maximum recommended number of words per sentence?

  • 25
  • 40
  • 35
  • 30 (correct)
  • How should 'Totally lacked the ability to' be replaced?

  • couldn't
  • wasn't able to
  • could not (correct)
  • could have
  • What is a better way to describe 'significantly better' using data?

  • -25 points
  • +2%
  • +25 bps (correct)
  • +30%
  • Which phrase should replace 'nearly all customers'?

    <p>87% of Prime members</p> Signup and view all the answers

    What is one of the Amazon-approved responses to a question?

    <p>Yes</p> Signup and view all the answers

    Why does Amazon suggest avoiding adjectives and adverbs?

    <p>They are imprecise and don't contribute to making a decision</p> Signup and view all the answers

    What are most Amazonians reportedly reacting negatively to?

    <p>Buzz words and qualifications without data</p> Signup and view all the answers

    Which statement is considered objective?

    <p>Unit sales increased by 40% in Q4 2011, compared to Q4 2010, because of holiday promotions.</p> Signup and view all the answers

    What is the key difference between subjective and objective writing according to the tip?

    <p>Objective writing uses data and avoids imprecise language</p> Signup and view all the answers

    Which conversion shows a transition from subjective to objective?

    <p>Sales increased significantly in Q4, due to use of holiday promotions. → Unit sales increased by 40% in Q4 2011, compared to Q4 2010, because of holiday promotions.</p> Signup and view all the answers

    Why should jargon and acronyms be avoided according to Amazon's writing style tips?

    <p>They exclude non-experts and newcomers.</p> Signup and view all the answers

    What should be done the first time technical terms, acronyms, and abbreviations appear?

    <p>They should be explained.</p> Signup and view all the answers

    Which of these is an example of a weasel word phrase?

    <p>Should result in benefits</p> Signup and view all the answers

    Which of the following is NOT a characteristic of weasel words?

    <p>They are definitive and clear.</p> Signup and view all the answers

    What is an example of how to introduce an acronym?

    <p>'After we sign the Non-Disclosure Agreement (NDA)...'</p> Signup and view all the answers

    Study Notes

    Amazon Writing Style Tips

    • Use concise sentences with less than 30 words to improve readability.

    Effective Sentence Structure

    • Avoid phrases like "due to the fact that" and "totally lacked the ability to" for clearer writing.
    • Replace phrases with data-driven statements for more objective writing.

    Objective Writing

    • Eliminate weasel words and replace with specific numbers and percentages for more accurate writing.
    • Use objective language to support decision-making, avoiding imprecise adjectives and adverbs.
    • Replace subjective phrases with objective data, such as "87% of Prime members" instead of "nearly all customers".

    Clarity and Objectivity

    • Clearly explain technical terms, acronyms, and abbreviations to include non-experts and newcomers.
    • Avoid using jargon and acronyms without explanation to promote clarity.
    • Replace vague phrases with specific, data-driven language to avoid weasel words.

    Data-Driven Writing

    • Use specific numbers and figures to demonstrate improvements, such as "reduced server-side p90 latency from 10 ms to 1 ms".
    • Focus on providing objective, data-driven language to support decision-making.

    The "So What" Test

    • Ensure writing passes the "So what" test by providing clear, actionable insights.
    • Respond to questions with clear, concise answers, using one of the four Amazon answers: Yes, No, a number, or "I don't know" with a follow-up response.

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    Description

    Learn tips for writing effectively on Amazon, including sentence structure, data-driven language, and avoiding vague terms.

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