Amazon Writing Style Guide
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Questions and Answers

What is the maximum recommended number of words per sentence?

  • 25
  • 40
  • 35
  • 30 (correct)

How should 'Totally lacked the ability to' be replaced?

  • couldn't
  • wasn't able to
  • could not (correct)
  • could have

What is a better way to describe 'significantly better' using data?

  • -25 points
  • +2%
  • +25 bps (correct)
  • +30%

Which phrase should replace 'nearly all customers'?

<p>87% of Prime members (A)</p> Signup and view all the answers

What is one of the Amazon-approved responses to a question?

<p>Yes (C)</p> Signup and view all the answers

Why does Amazon suggest avoiding adjectives and adverbs?

<p>They are imprecise and don't contribute to making a decision (A)</p> Signup and view all the answers

What are most Amazonians reportedly reacting negatively to?

<p>Buzz words and qualifications without data (B)</p> Signup and view all the answers

Which statement is considered objective?

<p>Unit sales increased by 40% in Q4 2011, compared to Q4 2010, because of holiday promotions. (B)</p> Signup and view all the answers

What is the key difference between subjective and objective writing according to the tip?

<p>Objective writing uses data and avoids imprecise language (B)</p> Signup and view all the answers

Which conversion shows a transition from subjective to objective?

<p>Sales increased significantly in Q4, due to use of holiday promotions. → Unit sales increased by 40% in Q4 2011, compared to Q4 2010, because of holiday promotions. (A)</p> Signup and view all the answers

Why should jargon and acronyms be avoided according to Amazon's writing style tips?

<p>They exclude non-experts and newcomers. (B)</p> Signup and view all the answers

What should be done the first time technical terms, acronyms, and abbreviations appear?

<p>They should be explained. (B)</p> Signup and view all the answers

Which of these is an example of a weasel word phrase?

<p>Should result in benefits (D)</p> Signup and view all the answers

Which of the following is NOT a characteristic of weasel words?

<p>They are definitive and clear. (D)</p> Signup and view all the answers

What is an example of how to introduce an acronym?

<p>'After we sign the Non-Disclosure Agreement (NDA)...' (D)</p> Signup and view all the answers

Flashcards

Sentence Word Limit

The recommended maximum number of words in a sentence for clear communication.

Avoid Vague Language

Rephrasing vague statements to emphasize clarity and conciseness.

Quantify Improvements

Using specific metrics and data to illustrate improvement instead of general statements.

Target Audience Data

Representing data accurately by focusing on a specific audience.

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Concise Agreement

A concise and direct response appropriate for Amazon's communication style.

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Avoid Adjectives and Adverbs

Avoiding subjective language that weakens clarity and objectivity.

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Avoid Buzzwords and Unbacked Claims

Buzzwords and vague qualifications without concrete evidence can be perceived negatively.

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Objective Writing

Statements based on facts and evidence, ensuring objectivity in communication.

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Subjective vs. Objective

The key difference between subjective and objective writing.

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Subjective to Objective Conversion

Transitioning from subjective to objective writing by using quantifiable data.

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Avoid Jargon and Acronyms

Avoiding jargon and acronyms to ensure inclusivity and clarity.

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Define Technical Terms

Explaining technical terms, acronyms, and abbreviations the first time they appear.

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Weasel Words

Phrases that lack precise meaning and can be misleading, hindering communication.

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Lack of Clarity

A characteristic of weasel words that makes them unreliable.

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Acronym Introduction

An example of properly introducing an acronym for clarity.

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Study Notes

Amazon Writing Style Tips

  • Use concise sentences with less than 30 words to improve readability.

Effective Sentence Structure

  • Avoid phrases like "due to the fact that" and "totally lacked the ability to" for clearer writing.
  • Replace phrases with data-driven statements for more objective writing.

Objective Writing

  • Eliminate weasel words and replace with specific numbers and percentages for more accurate writing.
  • Use objective language to support decision-making, avoiding imprecise adjectives and adverbs.
  • Replace subjective phrases with objective data, such as "87% of Prime members" instead of "nearly all customers".

Clarity and Objectivity

  • Clearly explain technical terms, acronyms, and abbreviations to include non-experts and newcomers.
  • Avoid using jargon and acronyms without explanation to promote clarity.
  • Replace vague phrases with specific, data-driven language to avoid weasel words.

Data-Driven Writing

  • Use specific numbers and figures to demonstrate improvements, such as "reduced server-side p90 latency from 10 ms to 1 ms".
  • Focus on providing objective, data-driven language to support decision-making.

The "So What" Test

  • Ensure writing passes the "So what" test by providing clear, actionable insights.
  • Respond to questions with clear, concise answers, using one of the four Amazon answers: Yes, No, a number, or "I don't know" with a follow-up response.

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Description

Learn tips for writing effectively on Amazon, including sentence structure, data-driven language, and avoiding vague terms.

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